PRESS KIT

« French

international

trade shows »

September 2018

2

3

PRESENTATION KIT

French international trade shows

1. Trade shows help promote France and Paris

Region to increase its attractiveness

2. French trade shows: business generators and

effective international business development

platforms for companies from around the world

3. Key attendance figures for French trade shows

4. Leading trade show brands in their sector

5. Reasons to exhibit at a French trade show

Appendices:

2018/2019 calendar of international trade fairs & exhibitions in France

List of Promosalons network members

Members of the Promosalons Board of Directors

4

1. Trade shows help boost the influence and

attractiveness of France and Paris Region to

increase

Powerful tools of influence, the 1,100 consumer fairs and trade shows (407 in Paris

Region alone) and 2,800 scientific conferences organised and hosted each year in

France generate more than €30.5 billion in contracts (of which €17.5 billion in the

Paris Region alone).

With €7.5 billion worth of spin-offs (€5.5 billion in Paris and its surrounding region)

and 120,000 jobs generated (of which 86,000 jobs in Paris Region), they help to

boost innovation, training and prestige for the benefit of key economic sectors,

learned societies, local authorities and tourism professionals.

A centre of excellence with a resolutely international focus

France hosts some 4501 international shows2, including 320 trade shows. These

events attract 162,000 exhibiting businesses and 13.7 million visits. At trade shows,

49% of exhibitors and 31% of visitors are international.

For many French shows, the number of international visitors matches or exceeds

the number of domestic visitors. The same goes for exhibitors: depending on the

sector, the proportion of international exhibitors is substantial and sometimes

surpasses the French presence.

In 2016, exhibitions in Paris Region alone contributed €4.2 billion to the economy

either directly or indirectly, accounting for more than 64,000 full-time equivalent

jobs3. International visitors and exhibitors generated 51% of the total spend.

International trade visitors are therefore a key driver of growth in the sector. The

excellent attendance figures at French trade shows in 2017 are therefore linked to

strong growth in these shows’ international audiences: an increase of 8.7% in

international visitors and 6.1% in international exhibitors (compared with 3% and

2.8% overall, respectively4).

1 Source OJS/Promosalons, total shows including trade, consumer or both, recorded over a two-year cycle (2013/2014). 2 International classification defined by the decree of 24 April 2009: an event is classed as international if at least 10% of exhibitors or 5% of visitors are from outside France. 3 Source: Paris Ile-de-France Chamber of Commerce and Industry survey / Meetings and Business Events in Paris Region 2017. 4 Source: Unimev - Event Data Book 2017

5

Paris and the surrounding region lead the field in organising

and hosting international shows

The exhibitions sector is particularly well-developed in Paris Region, which offers an

attractive and dynamic ecosystem for trade exhibitions.

Paris Region is a magnet for inward investment. A 2018 study carried out by KPMG

for the Greater Paris Investment Agency cites Paris as the third biggest market for

strategic investment. The region is enjoying exceptional growth, with a 78% increase

in the number of greenfield projects, hot on the heels of London and Singapore.

Paris remains one of the world’s leading tourist destinations, with around 50 million

visitors per year, of whom 20 million are international. For the first time since 2013,

Paris has secured 1st place in the “Top 25 Destinations - World” ranking ahead of

London and Rome in the TripAdvisor Travellers’ Choice Awards 2018.

Figures issued by the Paris Convention and Visitors Bureau confirm the recovery of

tourist visitor numbers which started in 2017, with more than 23 million hotel

arrivals, up 11% on 2016 and up 5% on 2015.

A lesser known fact is that Paris is also the leading international business tourism

destination, with more than 400 trade shows, 1,100 conventions and 2,350 other

events organized each year5.

With 51 trade shows and over 500 exhibitors, Paris is the world’s No.1 city in this

sector, ahead of Tokyo, Las Vegas and Shanghai. Paris is also the undisputed

European leader in hosting trade shows with more than 200 exhibitors (130 events),

way ahead of Milan (33) and Düsseldorf (32).

Paris Region is therefore in the unique and enviable position of topping both

segments of the tourism industry (leisure and business).

Paris Region’s transport and hospitality infrastructure is equally world-class.

Paris leads the world in terms of exhibition space with some 700,000 m² of covered

space. There are venues of all sizes suitable for trade events, including major

exhibition centres such as Paris Nord Villepinte and Paris Expo Porte de Versailles.

5 Source: Paris Ile-de-France Chamber of Commerce and Industry survey / Meetings and Business Events in Paris Region 2017.

