how do generational differences play into management? multigenerational retail: walgreens co. ...
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How Do Generational Differences Play into Management? Multigenerational Retail: Walgreens Co. Recruitment Strategy 10 Keys for Team Leaders to Manage
By Kunthida Jariyavithayakul Pichamon Adulavidhaya Kosit Wibullaksanakul Thadchawadee Wejrungsikul
Managing People
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How Do GenerationalDifferences Play into Management?
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Generational Characteristics
Generations TraitsFactors
Contributing to Job Satisfaction
Veterans
(1922-1945)
prefer a consistent workplace. a traditional work ethic and loyalty to their employers. follow directions well. Security and clear expectations. formal communication style. keep personal and business lives separate. rules-oriented.
money and feeling needed. want to contribute, lead, and exercise control.
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Generational Characteristics
Generations TraitsFactors
Contributing to Job Satisfaction
Baby Boomers
(1946-1960)
known to manipulate rules to meet goals. service-oriented. sensitive to feedback. optimistic, driven, more free spending, and care what others think. like time to discuss idea.
financial rewards, peer recognition, and prestige. want the job to enhance their egos.
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Generational Characteristics
Generations TraitsFactors
Contributing to Job Satisfaction
Gen-Xers
(1960-1980)
work well with others, but are just as happy working alone. informal, self-reliant, pragmatic, and technologically competent. a better balance between work and home. more casual communication style. more skeptical.
time off; mentoring; skills training; bonuses; meeting goals. want to be recognized from the boss.
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Generational Characteristics
Generations TraitsFactors
Contributing to Job Satisfaction
Gen Y-ers
(1981-2000)
interested and comfortable with new technology. less experienced at handling difficult people. require more supervision. Diversity is a big concern. resilient and tend to work longer hours to meet goals.
time off; mentoring; meeting goals; and reading and learning. want to build their skills for the next job.
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Walgreens Co.
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Walgreens Co.Senior employees
Walgreens views they… - Bring tremendous work and life experience - Be mentors and coaches- Reliable - Customer-focused- Loyal
What they look for… Convenient locations (near the community in which they live)
To attract their interest, Walgreens involves…- American Association of Retired Persons’ (AARP) Featured Employer Program
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Generation Y employeesWalgreens views they… - Add great insight to the company - Keep the company up to date - Eager to learn new skills
What they look for… Experience, Good-humored leadership, Feedback, Appreciation and Opportunity to learn
To attract their interest, Walgreens involves…- Students In Free Enterprise (SIFE)- Distributive Education Clubs of America (DECA)
Walgreens Co.
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Recruitment Strategy
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Recruitment Strategy Traditional recruiting methods
Run newspaper ads Employee agencies Schools and colleges
Customers as employeesHiring their customers REI The Container Store
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Customers as employeesAdvantages: Hiring their customers Convenient Cost-effective High quality candidates
Enthusiastic Knowledge about products and services
Requiring less training Affinity for the corporate culture and valuesCaveat: Best for positions that don’t require specialized
skills or experience.
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Marketing Tactics for Recruiting Bag-stuffers
Inserting a recruitment brochure into customers’ bags with their purchases
The company web site Employers with a retail presence on the Internet
can use the company web site to encourage customers to apply
Any corporate events
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10 Keys for Team Leader to Manage
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10 Keys for Team Leaders to Manage
Purpose Roles Culture Conversation Feedback
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10 Keys for Team Leaders to Manage
Pace Entry and Re-Entry Weaving Participation Flow
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Bibliography Arnold, J. T. (2007). Customers As Employees. HRMagazine
, 52(4). Retrieved May 3, 2007, from Business Source Premier database.
Field, K. (2006). Multigenerational Retail. Chain Store Age, 82(1). Retrieved May 3, 2007, from Business Source Premier database.
http://beginnersguide.com/management/managing-the-people-side-of-the-business/how-do-generational-differences-play-into-management.php
http://www.groupjazz.com/pdf/ten.pdf http://www.youtube.com/watch?v=xIMhigiGB4g
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Thank You