)hannoverimpulsataglance

Promoting businessMobilising capabilities

Securing the future

) Abouthannoverimpuls

hannoverimpuls is the business develop-

ment company of Hannover city and the

Hannover Region.

Since its establishment in 2003, the com-

pany has successfully promoted economic

growth in the region and created jobs in

and for Hannover.

Its work focuses on six industries: Automo-

tive, Energy Solutions, Information and

Communications Technology, Life Sciences,

Optical Technologies and Production Engi-

neering. These sectors have above average

growth potential for Hannover Region.

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)

)

)

Its services are based on project-oriented

business development for start-ups, resettle-

ment and corporate growth. Competitions,

start-up seminars, venture capital, funds

and cooperation projects – hannoverim-

puls covers the whole range of professional

and modern business development. From

the mobilization of ideas and financing, to

growth initiatives for already established

companies – hannoverimpuls’ project range

provides optimum start-up and develop-

ment opportunities for companies in the

Hannover Region.

Theresult:

�,74�company

start-upsand

9,033jobs(as

at31.1�.�007)

3

)hannoverimpuls

assistsgrowth

andcreates

jobsinsixfocus

sectorsinthe

HannoverRegion

) StartUp-Impuls

This initiative, involving hannoverimpuls

and Sparkasse Hannover, promotes pro-

jects turning good business ideas into real

companies. The winners of the competition

receive prize money and comprehensive

consulting services. Whether considering a

new career, an employee, student, scientist,

craftsman or inventor – what matters is

that the idea can be implemented as a busi-

ness and realized within the region.

) Hochschul-Impuls

The competition searching for innovative

processes, products and technologies in

universities and non-university research

institutes within the region. Scientific ideas

capable of conquering tomorrow’s markets

attract prize money totaling Euro 100,000

and concrete implementation opportuni-

ties. A lucrative incentive for innovative

scientists and researchers.

�10company

start-upsto

January�008

Realizingideas

fromscienceand

research

4

Winnersofthe

Hochschul-

Impuls�007

competition

�) Start-upprogram

) hannoverinnovationsfund(hif)

The early phases of a start-up are often

threatened by shortages of capital and

difficulties in acquiring investment finance.

Depending on the quality of the project,

hif can make up to Euro 200,000 venture

capital available.

) Unternehmensschmiede

A four-week intensive training course aimed

at everyone hoping to set up their own busi-

ness in the Hannover Region. Workshops and

personal consultation every month with ex-

perts from the Hannover Technology Center.

) CoachingGuide

Guidelines for start-up entrepreneurs and

young businessmen and women in the

Hannover Region. Provides a comprehen-

sive insight in workshops and seminars, and

passes on useful addresses. Aimed at all

those interested in finding out more about

setting up and running their own company.

) Summer/WinterSchool

Workshop looking at how to run your own

company in the Hannover Region. Lectures,

case studies and field regarts provide the

necessary insight. Organized by hannoverim-

puls and the universities in Hannover, the

workshop takes place on 18 evenings.

Financing

exceedingEuro

3.4million(as

atMarch�008)

) Plug&Work

“Eyeing up your new location”. This is the

slogan of Plug & Work. The start-up and re-

location competition provides perfect con-

ditions for successfully entering the market

in Hannover and the region: kicking off four

times a year, the contest opens the door to

rent-free furnished office and work space

for one year. Including strategic coaching

and intense networking.

) Resettlementprogram�

��prizewinners

from87appli-

cantsin�007

7

) From CeBIT,HannoverMesse toBIO-

TECHNICA— trade fairs are not only tech-

nology showcases and commercial plat-

forms, but also vehicles for business expan-

sion. hannoverimpuls therefore actively

participates in national and international

shows concentrating on its focus sectors,

to jointly market Hannover with coopera-

tion partners.

hannoverimpuls provides associated com-

panies and competition winners with op-

portunities to showcase their products and

services “Made in Hannover”. Participation

at international trade fairs is also profitable.

An example: the Turkish chip manufacturer

Eclipse. The initial contact at “CeBIT Bilisim

Eurasia” in Istanbul developed into a relo-

cation – the company has been operating

from the Hannover Technology Center

since 2007.

International

expertisefor

theregion

International

tradefairs

forbusiness

expansion

hannoverimpuls

promotesinter-

nationalbusi-

nessrelations

8 ) Resettlementprogram

) German-RussianCenterforTechnology

Transfer(DRZT)

Promoting business expansion in the re-

gion is not just a one-way street. Excellent

example: DRZT. Together with the Interna-

tional Association of Equipment Construc-

tion Engineers and Specialists in Informa-

tion and Telecommunications Technologies

(MSPITT), it advises Russian companies in

the German market and vice versa.

) German-IndianBusinessCenter(GIBC)

GIBC is the port of call for Indian companies

in Hannover. It provides services from legal

advice to marketing. The establishment of

ASTRA Infotech, the first Indian IT company,

in Hannover in 2007 demonstrated the suc-

cess of the concept.

) German-TurkishBusinessForum(DTWF)

The German-Turkish Business Forum pro-

motes business relations between Hannover

and Turkey. It assists companies in all pha-

ses of business development: from distribu-

tion advice to finding qualified staff.

) Growthprogram

Status�007:

104newjobs

(asatMarch

�008)

9

) WachstumsImpuls

Grasping internationalization as an active

growth strategy is the principle behind the

competition “WachstumsImpuls 2008”. This

targets companies which have existed for at

least three years, with up to 250 employees,

and have an international expansion strat-

egy. The focus is on rapid concept imple-

mentation: internationalization underwrites

market leadership and generates jobs.