6

With more than 150,000 rooms and 2,400 hotels offering a wide range of comfort

levels, Paris is the city with the world’s highest number of hotel rooms6. Thanks to its

three international airports and excellent road and rail links, the region is less than

three hours from all the major French and European cities.

A “welcome pack” was put together in 2009 by business tourism stakeholders7 to

enhance the experience of international visitors to trade shows in Paris, providing

accommodation, orientation and transport information

(http://pro.visitparisregion.com/).

Promotion remains vital in today’s fiercely competitive

international environment

French trade shows are among the most international in Europe, with a huge number

of countries represented.

But they still face extremely tough competition, from German shows also from

Italian and Spanish exhibitions in certain sectors. The growth of the trade show sector

in Asia, particularly China, in the last decade is further increasing competition across

the industry.

The global crisis that has been affecting our economies since 2008 has also had an

impact on international trade shows in France. Businesses have had to cut marketing

and communications spending to counteract the reduction in resources.

Even though the trade show channel in France is weathering the crisis better than

traditional mass media, French shows operate in a fiercely competitive environment,

where they have to fight to maintain their position in Europe and on the world stage.

This situation is heightened by an imbalance between France and its international

rivals, which have access to far more promotional resources.

Against this backdrop, trade show promotion is a key factor in the sector’s continuing

development. The target audience (trade exhibitors and visitors) outside France

represents huge growth potential. It is therefore essential, at every level, to

maintain and enhance promotion efforts to increase the visibility and reputation of

French trade shows. The challenge is not only to promote France internationally but

also to generate economic benefits and create jobs.

6 Sources: Paris Region Tourist Board (2015 figures) 7 Viparis, Aéroports de Paris and the Paris Regional Tourism Committee.

7

2. French trade shows: business generators and

effective international business development

platforms for companies from around the world

The number, size and international reputation of the trade shows held in France

offer substantial business opportunities to French and foreign companies alike.

Every year, trade shows generate business for 84% of exhibiting companies.

Professionals taking part in the shows sign 17.7 million contracts worth a total of

€30.5 billion in revenues.8

French trade shows are:

A springboard to the export market: companies, whether French or foreign, can

meet a large number of potential customers and suppliers within a short time.

Thanks to French trade shows, exhibiting companies generate 33% of their

revenues in exports. More than two in three generate revenues with international

customers at trade shows.6

An international benchmark tool: as showcases of a sector’s know-how,

exhibitions are an opportunity for a company to present its products, promote its

innovations and assess its competitors.

An effective and profitable promotional medium: for every euro a company

invests, their participation in a trade show earns them an average of €10 in

revenues. Some 25% is generated during the exhibition and the remaining 75% in

the following 3–10 months. Furthermore, the ROI increases in proportion to the

amount invested: the higher the budget allocated to a trade show, the more the

company’s participation contributes to its global revenues.6

A reliable promotional medium: participation in trade shows is cited by

professionals as the most cost-effective way to promote a business, ahead of the

Internet and sales reps visiting in person. On average, companies participate in

five exhibitions a year and 75% return for subsequent sessions.6

8 Source: Chamber of Commerce and Industry 2015 survey "Exhibitions and trade shows in France: a powerful tool in company development", Médiamétrie for UNIMEV – Paris Ile-de-France Chamber of Commerce and Industry – DGE – CEP.

8

3. Key attendance figures for French trade shows

Almost 320 international trade shows9 in France, 250 of them in the Paris region

162,000 exhibitors, including 79,400 international (49%)

Almost 5 million visits, including 1.6 million international (31%)

3.3 million net sqm of stands

82 exhibition centres

Top 30 French shows most visited by international trade professionals: 10

1 MAISON&OBJET 74 442

2 SIAL 53 821

3 INTERNATIONAL PARIS AIR SHOW 51 627

4 PREMIERE VISION PARIS 46 000

5 WHO'S NEXT 30 758

6 PREMIERE CLASSE 20 188

7 SIMA 19 889

8 BATIMAT 19 542

9 INTERMAT 17 407

10 TEXWORLD 16 287

11 SPACE 15 042

12 EUROSATORY 14 017

13 SIRHA 13 717

14 EUROPAIN & INTERSUC 12 414

15 VINEXPO 12 262

16 INTERFILIERE 10 373

17 MARCHE DU FILM 10 033

18 MODE CITY 9 795

19 JEC EUROPE COMPOSITES SHOW 9 100

20 EQUIP'HOTEL 8 768

21 ALL4PACK 8 208

22 SILMO 7 908

23 MIPIM 7 617

24 VINISUD 7 505

25 PLAYTIME 7 343

26 BIJORHCA 6 611

27 EQUIP'AUTO 6 357

28 TFWA WORLD EXHIBITION 5 791

29 SALON DE LA LINGERIE 5 624

30 MILIPOL 5 171

9 Trade shows officially recognised as ‘international’, recorded over a two-year period (2013/2014) – source: OJS/Promosalons. 10 Source OJS / Promosalons - 2015 figures (or 2014 for biennial shows held in even years).

