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Content

Digital Marketing

Welcome Certificate Batch Timing

Introduction to Digital Marketing Scope of Digital Marketing Course Content Know Your Trainer Why to Choose CIIM Batch Images Contact Details

Co

nten

t

BECOME A GOOGLE

CERTIFIED PROFESSIONAL

One training - 8 Certifications

Weekly Batches Monday to Saturday

Weekend Batches

Saturday Classes

Batches

Online Classes

Intro to Digital Marketing

Do you see those attractive Web banner ads, Video campaigns, Mobile apps, Informative blog posts while surfing the net? All these are nothing, but different forms of Digital Marketing! Now a day’s world is getting digitalized day by day and Digital Marketing is becoming a booming career option for many people. As it has many features like cost effectiveness, building brand, saving time and many more. Basically it is the process of promoting product or brand through electronic media and reach a large number of audience in a very short period of time. The future of digital marketing will be rooted in how marketers and platforms create ways for new and traditional media to play together

Scope of Digital Marketing

India – The land of 1.21 billion population.

Out of 1.21 billion over 200,780,998 are internet users.

India ranked 3 in terms of internet use after china and USA

Every 3rd person of India uses internet and there is growth

of 25% internet users in previous 12 months.

Digital Marketing to create 1.6 lakh jobs in India.

Global Digital Advt. spend to be $ 275 Billion in 2019

Average salary for Digital marketer starts from 2 lakh p.a to

4 lakh p.a.

Course

Content

The Certified Professional course focuses on the

planning, implementation and Measurement of your

Digital Marketing strategy.

There are thirty one modules in the course:

Module 1 Digital Marketing Overview

Module 2 Creating Digital Marketing Strategy and

Planning

Module 3 Website Creation and Planning

Module 4 Wordpress

Module 5 Search Engine Optimization

Basic SEO

Advanced SEO

Real SEO

Module 6 Keyword / Phrase Research and Planning

Research

Aware

Engage

Connect

Module 7 Pay Per Click (PPC)

Adwords PLA Ads Bing Ads Facebook Ads Re- targeting Conversing Google Firebase Adword Express Adword Editor

Module 8 Content Writing Creative writing

Copyright writing

Module 9 Online Display Marketing Module 10 Social Media Optimization Module 11 Social Media Marketing Module 12 E- Commerce Marketing Module 13 App Store (ASO)

Module 14 Online Reputation Management Module 15 Mobile Marketing Module 16 E- Mail Marketing Module 17 Google Analytics Module 18 Tag Manager Overview Module 19 User Experience (UX) Module 20 Conversion Rate Optimization (CRO) Module 21 Brand Building Module 22 Blogging Module 23 Affiliate Marketing Module 24 Freelance Bidder (Home Based) Module 25 Google AdSense

Module 26 Money Making tips Module 27 Search Console Module 28 Growth Hacking - Tips

Module 29 Digital Marketing Automation

Module 30 Certification Preparation Module 31 Interview Preparation

1

Digital M

arketing O

verview

Digital Marketing is an umbrella term used for the promotion of targeted product and services using digital technologies. The objective of digital marketing is targeting audience, enhancing brand image, providing transparency and increasing the sales. Here you will be able to distinguish how it is differ from traditional marketing. You can also use digital marketing for improving your organization marketing and brand building efforts.

Topics Covered Include

ABOUT DIGITAL

MARKETING BENEFITS OF DIGITAL

MARKETING INBOUND MARKETING OUTBOUND MARKETING

SCOPE OF DIGITAL

MARKETING KEY COMPONENTS OF

DIGITAL MARKETING TOOLS

And many more…….

Book a Demo Today by Calling +91 9878 375 376 Or email info @ciim.in

The strategy and planning module will gave a

clear understanding of strategy, planning and

execution relationship.

In this module you will learn how to develop strategic mindset and accept current challenges by apply creative planning. It provides you with the skills to create a formal Digital Marketing plan for your organization. The Strategy and Planning module provides you with the skills to create a formal Digital Marketing plan for your organization.

