introduction lewin’s model three stage process in general three stage process in organization ...
TRANSCRIPT
LEWIN’S THREE STEP MODEL OF MANAGING ORGANIZATIONAL CHANGE
CONTENTS
INTRODUCTION
LEWIN’S MODEL
THREE STAGE PROCESS IN GENERAL
THREE STAGE PROCESS IN ORGANIZATION
EXAMPLE OF CONTINENTAL AIRLINES
CONCLUSION
INTRODUCTION
Change is a common thread that runs through all businesses regardless of size, industry and age.
Organizations that handle change well thrive, whilst those that do not may struggle to survive.
The concept of "change management" is a familiar one in most businesses today.
LEWIN’S MODEL
One of the cornerstone models for understanding organizational change was developed by Kurt Lewin back in the 1950s, and still holds true today.
An early model of change developed by Lewin is known as Unfreeze – Change – Refreeze, refers to the three-stage process of change.
THE THREE STAGE PROCESS IN GENERAL
1st stage: Unfreezing 2nd stage: Change 3rd stage : Freezing
THREE STAGE PROCESS WITHIN AN ORGANIZATION
UNFREEZE
To accept the change which is necessary.
Preparing the organization for changes to take place.
To re-examine its core motivation of people within the organization.
CHANGE
To resolve the uncertainty and look forward to do things in a new direction.
Time and communication are the two keys to success for the changes to occur.
The change curve focuses on the specific issues of personal transitions in a changing environment.
REFREEZE
When changes are being implemented and when the people are getting used to the new changes the organization is ready to freeze.
To be keen on incorporating the changes in the everyday business.
To celebrate the success of change.
EXAMPLE
“Go Forward Airline”(Continental Airlines)
CONCLUSION
Kurt Lewin's three step model assumes that organizations tend to revert to there former ways of doing things unless the changes are reinforced.
This model requires a process be in place that supports and maintains the changes which includes employee performance appraisal systems and reward systems to influence those to adhere to the firm's new values.