9

Top 20 countries attending international trade shows in France: 11

Visitors Exhibitors

France also hosts major “mixed” events open both to the trade and to the general public.

Some like the International Paris Air Show, have huge appeal for the general public and also

attract large numbers of international trade visitors (322,000 visitors, 142,000 international in

2017). Others, like the Paris Motor Show (1,072,697 visitors in 2016), the Paris International

Agricultural Show (672,000 visitors in 2018) and Nautic, the Paris Boat Show (200,000 visitors

in 2017), have a mainly domestic audience, even if their offer and reputation make them major

international events.

11 Source: OJS/Promosalons – 2015 annual basis.

1 ITALY 5 472

2 UNITED KINGDOM 4 077

3 GERMANY 3 210

4 SPAIN 2 805

5 CHINA 2 663

6 BELGIUM 2 301

7 USA 1 689

8 HOLLAND 1 463

9 TURKEY 1 179

10 SOUTH KOREA 890

11 PORTUGAL 816

12 CANADA 815

13 JAPAN 755

14 INDIA 743

15 SWITZERLAND 651

16 AUSTRIA 580

17 DENMARK 554

18 RUSSIA 544

19 SWEDEN 504

20 POLAND 492

1 UNITED KINGDOM 46 944

2 ITALY 44 475

3 BELGIUM 40 116

4 GERMANY 32 910

5 SPAIN 27 913

6 USA 24 685

7 SWITZERLAND 19 175

8 HOLLAND 18 128

9 JAPAN 15 638

10 CHINA 15 114

11 TURKEY 10 693

12 RUSSIA 9 216

13 PORTUGAL 8 586

14 TUNISIA 7 471

15 SOUTH KOREA 7 454

16 MAROC 6 959

17 CANADA 5 819

18 SWEDEN 5 818

19 POLAND 5 547

20 ALGERIA 4 979

10

4. Geographical origin of international professionals

visiting French trade shows12

Visitors :

Exhibitors :

12 Source : OJS / Promosalons – 2014/2015 figures

11

5. Leading trade show brands in their sector

12

6. Reasons to exhibit at a French trade show

• Leading trade shows in numerous industry sectors French international trade shows cover all the key business sectors. They are often the leading show in their sector, excelling in areas traditionally dominated by French know-how, including the motor industry, agriculture, farm equipment, agri-food, aerospace, fashion, lingerie, home decoration, eyewear and construction.

• Major innovation observatories and trends forecasters As a window on emerging market trends and customer expectations, French international trade shows are trends and innovation observatories, places where creativity meets know-how. They are also an opportunity to discover new products, start-ups and tomorrow’s talent.

• Strong international focus French international trade shows are a reflection of their sector’s global market. They attract a substantial number of foreign businesses and international visitors.

In particular they welcome visitors from countries that are not, or are rarely, present at other European trade shows, such as North Africa and the Middle East. And so French trade shows are not only a gateway to French and European markets, but also to those of other regions.

• Business generators French trade shows are effective. They are genuine business platforms where exhibitors generate a significant portion of their annual revenue. Beyond order-taking, there are a host of strategic benefits: learning about a market, launching or finding a new product, increasing brand awareness, raising one’s profile, developing new business, entering into new contracts, and networking with suppliers, buyers and distributors.

• A clear, segmented offer French trade shows are clearly segmented: exhibitor classification is easily identifiable and visitors are offered customised visits. It is made easy for attendees to plan their visit and find their way around. As a result, visitors can optimise their time at the show.

• Innovative special events French trade shows offer special events for trade communities, creating a buzz during the show. These include business forums, catwalk shows, talks, competitions and awards, technical visits and themed tours of the host region.

13

7. About Promosalons

Founded in 1967, Promosalons is a non-profit network – the only one of its kind in

the world – dedicated exclusively to promoting French trade shows internationally.

Promosalons’ bicultural teams offer French trade show organisers expertise in

international promotion and specialist knowledge of foreign markets.

With 55 offices in 120 countries, the network contributes to the growth and success

of French trade shows by promoting and marketing them internationally.