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Cre

atin

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igita

l Mark

etin

g S

trate

gy a

nd

Pla

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KEY STRATEGY CONCEPTS PLANNING SITUATION ANALYSIS TARGETING AUDIENCE SETTING THE BUDGET

APPROPRIATE TOOLS ACTION PLAN MEASUREMENT HOW IT WORKS LAWS AND GUIDANCE

And many more……..


3

Web

site Creatio

n an

d P

lann

ing

Website planning and creation module will equip you with all the essential knowledge and skills for the developing and maintenance of website for personal or professional use. You will get to learn how building web page with HTML, designing of page layout. You will come to know how to create a website and promote it on search engines Get complete knowledge of website and its benefits to make your business online.


INTRODUCTION TO WEB WORLD

UNDERSTANDING WEBSITES

TYPES OF WEBSITE INTODUCTION TO HTML

STRUCTURE

INTODUCTION TO WEBSITE ARCHITECTURE

TYPES OF WEB SERVERS PLANNING &

CONCEPTUALIZING A WEBSITE And many more…….


Wordpress is an open source content

management system. It is a website creation tool written in PHP. It is free to install, deploy and upgrade. In wordpress you will create a new page or blog post, format text, upload images, upload documents, video files, image galleries, etc. all without the need for additional HTML or FTP software. Here you will learn how wordpress works, how to install plugin and themes in wordpress and many.

4

Wo

rdp

ress Topics Covered Include

KEY WORDPRESS CONCEPTS WORDPRESS LOGIN HOW TO POST ON

WORDPRESS ADDING LINKS IN

WORDPRESS ADDING IMAGES

WORDPRESS CATEGORIES AND TAGS

WORDPRESS PLUGINS HOW INSTALL PLUGINS HOW INSTALL WORDPRESS

THEME AND MANY MORE………


5

Search en

gine O

ptim

ization


KEY SEO CONCEPTS HOW IT WORKS WHAT IS WEBSITE KEYWORD HTML BASIC GOOGLE SANDBOX

BENEFITS OF SEARCH

POSITION LAWS AND GUIDELINES LUXURY LINK BUILDING

STRATEGIES TOOLS

And many more…..

And many more…..

Search Engine Optimization modules examines the various activities which help in improving website position and ranking . Basic SEO involves the concepts of working of SEO. In this you will be know the difference between on page and off page SEO and tools used in SEO. Advanced SEO is another step towards SEO learning. Here you will learn all the concepts relating to SEO. And you will also learn how to implement SEO practices in real.


Keyw

ord

/ Phra

se

Resea

rch

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And p

lannin

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KEY CONCEPTS OF

KEYWORD RESEARCH TYPES OF KEYWORD LONG TAIL KEYWORD BENEFITS OF LONG TAIL

KEYWORD

HOW TO CHOOSE

CONVERSABLE KEYWORD BULK KEYWORD FILTERATION KEYWORD GROUPING

And many more…..

And many more…..

Keyword research is practice used to find preferable keyword research is a practice search engine optimization (SEO) professionals use to find and research actual search terms that people enter into search engines. Search engine optimization professionals research keywords, which they use to achieve better rankings in search engines. Once they find a niche keyword, they expanded on it to find similar keywords. The process is usually aided by keyword suggestion tools.


https://en.wikipedia.org/wiki/Search_engine_optimization

https://en.wikipedia.org/wiki/Search_engine_optimization

https://en.wikipedia.org/wiki/Index_term

7

Co

nten

t Writin

g

Content writing is basically researching the topic and writing the content on it that is easily read and understood by the target audience. Content writing provides many opportunities for the career who have skill and who have ability to write. Creative writing, a form of artistic expression, draws on the imagination to convey meaning through the use of imagery, narrative, and drama. Copyright writing is the process of writing promotional material. They are responsible for text on websites, billboards, catalogs and many.


ESSENTIALS OF WRITING GUIDELINES TO WRITING HOW TO PLAN YOUR

WRITING STRATEGY KEYWORD / PHRASES

CONTENT CONTENT HEADING CONTENT OPTIMIZATION

And many more…..

