1. 1. 1 version 1.0 Innovation NewYork Times 20140324
2. 2. 2 20140324 INNOVATION (SK) ( ) 2014 3 24 () ( ) () () () (SK) (M ediaU) (KT) () () () ( ) () () (SKT) (24) () () () Buzzfeed M ashable SCRIBD . , . Ver 1.0. Journalism , Article, story . , article , story . New York Tim es . new sroom . , . . . . , . Digital First . . , . , , , .
3. 3. 3 4 7 : 11 13 15 17 : 18 : 6 19 ? 22 : 23 24 1 29 : 33 1. 35 : 37 : 39 41 : 44 : 45 47 : vs. 49 : 51 : 53 2.0 55 2. 59 : 62 : 64 : 65 : 67 3. 69 : 72 : /(Op-Eds) 73 : 75 : 76 77 2 81 : 84 1. 85 87 , , 93 94 96 2. 98 100 106 108 110 3. 112 115 121 123 125 127 128 131 : 134 137 , 142 ,7 146 ,5 28 151 , 168 , 170
4. 4. 4 20140324 (Riptide) . . 30 . , . . , . . (Digital Native) , (Digital Adaptor) . . , , . , . 15060 . . 150 , 60 . , CMS , , . , , . . . . , , , , , , , , , , , , , , , , . , . , . . . . 2014. 8.
5. 5. 5 1.1. Executive Summary
6. 6. 6 20140324
7. 7. 7 . . , , . . , . , . () . . . 1(First Look Media) (Vox Media) . (The Guardian) (USA Today) , (Huffington Post) (Flipboard) . . . . . , 1 (e-Bay) . 2013 10 16 ' (My next adventure in journalism)' . . (CIA) (NAS) . 2014 . , . 2 5,000 ( 2,700 ) , 2013 8 . . . . ' ' . . 2014 2 10 '(The Intercept)' , (Matt Taibbi) . . ' . . . . .
8. 8. 8 20140324 . , , . . 2(audience development) . . . , . . , , , , . . . . 3(paywall) . (The Boston Globe) . 2 audience development . , reader . . 3 Paywall (pay) (wall) . , . .
9. 9. 9 4(Mark Thompson) 5(Jill Abramson) . , , , . (analytics) , . . . , , , NYT . . . () , . . , , , . , . , . 4 . 2012 11 . 1979 BBC , , 2004 2012 8 . 5 . . '-' . ' ' . 2014 5 14() . ' ' .
10. 10. 10 20140324 . . . . (transformation). . ( ) . , . . . . . . . .
11. 11. 11 : Our Proposals, In Brief 1 . . , . . . , ( ) (discovery), ( ) (promotion), ( ) (connection) . , . 2 . , , , (R&D) , . . NYT Now . . ( ) , . . . , , , , , , ,
12. 12. 12 20140324 . . , . , , . , . , . , . . , 1 (Page One) . . , , . , .
13. 13. 13 6 () A. G. (A.G Sulzberger) . , , . . , . , . , , . . , . . NYT Now . . , . , . . . , . . . . . . . , . , . .
14. 14. 14 20140324
15. 15. 15 NYT AJ Chavar, Al Ming, Alex Hardiman, Alex MacCallum, Alex Minkow, Alexis Lloyd, Allen Tan, Amanda Cox, Amy Harmon, Andrew Keh, Andrew Kueneman, Andrew Rosenthal, Andrew Ross Sorkin, Andy Wright, Anh Dang, Ann Derry, Annie Lowrey, Ariane Bernard, Aron Pilhofer, Arthur Sulzberger, Ashley Southall, Ashwin Seshagiri, Barbara De Wilde, Ben French, Ben Koski, Ben Monnie, Bill Brink, Bill Carter, Bill Schmidt, Blake Wilson, Boris Chen, Brad Kagawa, Brian Hamman, Brian Murphy, Bruce Headlam, C.J. Chivers, Carl Hulse, Carolyn Ryan, Catrin Einhorn, Chad Ghastin, Cheryl Yau, Chris Wiggins, Christine Haughney, Christine Hung, Christine Kay, Chrys Wu, Cliff Levy, Coral Davenport, Craig Hunter, Cynthia Collins, Damien Cave, Damon Darlin, Dan Watkin, Dana Canedy, Danielle Mattoon, Danielle Rhodes Ha, David Carr, David Gelles, David Leonhardt, David Perpich, David Scull, Dean Baquet, Dean Chang, Dean Murphy, Deborah Acosta, Deborah Needleman, Deborah Sontag, Denise Warren, Desiree