!! how to use e-selling in b2b*• should sales professionals be using social media, ... e-selling...
TRANSCRIPT
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MCG Management Contracting Group www.mcg-experts.com [email protected]
How to use e-Selling in B2B*
* based on eselling® by Sean McPheat Prepared by Dr. Friedrich Loidl
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www.mcg-experts.com [email protected] MCG Management Contracting Group
The Problem?
• Cold calling today requires many unsuccessful calls simply to generate a lead! (73% of decision makers won´t accept cold calls)
• Personal networking becomes more and more time consuming!
• Customers are more educated about our products • Customers are more and more controlling the buying
process! • It´s a buyers market!
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www.mcg-experts.com [email protected] MCG Management Contracting Group
Some burning Questions …
• What role will the Internet play in the future of selling? • How do buyers make there purchasing decisions in
the future? • Should Sales professionals be using social media,
Web 2.0 and all of that Jazz?
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www.mcg-experts.com [email protected] MCG Management Contracting Group
What‘s your unique PERSONAL selling brand?
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www.mcg-experts.com [email protected] MCG Management Contracting Group
What‘s your unique PERSONAL selling brand?
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www.mcg-experts.com [email protected] MCG Management Contracting Group
What‘s your unique PERSONAL selling brand?
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www.mcg-experts.com [email protected] MCG Management Contracting Group
What‘s your unique PERSONAL selling brand?
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www.mcg-experts.com [email protected] MCG Management Contracting Group
What is e-Selling ?
It´s all about using the Internet to position yourself as a trusted advisor so new business leads (prospects) and your existing clients call and email „you“!
That´s the holy grail isn´t it!
Prospects and Clients who contact you are of a greater quality than all others!
e-selling is not a replacement for the traditional forms of prospecting and selling it´s an enhancement
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www.mcg-experts.com [email protected] MCG Management Contracting Group
Find Those Decision Makers! Pipeline & Relationship Management through SOCIAL MEDIA not just Calls & Emails
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www.mcg-experts.com [email protected] MCG Management Contracting Group
Traditional vs. new way
The traditional way The new way
Phone
Visit
Discussion
Decision
Internet Research
Internal Discussion
Decision
Contact Vendor
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www.mcg-experts.com [email protected] MCG Management Contracting Group
Interesting Research
Need Identified
Research
• What? • Why? • Pain • Pleasure
Engage
Approach Suppliers
Sales Response from Companies
• Knowledge • Friends • Colleagues • Experts • Can we do it? • Information • Education
Buyer Research
• Social Network • Google, Yahoo
Top 10 sites
Do you know anyone that… Results
any correlation?
Shortlist made
Research on Shortlist
Social & Business Network
Reviews Website Search Engines
Get ready to be approached by a well prepared buyer!
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www.mcg-experts.com [email protected] MCG Management Contracting Group
• Network with decision makers directly and to forge contacts within organisations who can get you to the decision makers
• Build a personal brand for both online and offline purposes
• Be found when prospects are conducting research on available options – content
• For positioning – to be perceived as an industry experts and to rise above the status of a „sales person“
• To conduct research on industry movements, company news, listen for leads
E-Selling is about using the Internet to…
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iSelling
Personal Branding
Create an Internet Footprint
Enter the Conversation
Positioning the Expert
Understanding your Space iSelling
E-Selling is about using the Internet to…
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www.mcg-experts.com [email protected] MCG Management Contracting Group
How to create your internet footprint …
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www.mcg-experts.com [email protected] MCG Management Contracting Group
How it works with the C-suite
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The Tale of 2 Sales People
Competitor BDM You!
• Network C-Suite Offline • Meeting Finally Set – BDM
turns up on the day • Influencing Mainly continues
through Calls & Emails
• Network C-Suite Online • Add to „Social Media“ Funnel • Positioning & Brand Building
through Content • Search on Name Reveals
„Industry Expert“ • Meeting Finally Set – sends “1
pager“ and also intro video • Influencing continues through
Calls, Emails, Social Media
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www.mcg-experts.com [email protected] MCG Management Contracting Group
The future role of the Sales Person
Trusted Advisor
Solution Provider
Value-added Supplier
Product Vendor