And many more….. Book a Demo Today by Calling +91 9878 375 376

Or email info @ciim.in

8 Pay per Click is a type of marketing tactic under which advertiser have to pay every time when anyone click on any ads of the advertiser. Here advertiser direct paid traffic towards his website. In this module you will learn the key concepts used in the PPC and how to set and manage budgets for the adwords campaign and In this module you will learn also regarding adwords, pla campaign, Bing ads, Facebook ads, retargeting, conversing, adwordds express, adwords editor and many more.


KEY PPC CONCEPTS RESEARCH TOOLS SEARCH CAMPAIGN

PROCESS KEYWORD SELECTION BUDGETS

TARGETING DISPLAY NETWORKS CAMPAIGN MANAGEMENT CONVERSION TRACKING BIDDING LAWS AND GUIDELINES

And many more…..

And many more…..

Pay P

er Click


9

On

line D

isplay M

arketing

The Online Display Marketing module consisted of the concepts and skills of implementing effective online marketing campaigns. In this module you will learn core concepts of display marketing which involve the managing of ads campaigns and also how to choose the target audience for the campaigns. You will also learn how to use display advertising so you will get best returns on your investment.


KEY ONLINE DISPLAY ADVERTISING CONCEPTS

BENEFITS OF ONLINE DISPLAY ADVERTISING

RUNNING EFFECTIVE ADS AD FORMATS CAMPAIGN PLANNING

CAMPAIGN STEPS TARGET AUDIENCE CAMPAIGN OBJECTIVE CAMPAIGN BUDGET TARGETING OPTIMIZING THE CAMPAIGN

And many more…..


10

Social M

edia O

ptim

ization

Social media optimization (SMO) is the process of increasing the publicity and awareness of a product, brand or event with the help of social networking sites: Facebook, twitter, linkdln, pinterest, tumblr But if you have to make sure that you are sharing on a regular basis so that SMO works for your product or brand promotion. In this module you will learn how to drive traffic from other sources other than search engine. After this module you will also able to work as SMO freelancer and earn money at home by providing smo services.


KEY CONCEPTS OF SMO BENEFITS OF SMO ADVANTAGE OVER ONLINE

MAREKTING SOCIAL MEDIA STRATEGY

NETWORK OPTIMIZATION BRAND MANAGEMNET

STRATEGIES NETWORK PROFILE

CREATION And many more…..

And many more…..


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Social M

edia M

arketing


KEY SOCIAL MEDIA MARKETING CONCEPTS

WHAT IS CONTENT SEEDING

CONTENT OUTREACH FACEBOOK MAREKTING

AND ADVERTISING

LINKDLN MARKETING AND ADVERTISING

YOU TUBE CHANNELS SETTING GOALS SOCIAL MEDIA PLANNING

AND STRATEGIES

And many more…..

The Social Media Marketing is basically involves

gaining traffic from social media sites, as it also

include posting paid ads on social media

network for making a market for product or

service.

In this module you learn the core concepts of

using all the social media network for marketing

or advertising of your product like Facebook,

twitter, linkdln, pinterest, you tube, instagram.

You will be able to select and priorities different goals for your organization


12

E-Co

mm

erce

Ecommerce marketing is the process of driving

sales by raising awareness about an online store's

brand and product offerings. Digital marketing for

ecommerce applies traditional marketing

principles to a multichannel, data-driven

environment.

In this module you will learn benefits of e-

commerce marketing and how to use strategies

and make better use from them.


KEY E-COMMERCE CONCEPTS

HOW TO DO E-COMMERCE MARKETING

GENERATING TRAFFIC ON WEBSITES

BENEFITS

STRATEGIES SEO FOR E-COMMERCE USE OF AFFILIATE PAID MARKETING LANDING PAGE

OPTIMIZATION And many more…..


