{FIFE FLYERS IHC

Sponsorship & Advertising – Season 2012/13

THE CLUB

Fife Flyers, established in 1938, is the oldest ice hockey club in the United Kingdom, beating the Nottingham Panthers by eight years. Based at the Fife Ice Arena, the team has a history of success through the ages, with over sixty Scottish and British cups and titles to their name.

At the start of this 2011/12 season, Flyers took their place in the ten team UK Elite Ice Hockey League, the top professional ice hockey league in the country.

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The Elite Ice Hockey League is the premier ice hockey competition in the United Kingdom and features teams from Belfast, Braehead (Glasgow), Cardiff, Coventry, Dundee, Edinburgh, Fife, Hull, Nottingham and Sheffield.

The winners of the league then qualify for the Continental Cup, ice hockey’s equivalent of football’s Champions’ League.

The league have an agreement with Sky Sports who have a weekly programme going out on Sky Sports 4 that features some live matches with the highlights of every other league game taking place during that week.

The season commences in September and culminates in the Play-off Finals weekend in Nottingham during April. The top eight teams qualify for the play-offs and the top four from the knock-out stages will battle it out over the Finals’ weekend to decide who is crowned British Champions.

Crowds vary from arena to arena with the average attendance in the league being around the 1500 mark. One thing that doesn’t change from rink to rink is the audience that shows just what a family sport ice hockey is.

A recent survey showed that it is made up from 40% adult male, 30% adult female and 30% children, confirming that families support the World’s fastest team sport.

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THE LEAGUE

SHIRT SPONSORSHIP

The Fife Flyers’ match jerseys are a moving billboard for companies wishing to advertise their name and products.

We have available, advertising space on the lower front, chest, upper back and lower back of the team jersey.

Space is also available on the sleeves, shoulders and collar allowing maximum exposure to fans, television and media.

Prices vary depending on the space reserved but all carry a comprehensive package that will suit all budgets:

Costs are as follows:

Lower front - £10,000 + VAT Sleeve - £ 5,000 + VAT Lower back - £10,000 + VAT Shoulders - £ 7,500 + VAT Upper back— £3,000 + VAT Chest - £3,000 + VAT Collar - £1500 + VAT

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The team’s shorts are an important part of the player’s uniform. Not only do they look good but they provide important protection for the player during the game.

Because of this they are heavily padded and that creates a good advertising facility for companies to highlight their company name and products

The package includes: Company names/logo on the front of both legs of all

players’ shorts Two rink-side advertising spaces in prime TV location One half page programme advert for the season Two match sponsorship packages for games of your

choice Company name/logo on Flyers website with a link to

your website. Players available for promotional work subject to

match and training schedules

COST: £ 7,500 + VAT per season

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SHORTS SPONSORSHIP

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Ice Hockey players are required to wear a safety helmet at all times during the game, whether they be on ice or on the bench.

This creates another advertising opportunity for companies to display their name, logo and products, to highlight them to fans, TV and media.

The package includes:

Company names/logo on all four sides of the players’ helmets

Two rink-side advertising spaces in prime TV location One half page programme advert for the season Two match sponsorship packages for games of your

choice Company name/logo on Flyers’ website with a link to your

website. Players available for promotional work subject to match

and training schedules

Cost: £ 7,500 + VAT per season

HELMET SPONSORSHIP

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Fife Ice Arena can be used as a vehicle to promote your company name and products to the people using the facility throughout the years.

We can offer advertising space either on the rink-side or on the arena walls that can display your message seven days per week, 365 days per year.

During the calendar year over 500,000 visit FIA for ice hockey, public skating, figure skating, speed skating and other events held during the season.

Fife Flyers play out of the arena during the ice hockey season and matches are covered by Sky Sports and highlights of every game is shown weekly. At least one game per season is shown live on Sky Sports creating a wider target audience for your products.

