goals & objectives research strategies & tactics communication & design logistics ...
TRANSCRIPT
Campaign Project:What to Wear
Created by:
Hilary Adkins
Craig Fischer
Melissa Mueller
Mariah Paden
Caitlyn Schultz
Tonny Tenai
Introduction to “What to Wear?”
Goals & Objectives
Research
Strategies & Tactics
Communication & Design
Logistics
Evaluation
Goals & Objectives Beginning Goal: Create a successful campaign
› To do this we will:
Use Social Media– Facebook & Twitter
Use recognizable figures of students at SMSU & Marshall
Community members.
Promotional Material(s)
Free trials
Handouts
Flyers
End Goal: “What to Wear?” Becoming nation wide app
Research:
As of September of 2012 Apple had sold over 350 Million I-Pod Touches and I-Pad’s.
As of January of 2013 Apple reported that there were about 775,000 apps that are on their I-Pod Touches and I-Pad’s.
As of January 2013 there had been over 40 billion apps downloaded.
Types of Apps
Entertainment
Games
Fashion
News
Productivity
Social Networking
Sports
Travel
Utilities
Weather
Where can Apple Apps be found?
Also the app store has expanded to over 152 countries.
United States United Kingdom France Germany Austria And many other countries
Apple vs. Android
Apple uses only one platform for their apps, while android has so many types of phones and software that they use several platforms.
So it is easier to create an app for Apple than it is to create an app for android
What to Wear vs. 123 Dress Me
What to What?
You don’t choose
› Calculates outfit for you
Outfit formatted by:
› Weather
› Mood
Don’t have to get out of
bed
Sleep in
123 Dress Me
You have to pick &
choose through
clothing options
You still have to get
up and figure it out
No sleeping in! http://vimeo.com/35321319
Fashion Quote:
According to Report Linker:
› “Clothing retailers account for the largest
share of the market at almost 65% in
terms of value. The EU represents more
than 35% of the global market, which
encompasses formalwear, essentials,
active wear, outerwear and casual wear.”
Strategies & Tactics
Fashion show/ events
Promote/ market
Discounts
Symbolic Convergence Theory
Word of mouth
Building the Brand: Start with target audience
› Ages 16-60 years old Location
› Marshall, MN—Specifically SMSU and local community Trials for specific students:
Captains Exec boards
Trials for community: Mayor Bob Byrns President of SMSU: Connie Gores
Fashion Show Event
Market Place Mall in Marshall, MN Stores participating:
› GLIKS› Maurices› Christopher & Banks
Sales Promotions
Deals for those who helped get “What to Wear?” started:
If you “share” or “like” something—free week
Flyers for event and table tents
What to Wear?
What to wear is a new app for your smart phone. You take a picture of a clothing item in your closet and your phone can calculate outfit ideas based on the weather and
your mood. Next time you’re unsure of what to wear use this app, it’s fun
and easy to use!
What TO Wear?Get the app for your Smart Phone that helps you to choose the perfect outfit for your mood and weather conditions.
Find us on FACEBOOK @ What
TO Wear?
Come to the What TO Wear? Launch party FASHION
SHOW
Saturday November 5, 2013
Shop from 1:00-3:00
Fashion Show Starts at 3:30
DON’T MISS IT!
Cost of different types of apps:
Simple table based app - $1,000-4,000
Database App (native) – $8,000-
$50,000
Games – $10,000-$250,000
Logistics: 18 week app production
1:Data storage
2: User management
3: Server-side logic
4: Integrate data
5: Pushing
6: Versioning
7: Caching
8: Synchronization
9: Wire-framing
10: UI Design
11: UI Development
12: UI Polish
Evaluation:
Why is it important to evaluate the “What to Wear?” campaign?› To document success› To encourage future work› To build credibility› To improve our future campaign› To determine basis for the next campaign
How will we evaluate?
Facebook:› See who is “liking” and “sharing”
information about our product› Find improvements through comments and
posting on our home page Surveys will be given to:
› SMSU trial students, President of SMSU, Mayor of Marshall
› Participants of fashion show and local businesses that were involved
Conclusion of “What to Wear?”
Goals & Objectives
Research
Strategies & Tactics
Communication & Design
Logistics
Evaluation