Shoe, Eileen Murphy, Elizabeth Rosenthal, Elliot Malkin, Emily Rueb, Eric Lipton, Erik Hinton, Erik Piepenburg, Ethan Bronner, Evan Sandhaus, Gabe Johnson, Geoff Isenman, Gerry Marzorati, Gina Kolata, Ginger Thompson, Glenn Kramon, Hamilton Boardman, Hannah Farfield, Heather Murphy, Hugh Mandeville, Hugo Lindgren, Ian Adelman, Ian Fisher, Jacky Myint, James Estrin, James Robinson, Jamie Abir, Jan Hoffman, Janet Elder, Jason Spingarn-Koff, Jason Stallman, Jeff Marcus, Jenna Wortham, Jennifer Parrucci, Jennifer Steinhauer, Jeremy Peters, Jill Abramson, Jim Boehmer, Jim Dao, Jim Dryfoos, Jim Glanz, Jim Rutenberg, Joan Huang, Jodi Kantor, Joe Kahn, John Geddes, John Geraci, John Niedermeyer, John Schwartz, Jon Huang, Jon Kelly, Jonathan Ellis, Jonathan Martin, Jonathan Weisman, Joseph Burgess, Josh Haner, Josh Williams, Julie Bloom, Julie Bosman, Justin Stile, Kim Severson, KJ DellAntonia, Kristi Reilly, Laura Chang, Laura Holson, Lauren Kern, Lawrence Ingrassia, Leslie Kaufman, Lexi Mainland, Libby Gery, Libby Rosenthal, Marc Frons, Marc Lavalle, Margaret Sullivan, Mark Bittman, Mark Mazetti, Mark Silver, Mark Thompson, Martin Nisenholtz, Mary Suh, Matt Apuzzo, Matt Boggie, Matt Erikson, Matt Purdy, Matthew Boggie, Meaghan Looram, Meghan Louttit, Meredith Levien, Michael Corkery, Michael Dewar, Michael Golden, Michael Greenspon, Michael Luo, Michael Schmidt, Michael Shear, Michael Slackman, Michele McNally, Mike McIntire, Mike Zimablist, Monica Davey, Monica Drake, Nancy Donaldson, Nathan Ashby-Kuhlman, Nick Bilton, Nick Kristof, Nicole Breskin, Noam Cohen, Pamela Paul, Patrick La-Forge, Paul Smurl, Paul Werdel, Paul Yorke, Peter Baker, Peter Lattman, Peter Renz, Rachel Golden, Rajiv Pant, Rajiv Pant, Rebecca Corbett, Rebecca Howard, Rebecca Ruiz, Renda Morton, Rich Meislin, Rob Mackey, Roland Caputo, Sam Dolnick, Sam Manchester, Sam Sifton, Samantha Henig, Santiago Alfonso-Lord, Sarah Cohen, Sewell Chan, Shane Murray, Shayla Harris, Sheryle Stolberg, Shreeya Sinha, Stephanie Saul, Steve Duenes, Steven Rocker, Susan Chira, Susan Edgerly, Susan Wessling, Tahir Khan, Tara Parker Pope, Tom Bodkin, Tom Carley, Tom Jolly, Tony Brancato, Tony Scott, Torben Brooks, Tyson Evans, Victoria Shannon, Walt Bogdanich, Wendell Jamieson, Will Bardeen, William Goss, Willie Rashbaum, Yasmin Namini, Zander Baron, Zena Bakarat. External: Brian Mcandrews, Adam Davidson, Adam Moss, Adam Orme, Al Anstey, Alex Howard, Alexis Madrigal, Ali Gharib, Ali Velshi, Amanda Michel, Amanda Zamora, Anders Fink, Andrea Shiah, Andrew Fitzgerald, Andrew Ginsburg, Andrew Jaspan, Ann Mack, Anna Bryant, Annie Wamke, Anthea Watson-Strong, Ben Leher, Bob Pittman, Braxton Mckee, Brianna Cotter, Chris Anderson, Chris Cunningham, Chris Mckee , Christina Cacioppo, Dan Collarusso, Danielle Gould, Dave Kliman, Dave Morgan, David Callaway, David Gehring, David Kenny, Dayna Grayson, Don Graham, Doreen Lorenzo, Eddie Kim, Eilidh Dickson, Elisabeth Job, Ellen Rubeefalls, Ellena Lee, Emily Brill, Enrique Acevdeo, Esther Dyson, Ethan Zuckerman, Fabio, Farhan