[ ] itu-tqsdg – dubai methodologies and tools for auditing the quality of service

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[ ] ITU-TQSDG – DUBAI METHODOLOGIES AND TOOLS FOR AUDITING THE QUALITY OF SERVICE

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Page 1: [ ] ITU-TQSDG – DUBAI METHODOLOGIES AND TOOLS FOR AUDITING THE QUALITY OF SERVICE

[ ]

ITU-TQSDG – DUBAI

 METHODOLOGIES AND TOOLS FOR AUDITING THE QUALITY

OF SERVICE

Page 2: [ ] ITU-TQSDG – DUBAI METHODOLOGIES AND TOOLS FOR AUDITING THE QUALITY OF SERVICE

[ ]

2

AGENDA

Technology changes

Testing techniques

Latest testing methodologies

Sharing experience

[ TOOLS AND METHODOLOGIES]

Page 3: [ ] ITU-TQSDG – DUBAI METHODOLOGIES AND TOOLS FOR AUDITING THE QUALITY OF SERVICE

[ TOOLS AND METHODOLOGIES]

Faisal Ghazaleh ITU-T QSDG, Dubai, November 2014

Page 4: [ ] ITU-TQSDG – DUBAI METHODOLOGIES AND TOOLS FOR AUDITING THE QUALITY OF SERVICE

[ TOOLS AND METHODOLOGIES]

Faisal Ghazaleh ITU-T QSDG, Dubai, November 2014

Page 5: [ ] ITU-TQSDG – DUBAI METHODOLOGIES AND TOOLS FOR AUDITING THE QUALITY OF SERVICE

[ TOOLS AND METHODOLOGIES]

Faisal Ghazaleh ITU-T QSDG, Dubai, November 2014

Page 6: [ ] ITU-TQSDG – DUBAI METHODOLOGIES AND TOOLS FOR AUDITING THE QUALITY OF SERVICE

Global Wearable Devices Traffic Impact: 51 Percent of Total Mobile Data Traffic Will Be 4G by 2018Mobile Data Traffic and Offload Traffic, 2018

Data Hungry Application Distribution Global Mobile Data Traffic Forecast by Region

MESSAGE: DATA TRAFFIC EXPLOSION

[ TOOLS AND METHODOLOGIES]

Faisal Ghazaleh ITU-T QSDG, Dubai, November 2014

Page 7: [ ] ITU-TQSDG – DUBAI METHODOLOGIES AND TOOLS FOR AUDITING THE QUALITY OF SERVICE

Coverage/Interference control

Capacity management (capacity optimization/load balancing)

Customer expectations and demands

ANSWER: UNDERSTAND THE IMPACT OF THE NEED TO FOCUS ON CUSTOMERS

Subscribers focus on their perceived experience with offered service (e.g. voice, mobile video, gaming), and operators need to cost efficiently manage and control complex 4G networks while coping with high traffic growthThe wireless operators’ problem at its core:4G ecosystem deployments allow very high data rate apps efficiently delivered to a broad range of devices. This raises subscriber expectations for fixed-line-like service experience (where mobility is not an excuse). This is fundamentally driving the capacity (QoS) crunch inside the network. Therefore: operators face a continuous struggle to maintain high QoE with continual capacity constraints due to spectrum and cost limits. Solution: Customer experience centric network testing and monitoring, and network optimization process automation

Multi RAT

Multi core

IMS**

RCS*/Mobile Cloud

*IP Multimedia Subsystem**Rich Communication SuiteMESSAGE: User satisfaction vs. operators challenges

Faisal Ghazaleh ITU-T QSDG, Dubai, November 2014

Page 8: [ ] ITU-TQSDG – DUBAI METHODOLOGIES AND TOOLS FOR AUDITING THE QUALITY OF SERVICE

[ TOOLS AND METHODOLOGIES]

Advance offerings and complicated networks

Keep the testing

methodology simple

Faisal Ghazaleh ITU-T QSDG, Dubai, November 2014

Page 9: [ ] ITU-TQSDG – DUBAI METHODOLOGIES AND TOOLS FOR AUDITING THE QUALITY OF SERVICE

[ TOOLS AND METHODOLOGIES]

Reproducing the same environment requires to test like a customer using same

application on the same device in the geographical location of the customer.Faisal Ghazaleh ITU-T QSDG, Dubai, November 2014

Page 10: [ ] ITU-TQSDG – DUBAI METHODOLOGIES AND TOOLS FOR AUDITING THE QUALITY OF SERVICE

QoE

KPIs

IEs

Moving closer to the QoECommon component

Automated testing and monitoring

Moving to the cost efficiency Moving to the could

Where the T&M is heading

CAPEX and OPEXMetrics

Licenses

[ TOOLS AND METHODOLOGIES]

Faisal Ghazaleh ITU-T QSDG, Dubai, November 2014

Page 11: [ ] ITU-TQSDG – DUBAI METHODOLOGIES AND TOOLS FOR AUDITING THE QUALITY OF SERVICE

• KQIs/KPIs consistency across the different operators.• Time to publish the results and make available online.• Accuracy of the results.• Frequency of the test and cost of the benchmarking/auditing.• Varity of the offered services like VoLTE, OTT, VoHSPA, and video-audio services

RCS-e.

