© faveo limited [email protected] faveo limited dr joanne morgan chief executive ®
TRANSCRIPT
© Faveo Limited 2008© Faveo Limited 2008 [email protected]@faveo.co.uk
Faveo Limited
Dr Joanne MorganChief Executive
®
Manufacturing & selling the world’s first backless & strapless bra for larger sizes
Layered Intellectual Property (IP)
Pipeline of innovative products
Addressing unmet market needs
Seeking partners for global development
Outline
Mary Phelps Jacobs filed a patent 1913
sold it for £1,500 to Warner’s (still going today)
Based on the cantilever system
All bras since based on this principal
History of the Bra
Patented in December 2003
1 year research to develop IP
Filed new patents (PCT) December 2004
Developed first product 2005
Faveo company structure & finance 2006
Product Launch 2007
Faveo Limited History
Secured grant funding for R&D £70k
For development & protection of IPR
UK government see’s innovation as vital for economic development
Emphasis on innovation & IPR
UK Governmental Support
Patent – vital to secure investment due to R&D– countries that will manufacture or sell– more than 1 invention? Country dependent
Registered Designs Trademarks (GB & Worldwide) Copyright, Unregistered Design Rights KNOW-HOW!
Adding value to the business
Intellectual Property
50% smaller busted 50% larger busted
First Product to Market
Fashion Dictated by Lingerie
Sources: www.kays.com www.bravissimo.co.uk www.finestlingerie.co.uk
Competition
Only for smaller sizes: A B C/D
Faveo: C D DD E F FF G GG H
Faveo® Freedom Bra
Moulds into shape
Moulding a heavy breast is the same as moulding a light breast…..
But lifting a heavy breast is harder than lifting a lighter breast
How does it work?
Same lift as a
normal bra
AGE: 54
Size: 38F
New inventions get press!
UK press: News Papers & Television
Press & PR
High growth potential
IP Pipeline – bringing new products to market– bras without wires that are supportive– health & wellbeing
Seeking partners for global development– Finance– Distribution– licensees
Future Prospects