Promosalons represents 15 of the top 20 French trade shows in terms of visitor

numbers in 20 industry sectors, and accounts for 70% of international visitors to

French trade shows.13

Press contact:

Laurence Agostini Marketing and Communications Director

Promosalons Paris +33 (0)1 53 23 92 22

paris@promosalons.com www.promosalons.com

13 Source : OJS/Promosalons.

14

Members of the Promosalons Board of Directors

– September 2018 –

The Board of Directors has a maximum of 26 members, who represent our partner organisations

and exhibition organisers. The members representing organisers are elected at the Annual

General Meeting.

Partner organisations:

Olivier Andretic, Director of Marketing and Partnership, BUSINESS FRANCE

Michel Clair, Elected member of the Paris Île-de-France Regional Chamber of Commerce and

Industry

Franck Gentin, Elected member of the Paris Île-de-France Regional Chamber of Commerce

and Industry

Bruno Didier, Vice President and Treasurer, Paris–Île de France Chamber of Commerce and

Industry

John Shaw, Director General, Comité des Expositions de Paris

Eric Jeunemaitre, Advisor at the Île-de-France Regional Council

Caroline Malaussena, Head of Service at MEAE (Ministère de l’Europe et des Affaires

Etrangères)

Christine Lepage, Director, MEDEF International Commission

Dominique Agniau-Canel, Head of Office, Ministry of Finance and Public Accounts

Catherine Sachreiter, Administrator, UNIMEV; Vice-President, APFSCE; Director of Trade

Fairs and Conferences Division, Groupe Moniteur

Frédéric Jouët, President, UNIMEV

Afaf Gabelotaud, Deputy Mayor and Head of Artisan Trade and Economic Development, City

of Paris

Michel Dessolain, Chief Executive Officer, VIPARIS

15

Show organisers:

Jean-Claude Girot, Commissioner-General of the Paris Motor Show (AMC Promotion)

Renaud Hamaide, Chief Executive Officer, COMEXPOSIUM

Andréa Godard, Projet Director, COMEXPOSIUM

Valérie Lobry, Director, AFCO Division, COMEXPOSIUM

Vincent Grenié, Chief Executive Officer, Congrès-Expositions de Bordeaux

Stéphanie Comère, Director, GIE Objectif Transport Public

Michel Filzi, President, REED Expositions France

Sylvie Fourn, Division Director, REED Expositions France

Philippe Brocart, Chief Executive Officer, SAFI

Gilles Fournier, Chief Executive Officer, SIAE

Eric Pierrejean, Chief Executive Office, JEC

16

Members of the Promosalons network

– September 2018 –

AGRICULTURE/ FARM EQUIPMENT

PARIS INTERNATIONAL AGRICULTURAL SHOW

SIMA – International agribusiness show

SIMA ASEAN – International agribusiness show, Bangkok

SIMA-SIPSA Algeria – International agribusiness show, Algiers

SITEVI – International equipment and expertise exhibition for vine-wine, olive, fruit-vegetable

production

SITEVINITECH Argentina + China – International trade shows for wine-production & fruit / vegetable

farming, Argentina and China

VINITECH SIFEL – International trade show for the wine, fruit and vegetable production sectors

VITEFF – The sparkling wine technology exhibition

CONSTRUCTION/ CIVIL ENGINEERING

CARREFOUR INTERNATIONAL DU BOIS – European timber trade show

INTERMAT PARIS – International trade show for equipment and techniques for construction and the

materials industry

INTERMAT ASEAN – International trade show for equipment and techniques for the construction and

materials industry, Bangkok

INTEROUTE & VILLE – European meeting of the road community

MONDIAL DU BÂTIMENT (Batimat, IdéoBain and Interclima+Elec) – International construction

industry trade show

PISCINE GLOBAL – International pool and spa industry trade show, Lyon

PISCINE MIDDLE EAST – Pool and spa industry trade show, Abu Dhabi

WORLD OF CONCRETE ASIA – concrete and masonry professional trade show

DEFENCE/ SECURITY

ACCESSECURITY – International trade show for global security solutions

APS – Safety and security tradeshow

EXPOPROTECTION – Risk prevention and management trade show

ISNR Abu Dhabi – International show for national security

MILIPOL – International trade show for internal state security

MILIPOL ASIA PACIFIC – International trade show for internal state security in Singapour

MILPOL QATAR – International trade show for internal state security in Middle East

17

ENVIRONMENT/ ENERGY

POLLUTEC – International trade show for environmental equipment, technologies and services

WORLD EFFICIENCY – Resource and climate solutions

WORLD NUCLEAR EXHIBITION – The global event for the nuclear energy sector

FOOD/ HOSPITALITY

CHEESE AND DAIRY PRODUCTS SHOW - - Cheese and dairy products show

DJAZAGRO – The crossroads of food industries, Algiers

EQUIPHOTEL PARIS – International hotel and catering trade show

EUROPAIN & INTERSUC – International bakery, pastry, ice-cream, chocolate and confectionery trade show