13

Ap

p Sto

re (ASO

)

The app store course is a type of digital distribution platform for computer software, often in a mobile context. The goal of ASO is to increase the findability of your app within stores, translating to higher download and more users. Apps provide a specific set of functions which, by definition, do not include the running of the computer itself. In this module you will learn how to optimize keywords and track your keywords and also the placement of the keyword


ABOUT APP STORE

OPTIMIZATION KEYWORD OPTIMIZATION TRACKING KEYWORDS USE OF APP ICONS

USE OF KEYWORDS IN APP CONVERSION RATE

OPTIMIZATION KEYWORD PLACEMENT KEYWORD RESEARCH

TOOLS

And many more……


14

On

line R

epu

tation

Man

agemen

t


KEY ONLINE REPUTATION CONCEPTS

ONLINE MONITORING BRAND MONITORING REPUTATION DEFENDING

TECHNIQUES

HOW TO ANALYSIS CLIENT BUSINESS

BUILDING POSITIVE LINKS REPUTATION

MANAGEMENT TOOLS And many more……

Online Reputation Management (ORM) is a technique to build, maintain and enhance the positive appearance or identity of a business or brand. ORM basic function is to minimize the negative content and maximize the positive content. Basically your reputation is not affected by what you post on your website but also by what others post regarding you on your website, blogs in form of reviews and comments.


M

MOBILE APS MOBILE OPTIMISED SMS CONTENT SMS STRATEGY MOBILE DEVICES IMPLEMENTATION MARKETING GOALS



KEY MOBILE MARKETING CONCEPTS

HOW IT WORKS STRATEGIES TYPES OF MOBILE

MARKETING STRATEGIES VARIOUS FORMS OF

MOBILE MARKETING

The Mobile Marketing module provides a structured approach how to use mobile phones and networks to connect with customers. In this module you will learn key aspects how mobile marketing works and why you need a mobile strategies. You will learn how to recognize the opportunity which can be afforded always on mobile marketing for interacting specific audience. This module equips you with all the knowledge and skills in the field of mobile marketing.

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Mo

bile M

arketing


1

16

E-Mail M

arketing

E-mail Marketing consisted of the promotion of the products and services through emails. In this module you will learn the practices of creating effective campaigns for email marketing. You will learn various emails strategies and how to use them in designing your emails so you can easily target your audience. As you can use email marketing at global level and reach at any corner of the world at effective cost.


KEY EMAIL MARKETING CONCEPTS

E-MAIL MAREKTING STRATEGIES

TOP 10 THINGS YOU DO WITH E-MAIL

TRACKING LANDING PAGE CHOOSING YOUR METRICS ANALYSING TEST RESULT SETTING YOUR BUDGET MULTIVARIATE TESTING And many more…..


.


KEY ANALYTICS CONCEPTS

ADVERTISING AND CAMPAIGN

ANALYSIS AND TESTING AUDIENCE

CHARACTERISTICS AUDIENCE BEHAVIOUR

CLASSIC VS UNIVERSAL ANALYTICS

DATA COLLECTION MOBILE APP TRACKING SALES AND CONVERSIONS SITE PERFORMANCE

And many more…..

The Analytics is service offered by Google

which tracks your website traffic. This module

will help you in enhancing your competency

and also gaining an edge on your competitors.

You will also learn how to measure and check your online traffic of your website. As you will also get to know some tricks and tactics which you will use for your prospects and also in increasing your rank.

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Go

ogle A

nalytics


Google Tag Manager is a free tool that combines all of the tracking code tags that you utilize on your website into a single, concise piece of code. This code signals to the Google Tag Manager to fire certain tracking code depending on the tags and rules you define in the interface.

Now, instead of having three or four different sets of tracking code per page, there is just one piece of code that can fire various types of tags depending on the rules you set.

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Go

ogle Tag M

anager


KEY TAG MANAGER CONCEPTS

HOW IT WORKS

STRATEGY PLANNING

HOW TO IMPLEMENT USER MANAGEMENT

GOOGLE ANALYTICS TAGS CROSS DOMIAN TRACKING AUTO EVENT LISTENERS DEBUGGING AND

PUBLISHING



19

Use Exp

erience (U

X)

User experience (UX) is basically the overall experience of a user when he uses any product. It focuses on having a deep understanding of users, what they need, what they value, their abilities, and also their limitations.

For meaningful and valuable user experience information must be: useful, usable, desirable, findable, accessible and credible. As organizations are now releasing how important is customer relations and they know designing a great experience is the best way to build trust and loyalty.