) InnovationsAmpel

The online innovation check “Innovations-

Ampel” arose from the growth competitions

promoting growth and innovation in 2006

and 2007. It only takes 40 minutes for users

to evaluate their business innovation poten-

tial. It’s free of charge, unconditional and

anonymous. The analysis is based on a de-

tailed questionnaire, and helps, for instance,

assess the market opportunities of an idea.

At the end of the check, a matching funding

program and consultation offers can also be

identified upon request.

Online

Innovation

Check

10 11

) Strategicbusinessdevelopment

Strategic business development also means:

hannoverimpuls initiating projects which

continue successfully in the medium term as

self-sufficient organizations. Examples are

the Project Centers and the training organi-

zation “hannoverimpuls Ausbildung e.V.”

hannoverimpuls creates and supports net-

works. The close integration of industry,

science and potential partners within these

networks creates ideal conditions for fur-

ther growth in the focus sectors.

Sustainable

successthrough

autarkprojects

Positive

impulsesfor

theHannover

Region

��7newjobs

(asat

31.1�.�007)

) LZHLaserAkademieGmbH

LZH Laser Akademie GmbH was launched

in 2003 as a spin-off from the Laser Zen-

trum Hannover. The academy provides

training in all areas of laser technology and

optical technologies – teaching employees

skills at all corporate levels. It is therefore a

key factor in underwriting competence and

quality in one of Hannover’s growth and

future sectors.

) Targetindustries

1� 13

) HannoverITe.V.(HIT)

Hannover is not only the home of CeBIT:

around 1,500 companies and 25,000 em-

ployees make the region one of the largest

IT locations in Germany. The Project Center

Hannover IT networks companies, science

and institutions to form a unique IT com-

munity, and initiates projects. The success

speaks for itself: the “IT-lighthouse” now

represents 18,000 IT employees in the

region.

) HannoverClinicalTrialCenterGmbH

(HCTC)

Extremely successful throughout Germany,

HCTC provides professional management

for clinical studies in accordance with inter-

national standards. HCTC arose from a

joint venture between hannoverimpuls and

the Hannover Medical School.

Know-how

transferboosts

productivity

andcreates

jobs

) Targetindustries

ITnervecenter

Hannover

) ProjectCenterAutomotive(PZA)

The Project Center Automotive operates

at the interface between industry and

research by linking up carmakers and au-

tomotive subcontractors with the research

institutes in Hannover. It is the first port

of call for those seeking scientific answers

to technical issues concerning the automo-

tive industry.

) ProjectCenterBiomeTI

The Project Center BiomeTI bundles the

region’s biomedical technology compe-

tence. hannoverimpuls has thus created an

effective management unit at the interface

between medical and engineering research

activities

ProjectCenters

–theinterfaces

between

industryand

research

) Targetindustries14 1�

Communicating,

producing,

profitingfrom

partnerships.

) HannoverFabrike.V.

Hannover Fabrik e.V. is the network for

production and production engineering in

the Hannover Region. It brings together

companies and research institutions from

a range of technology and production

sectors. Projects range from the systema-

tic exchange of information to long-term

joint ventures. Powerful bidding consortia,

and innovative fit-for-market solutions are

created. Shared production capacities are

used flexibly.

1�

Positive

impulsesfor

thefuture

17

) wegmarken

“wegmarken – Future Forum Hannover” is

the title of a series of forums organized by

hannoverimpuls and Sparkasse Hannover.

Twice a year “wegmarken” invites politi-

cians, and business, science and arts perso-

nalities to Hannover to share their opinions.

Well known movers and shakers discuss

the issues affecting the 21st century: key

technologies, important socio-relevant

issues, and proactive involvement in change

processes. “wegmarken” is a source of in-

formation and ideas for shaping the future.

Dialogueforthe

�1stcentury

) wegmarken

8�funding

applicationsin

fivemonths

) EUfunding

Small and medium-sized enterprises (SMEs)

in the Hannover Region can apply to hanno-

verimpuls for funding from the “European

Fund for Regional Development.” Funding is

available for investments linked to business

innovations and which create jobs and en-

hance productivity. A total of Euro 5 million

are available in the Hannover Region for

this purpose until 2013.

) EUfunding

) hannoverimpulsAusbildunge.V.

High-tech needs qualified young staff.

hannoverimpuls Ausbildung e.V. handles

the applicant and training management

for small and medium-sized enterprises.

With 41 member companies, the associa-

tion is an established player in the region’s

training sector. 154 additional training

positions have already been created up to

April 2008.

) hannoverimpuls Ausbildunge.V.

Qualified

personnelun-

derpinsgrowth

18 ) hannoverimpuls management

) Partners

Hannover Holding für Wirtschaftsförde-

rung, Marketing und Tourismus GmbH

) Imprint

Publisher: hannoverimpuls GmbH

Press Act accountability: Andreas Heyer

Project management: Markus Berg

Editing: insignis GmbH

Photos: hannoverimpuls, Daniel Möller,

Christian Wyrwa

19

RalfMeyerCEO

AndreasHeyerCEO

41members

and1�4trai-

ningpositions

(asatApril

�008)

hannoverimpulsGmbHVahrenwalder Straße 730165 Hannover

Tel. +49 (0)511 300 333-0Fax +49 (0)511 300 333-99

info@hannoverimpuls.dewww.hannoverimpuls.de

hannoverimpuls is sponsored by Industry sponsor