Growing your mobile games with Facebook

Akin Babayigit akin@fb.com

EMEA Gaming Partnerships Facebook

A brief history of Platform?

5 of top 10 games developers on Facebook

are from EMEA

Game Insight is already one of the top devs on Facebook

Big on Facebook = Big on Mobile

Native apps and mobile web facebook.com

Success Stories

In less than a year, King became the #2 developer on facebook.com

Candy Crush Saga M

onth

ly A

ctive U

sers

44M

Apr 9 Oct 12

11M

oK

22M

Supercell: Amazing Facebook apps on iOS

Slotomania: Big on Facebook, Big on Mobile

People logged in with Facebook are more engaged and spend more

Bingo Blitz : 80% of the revenues on mobile

comes from Facebook connected users

People logged in with Facebook are more engaged and spend more

Diamond Dash:

Facebook users 8x more likely to

spend

Google Play

Apple App store

As of 7/17/12

At any time 6-8 of the top grossing apps are Facebook connected

In August, Facebook drove people to the Apple App Store & Google Play

180 million times

So how do I turn on this growth machine?

Facebook Mobile - Best practices

Must have

Marketing

Viral Channels

Integrate with our latest SDK

Cultivate your pages presence

Use Mobile ads for distribution

Facebook login in your game Permissions Requests / Invites Open graph publishing App center

Use Facebook Page to build awareness around launch

Use FB mobile app install ads to drive mobile

distribution

Facebook Login screens

Facebook Login screens

Facebook Login is the gateway for most Facebook

Platform functionality

Get a bookmark Appear in Search Feed distribution Easy login

Feed Stories

Viral app discovery & distribution

Direct to Game or App Store Download

1

Invites

Inviting friends in a game

Sending Receiving

Open Graph

Native Apps

Canvas

Native Apps

Canvas

Use Open Graph to drive distribution

New feed stories

Timeline stories

Scores and achievements

Timeline Newsfeed

App Center drives installs to your desktop and

mobile games

Thank you