jacqueline bracetty 11 th grade age 18 mission statement our mission is to provide our customers...
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Latin Dance & Caribbean Rhythms
Jacqueline Bracetty 11th Grade
Age 18
Mission Statement Mission Statement
Our mission is to provide our customers with a wide range of Latin dance lessons that will enable you to learn new dances and improve your health. We provide lessons for beginners as well as experienced members that want to enhance their skills. We welcome everyone to come and feel apart of our community.
Opportunity It’s a perfect opportunity to help stay and get fit or
also just some time for yourself. Lessons provided: Salsa, Merenque, Bachata, Cumbia and African dance.
Business Profile
Type of Business Service Provide exquisite dance lessons that help enhance your
lifestyles and improve physical function
Legal Structure Sole Proprietorship I enjoy being my own boss, taking full responsibility
myself, and doing things my way
4
Qualifications
I’m qualified to run this business because:
Over 15 years of experience, including choreography dance competitions, dance shows
Personal Athletic Trainer Marketing Entrepreneur Class Bilingual
Market AnalysisIndustry Name
Performing Arts
Industry Size $14 billion
Total Population
Hartford County
Target Market Males and females 12 and 55+ who may be interested in Latin dance classes for fun or exercise
Potential Market
I will concentrate on marketing to 1% of my target market the first year
877,312
7,018
701,850
Total Population
Target Market
Potential Market
7
Target Market Segment
Demographics 12 to 55+ males and
females from Hartford County
Geographics Hartford County
Psychographics Enjoys learning dance for
exercise, skill improvement or fun
Buying Patterns Willing to spend money
when it comes to their health and enjoyment
Competitive Advantage
LDCRThe Dance Connection
Vitti’s DanceStudioFactors
Inexpensivee
Quality of Product/Service
Price
Location
Reputation/Brands
Unique Factors/Knowledge
Costly Affordable
Great Good Excellent
Wide variety
dances in one
Dance Lessons
Latin Dance Lessons
Danbury, CT
East Haven CT
Hartford County
Good Good Very Good
Marketing Mix
People Product Place Price Promotion
Males and Females 12 to 55+
• Business cards• Word of mouth • 5% discount for members
Hartford County
Dance Classes Afforable $80 Dollars/month.
Promotional Mix
Advertising Flyers, Business Cards $5.00
Publicity Facebook, Twitter , & Word of mouth $0.00
Personal Selling $4.00
Sales Promotion 5% discount for 3 month members $3.00
Total Monthly Promotional Expense $12.00
Promotional ExpenseMonthlyAmount
Brochures
Cost of Materials/Labor
MaterialsMaterial Description Cost/Total Quantity Cost per Unit
Pre printed T- Shirts women
$ 4.50/ ea $45.00
Total Material Cost per Unit $45.00
Labor
Labor Cost per Hour
Time (in Hours) to Make One Unit
Labor Cost per Unit
$10.00 12 hrs. $120.00
Total Labor Cost per Unit $120.00
COGS (per Unit) $165.00
10 students, 2hrs/wk, 1 month
Economics of One Unit
Selling Price (per Unit) $800.00
COGS (per Unit) $165.00
Other Variable Expenses (Gas) $10.00
Total Variable Expenses (per Unit) $175.00
Contribution Margin (per Unit) $625.00
Description of One Unit of Sale:
10 students, 2hrs/wk, 1 month
Average Monthly Fixed Expenses
Fixed Expense Average Monthly Expense
Insurance ( $1/2 million Liability) $75.00
Salary $50.00
Advertising ( flyers, word of mouth) $12.00
Rent (YMCA) $400.00
Depreciation (Computer, phone etc.) $67.00
Utilities (internet, Telephone etc.) $40.00
Total Average Monthly Fixed Expenses
$644.00
Time-Management PlanSchedule for a Typical Week
Total Hours in a week = 168
New Business
School
Free Time
0 10 20 30 40 50 60 70
50
30
118
Hours
Monthly Sales ProjectionsFirst Year
0123456
Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
Un
its
So
ldTotal Units
Sold
40
Monthly Break-Even Units
In an average month, the company will begin to make a profit after selling units.1
Monthly Fixed Expenses
Contribution Margin per Unit
= Monthly Break-Even Units
Projected Yearly Income StatementFirst Year
Selling Price per Unit $800.00
Number of Units Sold 40
Total Sales $32,000.00
Variable Expenses $400.00
Contribution Margin$31,600.00
Fixed Operating Expenses $7,728.00
Pre-Tax Profit $23,872.00
Taxes @ 15% $3,580.00
Net Profit $20,291.20
Start-Up InvestmentStart-Up Expenditures
Item Where Will I Buy This? Cost
DBA Hartford Study Hall $10.00
Computer & Cell Phone
Already own $0.00
Business Cards (250)
Vistaprint.com $3.99
Stereo System Already own $0.00
Total Start-Up Expenditures$13.99
Cash ReservesEmergency Fund $7.00
Reserve for Fixed Expenses $ 1,932.00
$1,952.99Total Start-Up Investment
ROS & ROIROS: Return on Sales
For My Business:DollarEquivalent =
ROI: Return on Investment
For My Business: DollarEquivalent =
21,29132,000 X 100 = 67%
21,2911,952.99
X 100 =
1,090%
$0.67
$10.90
Financing Strategy
Source Amount Debt Equity Gift
Personal Savings
$1,952.99
Totals$1,952.9
9
$1,952.99 Total Start-Up Investment
Business Responsibility& Philanthropy
Philanthropy 7% of our net profits will be donated to Feed the
Children www.savethechildren.org Business Responsibility
I plan to have business cards, my website up and running, and utilize social networking sites like Face book, Twitter etc.
Business & Personal Goals
Hire 3 experienced dance instructors
Get my website up and running so people can sign up
Graduate from SMSA with Honors
Attend a prestigious college of my choice
Business Personal
Expand Latin Dance & Caribbean Rhythms to other locations around the State by the end of the 5th year
Sh
ort
-Te
rmL
on
g-T
erm
Attend college and become a successful Psychologist
Feel The Rhythm
Thank you for your consideration
Latin Dance & Caribbean Rhythms
Website Under Construction