Zafar, Gabe Dance, Gary Portuesi, Gideon Lichfield, Henry Abbott, Henry Blodget, Herb Kim, Jacek Barcikowski, Jacob Weisberg, Jake Levine, James Bennett, Jane Fritsch, Janet Camp, Jed Alpert, Jeremy Tarling, Jesse Shapsins, Jigar Mehta, John Lee, Josh Cohen, Josh Miller, Josh Quittner, Joshua Noble, Judy Winitzer, Julia Thompkins, Justin Smith, Kate Lee, Ken Lerer, Ken Loveless, Kevin Delaney, Laura Evans, Libby Brittain, Lina Srivastava, Ludwig Siegele, Magid Abraham, Mahira Chishty, Marcus Mckee, Mark Allen, Matt Mullin, Matt Singer, Mayo Nissen, Megan White, Meghan Peters, Michael Lebowitz, Michael Wertheim, Miriam Elder, Nick Beim, Norman
16. 16. 16 20140324 Pollack, Paul Berry, Peter Goodman, Philippe Browning, Prascilla, Randi Zuckerberg, Ray Day, Richard Ii Hornos, Richard Luettgen, Rick Berke, Rishad Tobaccowala, Rob Grimshaw, Robert Krulwich, Robin Pembrooke, Robin Sloan, Ryan Jacoby, Siena Giraldi, Soraya Dorabi, Sravanthi Agrawal, Steve Brill, Stine Hoeck Forsberg, Susan Taing, Tim Carmody, Tom Conrad, Tony Haile, Vadim Lauruskik, Valerie Streit, Vanessa Arantes Nuzzo, Vivian Schiller, Wesley Morris, Zach Seward, Zach Wise.
17. 17. 17 . 1 2 . . . . . . , . . . . . .
18. 18. 18 20140324 : Disruption: A Quick Overview of the Competitive Landscape Vox Media . 2013 Vox
19. 19. 19 : 6 News in the News: A Busy Six Month , 6. 6(Graham) . (Jeff Bezos) . 7(Farhad Manjoo) 1 , 252 . 25,000 , (eBay) 8(Pierre Omidyar) 25,000 (First Look Media) . . 9(Glenn Greenwald) 10(Laura Poitras) . , . , , . . (Vox Media)104,000 (Ezra Klein) , (Yahoo!) (David Pogue) , 11(Katie Couric) . (Kara Swisher)12(Walt Mosberg) /13(Re/code) . 14(Upworthy) . 6 1933 4 80 . 2013 8 5() 2 5 7 . (Slate) , WSJ . Yahoo (David Pogue) State of the Art 8 (Pierre Omidyar) 1967 6 . . . 6 . 9 10 , NSA ',' ' ' . . 11 (Time) ' 100' , NBC Today 15 , CBS Evening News ABC ABC News . 12 1970 40 , 1991 . (AllThingsD) , 2013 /(Re/code) 13 IT 2014 1 . WSJ D . 14 , 2013 " " .
20. 20. 20 20140324 (Facebook), (Twitter) (LinkedIn) 15(Paper) . . (Know More) , 3 . 3, WPNYC. (Greg Franczyk) , , , . (Digital-First) . (Financial Times) (USA Today) , 60 , (audience engagement desk) . (Digital First Media) 16(Project Unbolt) . . , . (The Sanfrancisco Chronicle) . (Audrey Cooper) , , . . 6 7 NYTimes.com 17, (International New York Times) . (Hearst) , BBC, , 18(native advertising) . (John Henry, ) (The Boston Globe) (Times Company) . 15 . SNS . http://akaiving.com/2014/02/04/15-stories-for-facebook-paper/ 16 17 http://www.businessinsider.com/ny-times-redesigns-3-most-important-changes-2014-1 18 http://www.bloter.net/archives/198225 . .
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22. 22. 22 20140324 ? 19(disruption) , . . . ? , ? ( ) 20(listicle) 21 ? (disruption cycle) .. 19 . , , . 20 () . 30 10 , 12 . 21 (BuzzFeed Video), . . .
23. 23. 23 : (incumbents). , . , . . , , . , , , . , . , . . . . . , . , .
24. 24. 24 20140324 BUZZFEED 2006 . . CIRCA . , (alert) . ESPN ESPN ( ) , ( ) , ( Grantland, FiveThirtyEight) . FIRST LOOK MEDIA 2 5,000 . , , . FLIPBOARD / . . , , .
