ТАЛОСТО. Gold Bar. La Femme. Media Campaign

Challenge. The agency was tasked to support the sale of "homemade ice cream" - TM Gold Bar” right before the summer season started. Global Point focused on the transition of the product into the higher category, thus new market penetration.

Solution. The Agency has developed a campaign accordingly to the key parameters: CA target audience, the total GRP, incentive programs. Video Studio of GLOBAL POINT developed and produced broadcast commercials.

Execution. GLOBAL POINT decided to use the best media channels in order to accomplish this task. Campaign was aired on the top 3 channels in Russia that met all set requirements: NTV Channel, TNT Channel, and TVC.

Results. 110% increased ratio of the Key Performance Indicators (the overall campaign budget was maintained)160% increased sales of Golden Nugget TM and TM La Femme

   Brand:  ROSSIYA AIRLINES. Russian Airlines.

Project: Media Placement in St. Petersburg

Date and place of implementation: May-July 2011

 Strategy :

Strong partnership of GLOBAL POINT and ROSSIYA AIRLINES started with the beginning of a media project initiated by Global Point for ROSSIYA AIRLINES in St. Petersburg. In the spring 2011 ROSSIYA AIRLINES announced new destinations: the launch of St.Petersburg - London route on March 6, 2011, which was promoted along with a special rate. GLOBAL POINT created an advertising promo concept “More Experience for Less”

 Tactics and Execution:

 Development of a comprehensive media plan Outdoor Campaign Placement of advertisement in newspapers; Placement of clips on the radio; Digital Campaign, ad placement on Yandex and Google; Implementation of an advertising campaign on the Internet, banners on SEO airline tickets websites;

   Brand:  ROSSIYA AIRLINES. Russian Airlines.

   Project: Media Exposure in three cities of the North-West Region

   Date and place of the implementation: May-December 2011

    Strategy:

Agency created and executed series of creative advertising campaigns ("Holiday", "Business", and "the Subscriber"). GLOBAL POINT developed a brand image for each category. Routes from St Petersburg to Arkhangelsk, Murmansk and Kaliningrad fell into the "Business" promo concept. Destinations to the south of Russia fell into the “Holiday” category. "The Subscriber" concept was introduced to those who scheduled regular flights to the North-West region.

    Tactics and Execution: :

 Development of a comprehensive media plan Outdoor Campaign

Placement of advertisement in newspapers; Placement of clips on the radio; Digital Campaign, ads placement on Yandex and Google; Implementation of an advertising campaign on the Internet, SEO

Brand:  ROSSIYA AIRLINES. Russian Airlines.

Project: Media Exposure in three cities of the North-West Region

Date and place of the implementation: May-December 2011 

Strategy : GLOBAL POINT created ad content for the search engines Yandex and Google in four cities: St. Petersburg, Murmansk, Arkhangelsk, and Kaliningrad. Ad campaign indicated more then 300,000 users.

Tactics and Execution:

Placement of ads on Yandex and Google; site takeovers

OUTDOOR CAPMAOGN. “ROSSIYA AIRLINES”.

PRINT AND COLLATERAL MATERIALS. “ROSSIYA AIRLINES”.

PRINT AND COLLATERAL MATERIALS

BACARDI. Martini. Creative Concept

Challenge.

 To increase awareness of the Martini flowerbed. Insight. 

To use the idea of the Martini flowerbed as being something you can see from the bird’s eye and attract a high number of views of the produced video. Strategy.

Martini is known worldwide as a brand that associates with the high class. The flowerbed acted as an art object and a brand’s image together. Tactics and Execution. 

To place a video about the Martini flowerbed on the Internet and generate as many views as possible. In order to attract online attention with this video, we organized a video movie competition where participants were challenged to make the most interesting video about the unique things one can see from a bird’s eye. More than 4,000 people took part in the competition . GLOBAL POINT was honored to announce a winner of the best video. More than 200,000 people had a chance to see the flowerbed via the Internet. This campaign was a product of a partnership between Lufthansa Airlines and the National Geographic Channel.

Instruments. YOUTUBE Brand channel, branded profile on Foto.Mail.ru, SMM, Viral Video

Results.  Number of contacts: 2 634 162. Price per contact: 0.07 USD

BACARDI. Martini. Creative Concept

BELUGA. SMM.

Challenge.

 To create a strong Social Media presence of BELUGA brand on the Russian market. Insight. 

BELUGA is an expert in premium segment. BELUGA knows what is interesting in the world of modern art (Sotheby’s and Christie’s), elite sports (yachting, polo), best restaurants and other luxury goods.  Strategy. “BELUGA recommends…” To develop online resources for a target audience where BELUGA will inform about all latest trends , most luxurious and sophisticated things.  

Tactics and Execution.

 In conjunction with ad campaign, GLOBAL POINT ran a social component to keep the online chatter active. By successfully engaging with consumers, we were able to grow Beluga’s social following . We decided to create BELUGA page on Facebook, rather than creating a blog. This page became a long-term platform for a brand communication. We expanded our presence on all social networks .We designed and developed an embedded web page, FBML landing and sight page, and website take-over - all from the idea of providing the user the opportunity to be part of the BELUGA brand.

Results. 

Number of contacts: 56 000. Active members: 1998.Site visitors: +160%Price per contact: 7 RUB

BELUGA. SMM.

CLAUSTHALER. SMM.

Challenge.

 To support sales with use of a strong digital campaign. Insight.

 CLAUSTHALER is an alcohol-free beer with a bright and pleasant taste. Without a doubt, it is a tasty beer! Strategy.

“Each Own flavor for an each man .” To develop online resources where people can discuss their preferences in food, drinks and anything else.

Tactics and Execution.

 GLOBAL POINT created a promo-page for the on trade promotion campaign, as well as a discussion club, where every registered user was able to engage in a discussion about the brand. We immensely increased website traffic : the number of visitors and the average visit duration, Twitter and Facebook setup

Results. 

Number of contacts: 200 000 (4 month) Price per contact: 1 RUB

CLAUSTHALER. SMM.