KEY CONCEPTS RELATED TO USER EXPERIENCE

HOW TO MAKE STRATEGIES PLANNING HOW TO IMPROVE USER

EXPERIENCE

FACTORS INFLUENCING USER EXPERIENCE

AND MANY MORE…….


Conversion Rate Optimization (CRO) is the practice of increasing sales and leads you get from a website, without increasing the amount of web visitors. CRO is fundamental to learning what works for your audience and is the key to growing revenue in all aspects of your business.

It help you in getting more right kind of customer to your website.

It provide great ROI to your business.

It help in making your website more focused.

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Co

nversio

n R

ate Op

timizatio

n


KEY CONVERSION OPTIMIZATION CONCEPTS

HOW IT WORKS HOW TO PLAN

CONVERSION CREATING CONVERSION

STRUCTURE

BUILDING MOMENTUM CONVERSION STRATEGIES PRODUCT OAGE

OPTIMIZATION And many more…….


21

Bran

d B

uild

ing

Brand Building is generating awareness and promoting the company using different strategies and tactic or we can say that it is a technique to strengthen the brands using different market techniques. As these techniques are important to create an influence of product among the people. By brand building, brand gets its unique identity and leads in competition.


KEY CONCEPTS BRAND BUILDING

BENEFITS OF BRAND BUILIDING

TOOLS BRANDING STRATEGY

BRANDING ARCHITECTURE BRAND MANAGEMENT KEY TIPS OF BRAND

BUILDING

And many more……


22

Blo

gging

Blogging is the art of creating and maintaining a blog. It become a key asset for big brand websites and creative individuals across the digital world alike, but they’ve undoubtedly become a useful addition to your digital marketing artillery. They are no longer simply on the peripherals of businesses and marketers, and while originally they were just a place for individuals writing about their passions, they have evolved into a unique medium that stands alone on its own merits


INTRODUCTION

HOW TO DECIDE BLOG TOPIC

BUILDING YOUR BLOG BRAND

BLOG PEER REVIEW

BLOGGING AS CONVERSION BLOGGING SOFTWARE LEARN ELEMENTS OF BLOG HOW TO FIND A NICHE FOR

LONG TERM BLOG AND MANY MORE……


23 Affiliate marketing is a type of performance-

based marketing in which a business rewards one or

more affiliates for each visitor or customer brought

by the affiliate's own marketing efforts.

In short it is the process of earning money by

promoting someone else products.

In this module you will learn how the affiliate network work and how you will use this network in your favour. You will also learn how to choose your own suitable affiliate marketing by yourself


KEY AFFILIATE CONCEPTS

BENFITS

HOW AFFILIATE NETWORK WORK

AFFILIATE NETWORK ANALYSIS

SWOT

CPA MARKET FUNDAMENTALS

HOW TO MAKE MONEY CHOOSING A SUITABLE

AFFILIATE HOW IT WORK

And many more…..

Affiliate m

arketing


24 The Freelance Bidding module enables you how to get work from the freelance market. Whether you are a designer, SEO, content writer, developer you will get all kind of work. Freelance bidder course provide you the benefit of getting work at home or you may start your own company. Here you will work at your terms and conditions without any time boundation.


KEY CONCEPTS FREELANCE BIDDING

HOW TO CREATE ACCOUNT MANAGE PROFILE CREATING PORTFOLIO

HOW TO MAKE BIDDING HOW TO ANSWER THE

QUESTION HOW TO FACE INTERVIEW

And may more……

Freelance B

idd

ing


25

Go

ogle A

dSen

se

Google AdSense is a service provided by Google

for advertising placement.

In this module you will learn the core concepts

of Google AdSense, how it works, from where

Google get money and why other people having

less traffic on their sites are earning more than

those who have more traffic.

You will also know regarding the placing of ads on website and which ads will benefit you more To get start earning from AdSense you must have basic understanding of it


ADSENSE CONCEPTS HOW TO SET UP ACCOUNT STRATEGIES DESIGNING A CONTENT

ADVERT ADSENSE FOR SEARCH

ADSENSE OPTIONS TRACKING ADSENSE

PERFORMANCE ADSENSE REPORTS HOW TO PLACE ADS

And many more……

Book Today by Calling +91 9878 375 376 Or email info @ciim.in

26 Digital marketing is basically the concept of increasing sales of product or service through internet. It can lead to increase sale via electronic media or by websites and emails. There are so many specialized areas of Digital Marketing including content marketing, affiliate marketing, adsense, emails marketing and social media. As you can earn money by start promoting products or services through this marketing technique. You can earn money through all these marketing tactics by sitting at your home.