REGULATOR CHALLENGES

[ TOOLS AND METHODOLOGIES]

Faisal Ghazaleh ITU-T QSDG, Dubai, November 2014

Page 12: [ ] ITU-TQSDG – DUBAI METHODOLOGIES AND TOOLS FOR AUDITING THE QUALITY OF SERVICE

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SHARING EXPERIENCE: UNFIED SOLUTION AND KPIS/QKIS

Page 13: [ ] ITU-TQSDG – DUBAI METHODOLOGIES AND TOOLS FOR AUDITING THE QUALITY OF SERVICE

GLOBAL PRACTICIES BY TELECOM REGULATORS

Command TestLogfile

AUTOMATIC DATA PROCESSING WITH TEMS™ DISCOVERY

ENTERPRISE

FIELD DATA COLLECTION BY TEMS™

AUTOMATIC AND INVESTIGATION

[ TOOLS AND METHODOLOGIES]

PS

TN

Faisal Ghazaleh ITU-T QSDG, Dubai, November 2014

Page 14: [ ] ITU-TQSDG – DUBAI METHODOLOGIES AND TOOLS FOR AUDITING THE QUALITY OF SERVICE

Command TestLogfile

GLOBAL PRACTICIES BY TELECOM REGULATORS

AUTOMATIC DATA PROCESSING WITH TEMS™ DISCOVERY

ENTERPRISE

FIELD DATA COLLECTION BY TEMS™

AUTOMATIC AND INVESTIGATION

[ TOOLS AND METHODOLOGIES]

PS

TN

Faisal Ghazaleh ITU-T QSDG, Dubai, November 2014

Page 15: [ ] ITU-TQSDG – DUBAI METHODOLOGIES AND TOOLS FOR AUDITING THE QUALITY OF SERVICE

ANSWER: TEST THE NETWORKS LIKE A REAL CUSTOMER IS

USING IT: A CUSTOMER CENTRIC TESTING SOLUTION (ODM)

Laptop-based drive test solution

maintains control and coordination

through an On-Device Server

Server resides inside the terminal,

managing the supported services

(VoLTE, IP Logging, Call Control etc)

Repeatable “control scripts” supported

across multiple devices (repeatable

testing)

Enables testing of end user terminal

QoS settings and IP stack

characteristics

Provides framework for future

services to be added easily and

controlled by a single client (e.g. Blixt

implementation)

UE

On-Device Server

Se

rvic

e B

Ca

ll C

on

tro

l

Se

rvic

e A

Vo

LTE

Se

rvic

e M

IP L

og

gin

g

TCP/IP (SIP, RTP, etc)

QoS setting per service

QoS

First to test VoLTE-ViLTE as a user via on-device VoLTE client , test everything

ON Device

MESSAGE: testing philosophy: to be highly Innovative by designing measurement metrics suited to the 4G/5G world: ODM solution

Faisal Ghazaleh ITU-T QSDG, Dubai, November 2014

Page 16: [ ] ITU-TQSDG – DUBAI METHODOLOGIES AND TOOLS FOR AUDITING THE QUALITY OF SERVICE

Use collected device data to benchmark your network performance against competitors.

Benchmark network coverage against competitors to ensure customers receive top-quality service indoor and outdoor.

BENCHMARK LIKE A USER

Quickly see subscriber experience issues using handset score that aggregates dropped and blocked calls, handover failure, downlink/uplink throughput analyses.

Aggregate handset data analytics. Clearly display the best and worst performing handsets using six key metrics.

Faisal Ghazaleh ITU-T QSDG, Dubai, November 2014

Page 17: [ ] ITU-TQSDG – DUBAI METHODOLOGIES AND TOOLS FOR AUDITING THE QUALITY OF SERVICE

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SHARING EXPERIENCE: CUSTOMER AGENTS

Page 18: [ ] ITU-TQSDG – DUBAI METHODOLOGIES AND TOOLS FOR AUDITING THE QUALITY OF SERVICE

• Monitor a targeted group of end users based on the complains like a users in a certain location/with a certain mobile phone.

• Regulators do not have access to the OSS data of the operators.• Interact with the end user right after the event.• Reaching the customer wherever they are across the country.

REGULATOR CHALLENGES

[ TOOLS AND METHODOLOGIES]

