@I-SMOG@

Solutii?

THE DAY HAS 24 HOURS/ INFORMATION IS GROWING

EXPONENTIALY

“Findability precedes usability. In the alphabet and on the Web. You can’t use what you can’t find.” – Ambient Findability by Peter Morville

Informatia pe NET este generatoare de plus valoare daca este…..

DE LA PUNCT DE MAXIM LA PUNCT DE INFLEXIUNE

DINCOLO DE UN ANUMIT VOLUM DE

INFORMATIE CALITATEA DECIZILOR NOASTRE

SCADE

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“A WEALTH OF INFORMATION CREATES A POVERTY OF

ATTENTION“ PETER MORVILLE

SOLUTII

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creative de marketing pentru produsul “informatie” si filtre inteligente de SEARCH construite prin educatie

THEY(CUSTOMER) KNOW WHAT THEY

ARE LOOKING FOR ?LET’S CHANGE THEIR WAY OF THINKING!

OBIECTIVUL PRINCIPAL IN GM

ALTERITATEA-RESURSA PRINCIPALA

NONCONFORMISM

CREATIV

TONUL FACE MUZICA

PASIONAT

Passion will move men beyond themselves, beyond their shortcomings, beyond their failures. – Joseph Campbell, American Mythologist, Writer, and Lecturer -

The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. ~ Steve Jobs

CREDIBILIATE

IMPREDICTIBILITATE

Find opportunities where others are too scared to move

FROM TIME TELERS TO CLOCK BUILDERS BY ?????

TIME TELERS IN CLASSIC MARKETING

CLOCK BUILDERS IN VISIONARY MARKETING

CAPTIVANT

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CAPTAREA ATENTIEI NUMARULUI TOT MAI MARE AL CONSUMATORILOR IN

CAUTAREARECUNOASTERII

Alteritate

Captivant

Nonconformism Creativitat

e

Credibilitate

Pasiune

Impredictibilitate

GUERILA MARKETING

DAR!!!!!!!!!!!!!!!!!!!!!!!

SCOPUL SCUZA MIJLOACELE?

INTR-O LUME IN CARE ORICINE ORICAND PRINTR-UN CLICK POATE RAPASPANDI SI/SAU ACCESA ORICE

INFORMATIE “DACA RESPONSABILITATE NU E NIMIC NU VA MAI FI”

RESPONSABILITATE(DEX)RESPONSABILITÁTE, RESPONSABILITĂȚI, S. F. OBLIGAȚIA

DE A EFECTUA UN LUCRU, DE A RĂSPUNDE, DE A DA SOCOTEALĂ DE CEVA, DE A ACCEPTA ȘI SUPORTA

CONSECINȚELE