FOOD INDIA inspired by SIAL – International food trade show, India

GOURMET SELECTION –Trade show for gourmet products, wines and gifts

MARJOLAINE – The biggest bio market in France

SIAL ASEAN – International food trade show, the Philippines and ASEAN region

SIAL CANADA – International food trade show, Canada

SIAL CHINA – International food trade show, Shanghai

SIAL INTERFOOD – International food trade show, Jakarta

SIAL MIDDLE EAST – International food trade show, Abu Dhabi

SIAL PARIS – International food trade show

VINEXPO BORDEAUX – International wine and spirits trade show

VINEXPO HONG KONG – International wine and spirits trade show for Asia Pacific

VINISUD – International Mediterranean wines show

VINOVISION PARIS – International show for northern wines

HYGIENE/ BEAUTY

COSMETIC 360 – Innovations & Solutions for perfume and beauty industry

HOME FASHION/ INTERIOR DESIGN

MAISON&OBJET PARIS – International home fashion trade show, Paris

MAISON&OBJET AMERICAS – International home fashion trade show, Miami Beach

MAISON&OBJET ASIA – International home fashion trade show, Singapore

INDUSTRY/ RESEARCH

ALL4PACK (Emballage and Manutention) – International packaging trade show: Packaging –

Processing – Printing – Handling

INDUSTRIE PARIS / LYON – Tradeshow for production technologies

JEC ASIA – Composites conference & trade show, Singapore

18

JEC USA – Composites conference & trade show, Chicago

JEC WORLD - Composites conference & trade show, Paris

MICRONORA – International microtechnology trade show

MIDEST– International industrial subcontracting trade show

SIMODEC – International screw-cutting machine tool trade show

IT/ TELECOMMUNICATIONS/ AUDIOVISUAL AND MULTIMEDIA

Big Data – Big Data event, France

TRUSTECH (former CARTES SECURE CONNEXIONS) – International trade show for payment,

identification and mobility, Paris

OPTICS/ HEALTH

MEDIWORLD – International Medical Tourism Show in China

PARIS HEALTHCARE WEEK - The French-speaking countries leading event dedicated to technologies,

equipment and solutions to manage healthcare facilities

SILMO PARIS – International trade show for optics and eyewear

SILMO ISTANBUL – International trade show for optics and eyewear in Istanbul

TEXTILES/ FASHION/ JEWELLERY

BIJORHCA PARIS – International fine jewellery, fashion jewellery and watches show

INTERFILIÈRE HONG KONG – International trade show for lingerie and swimwear, Hong Kong

INTERFILIÈRE PARIS – International trade show for lingerie and swimwear, Paris

INTERFILIÈRE SHANGHAI – International trade show for lingerie and swimwear, Shanghai

PARIS BRIDAL WEEK – International Bridal Show, Paris

PREMIÈRE VISION PARIS – The Global event for fashion professionals

PREMIÈRE VISION ISTANBUL – Fashion fabrics trade show, Istanbul

SALON INTERNATIONAL DE LA LINGERIE – International Lingerie Show, Paris

UNIQUE MODE CITY – International trade show for lingerie and swimwear

WHO'S NEXT & PREMIERE CLASSE – International fashion and accessories show

19

TOURISM/ SPORT/ LEISURE / LANDSCAPE

CHINA STATIONNARY FAIR – Stationery show, Shanghai

LE NAUTIC – Nautic Paris Boat

PAYSALIA – Landscape, garden and sports trade show

PISCINE ASIA – Pool and spa industry trade show, Singapore

SALON DU CHEVAL DE PARIS – Paris Horse Show

SALON DU VEGETAL – Production, landscaping, retail and floristry show

TRANSPORT/ LOGISTICS

EQUIP AUTO PARIS – International automotive after-market trade show

EQUIP AUTO ALGERIA – International automotive after-market trade show, Algiers

INTERNATIONAL PARIS AIR SHOW

MOTORCYCLE SHOW

PARIS MOTOR SHOW

SOLUTRANS – International show for road and urban transport solutions

TRANSPORTS PUBLICS – European mobility trade show

WHOLESALE/ RETAIL AND BUSINESS SERVICES

DIGITAL(IN)STORE – Premium event for retail innovations

E-COMMERCE PARIS – International cross-channel event: all formulas for connected commerce

E-MARKETING PARIS – Annual rendez-vous for digital marketing professionals

EQUIPMAG – The retail experience event

FRANCHISE EXPO PARIS – Franchise trade show

the french market