On

line M

on

ey Makin

g


KEY MONEY MAKING TIPS HOW TO USE ADSENSE HOW TO USE AFFILIATE

MARKETING HOW TO USE BLOGGING

HOW TO USE CONTENT

WRITING HOW TO BECOME A

FREELANCE HOW GET MORE PROJECTS

WHILE SITTING AT HOME And many more…….



KEY SEARCH CONSOLE

CONCEPTS HOW IT IS USEFUL BENEFITS OF SEARCH

CONSOLE SET UP SEARCH CONSOLE

WITH SITE

SUBMITTING SITEMAP IMPROVING SITE

PEFORMANCE MONITORING OF

CRAWLING AND INDEXING And many more….

The Search Console is a no-charge web service

by Google for webmasters. It allows webmasters to

check indexing status and optimize visibility of their

websites.

In this module you will learn how it works and how

you will submit sitemap for your site.

After this module you will be able to monitor and managing your site by yourself and made changes according to your needs.

Search C

on

sole

27


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Gro

wth

Hackin

g

Growth Hacker is the process of identifying most effective and efficient ways for the growth of the business. The objective of the growth hacking is to increasing the number of the users for product. Every decision that a growth hacker makes is informed by growth and every attempt, initiative take by growth hacker is always in hope of growing. In this module you will learn the basic of growth hacking, use of A/B testing and avoiding biggest pitfalls.

HOW TO CREATE PLAN FOR

USERS SETTING GOALS AND

MEASUREMENTS CASE STUDY

And many more….


BASIC CONCEPTS OF

GROWTH HACKING ACTIVATION HACKS RETENTION HACKS MULTI CHANNEL HACKING TOOLS


Digital M

arketing A

uto

matio

n

Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier.

It has many benefits like reducing the cost of staff, increasing the revenue, increasing lea size and many. Here you will learn how to better control work through CRM system and also tracking of customer so that you can easily communicate with them

29


KEY CONCEPTS OF

MARKETING AUTOMATION HOW TO BUILD DEMAND

GENERATION HOW TO MAKE STRATEGY IMPLEMENTATION

HOW TO SELECT RIGHT

MARKETING AUTOMATION HOW TO MAKE YOUR

BUSINESS GROW

And many more….


Certificatio

n P

reparatio

n

30 Certification Preparation module will involves guidance which help you in clearing the certification exam:

How to complete exam within given time

How to attempt exam Tips to clear the exam Proper guide to attempt each

question How to prepare for exam Regular classes for exam

preparation Regular updation for changes in

exam pattern.


31

In this module you will learn how to clear your interview which involves: Learn how to tackle interview Understanding Interview Dynamics Getting the Most of your Interview

Preparation How to impress interviewer with

your decent answers Making the Right First, Second or

Third Impression Taking Care of the Interviewer Understanding the Dynamics Around

the Table Dressing for Interview Success Handling Difficult Interview

Questions A full knowledge about organization

Interview

Prep

aration


Know your Trainer


100% Practical Training with Live Projects

0

Reasons for Choosing

CIIM Chandigarh Institute of Internet Marketing

100% Practical

Knowledge

14+ years Training Experience

4250+ Students Trained

Become A Google & Facebook Certified

Unlimited Timings

Live Projects

Free Backup And Doubt Session

100% Job Assured

One to One Session

1 training program and 8 Certifications + jobs assistance

START WITH A DEMO

Book Free Demo Class +91 9878 375 376

For More Information or any Query Please Contact us Contact: +91 9878 375 376, 7347392745 E-mail Id: [email protected] Website: http://www.ciim.in Skype Id: ciimhelpline Address: SCO 54-55, 3rd floor, Sec 34A, Chandigarh, India-160034

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