2015 11

Amazon 20

Kindle

5000

Part II

6-2

20

Google

Porter

Roberts & Berry 8C

6-1 6-1

1.

2.

3.

4.

5.

6-3

06

07

08

05

--() -- --

-- --

--Roberts & Berry --

-- --

6-1

1. Vision

2. Mission

3. Goal

4. Objective

1.

2.

3.

4.

SWOT 6-2

Part II

6-4

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

1. 2. 3. 4. 5. 6. 7. 8.

/

8C

1.

2.

3.

4.

5.

6.

7.

8.

KSF

()

()

SWOT

6-2 Allan Afuah & Chistopher L. Tucci2003

1.

(1)

(2) -

6-5

06

07

08

05

(3)

2.

(1)

(2)

(3)

(4)

(5)

(6)

(7)

(8)

(9)

(10)

3.

4. SWOT

5.

(1)

(2)

Part II

6-6

1.

2.

Whinston, Stahl & Choi1997 6-3

(Pure dot-com)

(Click-and-mortar)

(Brick-and-mortar)

6-3

6-4

1. emerging or fluid phasevalue chainvalue shop

value network

2. growth phase

3. mature phase

6-7

06

07

08

05

-- --

--

--

--

--

--

--

--

--

--/

-- vs.

-- vs.

-- vs.

6-4

Allan Afuah & Chistopher L. Tucci2003

1.

(1)

(2)

(3)

2.

Part II

6-8

3.

Roberts & Berry1985

capabilities gap Roberts & Berry

1985

Roberts & Berry1985

6-5

6-5 Roberts & Berry Roberts & Berry1985

6-9

06

07

08

05

educational acquisition

6-1

6-1

Roberts, E.B, and C.A. Berry, 1985, Entering New Business : Selecting Strategies for Success, Sloan Management Review, p.8

Part II

6-10

6-2

1. mediating technology

B2BB2CC2CC2BP2P

2. Universality

3. Network Externalities

(1) NN2Metcalfe

(2) NN

4. Distribution Channel

(1) replacement

6-11

06

07

08

05

(2) extension effect

5. Time Moderator

(1) right now

(2) any time

6.

7. Moores Law 18

8. EDI

9. creative destroyer

(1)

(2)

(3)

10.

Part II

6-12

8C

1. contextcontact point

6-6

2. content

3. community

Blog

6-13

06

07

08

05

4. Customization

5. Connection

6. coordination

7. Commerce

B2BB2CC2CC2BP2P

8. communication Cs C

8C 6-2

Part II

6-14

6-2 8C

8C

8C Allan Afuah & Chistopher L. Tucci2003

1. Tacit knowledge

explicit knowledge

2.

6-15

06

07

08

05

6-3

1. macro environment

2. industry environment competitive environment

1. IPO

2.

3.

4.

Porter

1.

2.

3.

Part II

6-16

4.

5.

6. complementors

Porter

Porter

1.

2.

3.

4.

Porter

1.

2.

Co-opetitors

6-29

06

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1.

2.

3.

4. Roberts & Berry

5. 8C 8C

6. 8

7.

http://www.mayuki.com.tw/

Part II

6-30

600 400 2012 11 3

8 9 2011 8 2012 16 100%

2004

Yahoo!

Yahoo! Yahoo!

2009 2010 Yahoo!

2007 5 56

2007

2009 10 600 2010 4 10 SOGO -2011 11 Outlet

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