25. 25. 25 THE GUARDIAN 60 . NSA . THE HUFFINGTON POST 2011AOL31,500 2008. , . LINKEDIN . 2013 (Pulse) . (Influencer: ) . MEDIUM CEO , . , / . QUARTZ , . , .
26. 26. 26 20140324 VOX SB Nation (), The Verge (), Curbed (), Polygon (), Racked (), Eater () . Vox . YAHOO NEWS . , .
27. 27. 27 1 Growing Our Audience
28. 28. 28 20140324
29. 29. 29 . , . . , . , . . . , . . , , . ( : Audience Development) .
30. 30. 30 20140324 . . . ( ) , ( ) , ( ) . , . , , , . , , . , , . (Janine Gibson). , . . , . . , . 1/3 , . 10 . , . ,
31. 31. 31 . , . . . , , , , . , , . (Paul Berry) (publish) , . , . , (audience engagement team) . 3% , 4.5% , . , . . ,
32. 32. 32 20140324 . , , . . , . , (22Michael Wertheim) . (Upworthy) . . . . . 1 , . . , . . . . (Wertheim), , , . 22 . , . .
33. 33. 33 : Our Proposals, In Brief . . , , , . . . . 1. Discovery . . . ( ) (evergreen) , , . (tag) , . 2. Promotion . , . , . , . 3. Connection . . . , .
34. 34. 34 20140324
35. 35. 35 1 Discovery 300 URL. . , . . . , . . . . . , 1 . . . (news alert) . 1,350 , . . .
36. 36. 36 20140324
37. 37. 37 : Opportunity: Evergreen 161 (Solomon Northup) . ( ) . 23(Gawker) , . . . 1,4723,933 , 1851 . , . 24(Henry Blodget) , . 25(Cooking) (evergreen content) . 23 , () (), (, ) . 24 (Business Insider) . 1990 , 2002 , . 25 (http://cooking.nytimes.com/). 1 5 . . 2014 7 .
38. 38. 38 20140324 Vox . , , , , , . . (library) . , , , . , . 26(Times Topics) . (Ezra Klein) (Vox Media) , , , , . 26 , , , , . 1981 A Z ..
39. 39. 39 : Experiment: Culture Guides 2013 6 . , . , , . (Erik Piepenburg) . , . (Ben Koski) (Erik Hinton) (guides) , . . .
40. 40. 40 20140324 , . , , . ., . , .
41. 41. 41 Best Practices in Experimenting 27 (Snowfall) Paying Till It Hurts28 29(crowdsourcing) . . . . ( ) , , . , , . (The 27 2012 . , . . < >, , < > , . . 28 " (Paying It Till It Hurts)" (Elizabeth Rosenthal) , . 29 (crowdsourcing) , , . (crowdfunding)
42. 42. 42 20140324 Verge) 2 53 . . , . : NYT30(NYT Now): . NY: (tip sheets) , . : : : . . (minimum viable product) . . . , . . , . . . (reward experimentation). . . . . (debrief) , . 30 2014 4 . 8. , . . NYT '5 ' .
43. 43. 43 . . . . 2.0 . . . . . . ,
44. 44. 44 20140324 : Opportunity: Packaging , , . . , , . . (Andrew Phelps)2013 . . 31(Pinterest) . 3 . . 31 SNS SNS . SNS . SNS .
45. 45. 45 : Experiment: Collections , , . 32. . (Nicholas Kristof) 33 . , . . . ? . . . (Sasha Koren) . , , , . . , , . , , . Collections . , , , 32 http://www.nytimes.com/interactive/2014/fashion/weddings/vows-of-love.html 33 http://www.nytimes.com/interactive/2014/opinion/inside-the-brothels.html
46. 46. 46 20140324 . , , , . . . . (, .) , . . .
47. 47. 47 New Again (and Popular) (Inside Brothels) (Nicholas Kristof) , , . 7 . , , . 8 , . 6 46 8,106 . . . 1996 2 35 3 . (recirculation) . , 1 .
48. 48. 48 20140324 . . , , . , , .
49. 49. 49 : vs. Balancing Act: One-offs vs. Replicability 34 . 2,100 . . . , . . , , , , . , (replicability) . (Snowfall) , . . , , , . . (Quartz) (Kevin Delaney) () , . . , (slideshow) 35 , (dashboard) . . - (Nathan Ashby-Kuhlman) () . , . 34 http://www.nytimes.com/interactive/2013/12/20/sunday-review/dialect-quiz-map.html 35 . . '' . http://lens.blogs.nytimes.com/
50. 50. 50 20140324 , . , , . . , . . . , . , . CEO(Jonah Peretti) . , , , . .