Faisal Ghazaleh ITU-T QSDG, Dubai, November 2014

Page 19: [ ] ITU-TQSDG – DUBAI METHODOLOGIES AND TOOLS FOR AUDITING THE QUALITY OF SERVICE

Engineering targeting – visualized through heat-maps

19Faisal Ghazaleh ITU-T QSDG, Dubai, November 2014

GLOBAL PRACTICIES BY TELECOM REGULATORS

Page 20: [ ] ITU-TQSDG – DUBAI METHODOLOGIES AND TOOLS FOR AUDITING THE QUALITY OF SERVICE

20

Indoor / Outdoor

Faisal Ghazaleh ITU-T QSDG, Dubai, November 2014

Page 21: [ ] ITU-TQSDG – DUBAI METHODOLOGIES AND TOOLS FOR AUDITING THE QUALITY OF SERVICE

Single / Multi probe analysis

Test drill down and replay

Cell info on map

21

LIGHT drive testing

Faisal Ghazaleh ITU-T QSDG, Dubai, November 2014

Page 22: [ ] ITU-TQSDG – DUBAI METHODOLOGIES AND TOOLS FOR AUDITING THE QUALITY OF SERVICE

Wide range of service testing in both interactive mode as well as a remote

controlled probe

22

Handset functionality

Faisal Ghazaleh ITU-T QSDG, Dubai, November 2014

Page 23: [ ] ITU-TQSDG – DUBAI METHODOLOGIES AND TOOLS FOR AUDITING THE QUALITY OF SERVICE

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SHARING EXPERIENCE: INNOVATIE NEW KQIS

Page 24: [ ] ITU-TQSDG – DUBAI METHODOLOGIES AND TOOLS FOR AUDITING THE QUALITY OF SERVICE

Throughput values for DL ABM correlate extremely well to FTP

For ABM, DL and UL throughput and delay are obtained simultaneously

BLIXT™ ABM COMPARED TO FTP (DL EXAMPLE)

FTP intrusiveness= 100%ABM intrusiveness* = 5%

95% less resources

LEGEND

Blixt actual PHY (low)

FTP actual PHY (high)

Blixt app layer throughput

FTP app layer throughputBlixt by Ascom © ASCOM 2014 24

Page 25: [ ] ITU-TQSDG – DUBAI METHODOLOGIES AND TOOLS FOR AUDITING THE QUALITY OF SERVICE

25Blixt by Ascom © ASCOM 2014

ABM Accuracy AND LEVEL OF INTRUSIVENESS

Measurements done in a perfect radio environment

Effective zone of ABM

Less suitable

The accuracy displayed in the table on this slide is a comparison of the Blixt™ result as compared to the actual available bendwidth in the network under test. It is not a comparison with FTP!

FTP as a test method is likely to be significantly less accurate than Blixt™ under non-ideal conditions.

Page 26: [ ] ITU-TQSDG – DUBAI METHODOLOGIES AND TOOLS FOR AUDITING THE QUALITY OF SERVICE

• “Is it not better to use FTP since it is a standard application and better

represents the user experience?” Answer: FTP is clearly not an application

commonly used by smartphone users. The objective of testing available

bandwidth is to determine this characteristic of the network, and not how well

FTP performs in the network on a specific device. This is essentially what the

FTP legacy method measures.

• “How do we know the results are accurate?” Answer: Other customers have

tested the technology and found it to be accurate, In reality, FTP is less likely to

give an accurate result as it is more susceptible to be negatively affected by

conditions of the test session not related to the available bandwidth.

• “We are happy with our current test methodology, why would we change?”

Answer: With legacy technologies such as 3G, FTP and similar legacy methods

may be perfectly adequate since the available bandwidth is modest. With LTE

bandwidth approaching or exceeding 100 Mbps, these legacy methods become

at best highly impractical and at worst impossible to use, for a variety of reasons.

Please see “Speedtest vs Blixt™” comparison.

Common Questions Answered

Blixt by Ascom © ASCOM 2014 26

Page 27: [ ] ITU-TQSDG – DUBAI METHODOLOGIES AND TOOLS FOR AUDITING THE QUALITY OF SERVICE

CONCLUSIONS

PLEASE VISIT OUR WEBSITE:

http://

www.ascom.com/nt/en/index-nt/about-us-network-testing/nt-about-us-resources.htm/

White papers: VoLTE, Video Streaming, HetNets, Carrieir Aggregation

and...watch the space: eMBMS testing to come soon

Informa Webinar: Advanced testing with Ascom in LTE networks

Webinars: VoLTE

Dr. Irina Cotanis ITU-T QSDG, Dubai, November 2014

Page 28: [ ] ITU-TQSDG – DUBAI METHODOLOGIES AND TOOLS FOR AUDITING THE QUALITY OF SERVICE

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QUESTIONS ?

Page 29: [ ] ITU-TQSDG – DUBAI METHODOLOGIES AND TOOLS FOR AUDITING THE QUALITY OF SERVICE

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THANK YOU

Dr. Irina Cotanis ITU-T QSDG, Dubai, November 2014

Page 30: [ ] ITU-TQSDG – DUBAI METHODOLOGIES AND TOOLS FOR AUDITING THE QUALITY OF SERVICE

CONCLUSIONSA FULL 24/7 QoE/QOS CYCLE SOLUTION FOR MOBILE NETWORK AND

SERVICES DESIGNED TO MEET CUSTOMERS’ SATISFACTION

Automated data correlation and presentation

Built-in best practices scripted data analytics provide automated root cause analysis

Providing network and customer experience -centric diagnoses for voice (VoLTE, OTT, VoHSPA), and video-audio services (OTT, RCS-e/Joyn)

My competitors’ customers (Benchmark)

My customers, real field agents

My Customer Experience Data

Automated “what,” “why” and engineer- trusted “how” scenarios

Dr. Irina Cotanis ITU-T QSDG, Dubai, November 2014