Costs:

Rink-side (TV Sited) - £1000. 00 + VAT Arena Walls - £ 600.00 + VAT Viewing Gallery - £ 1400.00 + VAT Productions costs are met by the advertiser

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ARENA ADVERTISING

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Programme advertising give you the opportunity to reach a target audience every weekend throughout the season.

The club sells on average of 350 match programmes per match and with 30 home games per season that means we distribute around 9,000—10,000 programmes per season

Costs: Full Page: £1000 + VAT per season Half Page: £ 550 + VAT per season Quarter Page: £ 300 + VAT per season Eighth Page: £ 175 + VAT per season

Artwork is supplied by the advertiser and must be submitted ten days prior to publication.

PROGRAMME ADVERTISING

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The Puck, or the ‘Wee Black Biscuit’ as it is affectionately know as, is the centre of attraction of any ice hockey match.

It wins you or loses you games. If players cannot slot that small piece of vulcanised rubber into the net then their team won’t win hockey matches.

Unlike football, when the puck goes into the crowd, it is traditionally kept by the spectator who rescues it . During each game as many as ten pucks can be used.

Pucks are also used as giveaways and are also sold in the clubs merchandising shops.

We offer your company the opportunity advertise your company name and logo on every puck, creating a novel way to get your message over to your customer.

The package includes:

Company name/logo on every puck Public address announcements at every game as puck sponsor One quarter page programme advert for the season

Cost: £1500 + VAT per season

PUCK SPONSORSHIP

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The Penalty Box is an area where no player likes to be sent but many often are. Whether it a for a two minute minor for hooking or ten minutes for abuse of the official, players serve time in the bench and it becomes the focus of attention for that period.

Your company can benefit from the advertising available in the sponsorship package.

The package includes:

Two advertising boards, one in front of each of the two penalty boxes (Production costs met by sponsor)

Public address announcements each time a penalty is awarded against a player

Half page programme advert for the season

Cost: £3000 + VAT per season

PENALTY BOX SPONSORS

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Corporate Hospitality is available at Fife Flyers for companies wishing to entertain existing or potential clients to an exciting evening at the world’s fastest team sport

The club has designed a package that not only suits everyone’s budget, but can be tailored to your exact requirements .

The package includes:

Party of ten Private suite with reserved seating Cash bar until 30 minutes after the game Running hot & cold buffet with tea or coffee Complimentary match programme Man of the Match presentation Public address announcements as match sponsor Players visit suite after the match Cost: £350 + VAT

MATCH SPONSORSHIP

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Companies or individuals can sponsor their favourite player and be associated with that player for the sea-son.

The package includes:

Company name/logo to appear in the match-day programme along side a photograph of your player.

An autographed shirt presented at the end of the season by the player you sponsored.

Public address announcements after each time your player scores or assists a goal.

Player available for promotional work subject to training and match schedules

Cost: £250.00 + VAT per season

PLAYER SPONSORSHIP

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Website Advertising

Fife Flyers' Website and Forum pages are viewed in excess of 100,000 times every month by hockey fans from all over the world. That's over 1,000,000 page views over a 12 month period! Send an email to webmaster@fifeflyers.co.uk for a copy of the latest website statistics report.

Forum Banner Advertisement Your 468 x 60 pixel banner will appear at the top of every

forum page, directly below the menu buttons, and with a maximum of 12 banners you can be sure that your business will be seen on a daily basis throughout the year.

Website Banner Advertisement Your 180 x 100 pixel banner will appear at the top of every

page on the site (including the forum pages), directly above the menu bar to the right of the page.

These banners are also restricted to a maximum of 12 so you can be sure that your business will be seen on a daily basis throughout the year

Costs are dependant on layout and website position. For details contact the Commercial Office.

WEBSITE ADVERTISING

For further details contact:

Allan Paul Commercial Consultant Fife Flyers IHC Fife Ice Arena Allan Paul Rosslyn Street KIRKCALDY Fife KY1 3HS

Tel: 01592 749923 Mobile: 07827 448 301 E-mail: allan.paul@fifeflyers.co.uk

CONTACT DETAILS