테마파크 장소신화 세계화의...
TRANSCRIPT
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, Ph. D. [email protected]
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3D
4D VR
- 500 (2001)/ (2002)/KOCCA (2002) (2003)/ (, , 2005)/ VR(2005) . - (2005), (2007), (2005) (2009), (2009), (2011), (2011), (2011), - (Job World) , , , , , - (2008), , ,
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1. OSMU
2.
3.
4.
5. ? ()
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OSMU
!
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1. (Story War)! (Fork Tales)
(1805-1875)
, ,
, , , ,
(1785-1863), (1786-1859)
95%
!
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2. (Killer Contents)
1937 1989
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(1950) -
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2. (Killer Contents) (Character) 1928 11 18( ?)
: (Mortimer Mouse) Mickey - /
Topolino / Raton Miguelito / Mikki Hiiri / Miki Tikus
: 70cm(3 2) : 11.5 kg(23) : , , , , , , : : (1928) / : (1940) : , (1930)
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2D? (327) (21%) (19%) , (18%) 3D? (308) (31%) (21%) (18%)
?(315) (23%) (20%) (12%)
?(337) (25%) (22%) (15%)
?(242) (21%) (13%) /-(13%)
(267) (26%) (19%) (14%)
(2007)
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- Disney - = - FTA 70
:
: Classic : 1950-60 (ex. , , ) Standard : (ex. , , ) 3 : (ex. , , )
! - 1933 ( ) : , , 1000
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(One Source)
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Avatar 1
!!
Casting & Cast
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Character Product
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! Total Marketing
(3D)
Film
Consumer P.
, , ,
Digital Media
IPTV/cable/Mobile
Platform
Theme-park & Resort
( 49.5%)
( 17.8%)
( 32.7%)
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Global Theme-park
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(Theme-park)? (Amusement Park)?
VS
(Theme Park) !
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(theme park)?
. , , , , .( )
: , ,
: (), ,
(, , , )
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()
()
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/
() ()
TV
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Theme Park ?
- - (Cash Cow) -
8000
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12%.
. ? - Walt Disney -
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(Theme Park)
Chain
1. () (1955)
2. () (1971)
3. (1983, 2001)
4. (1992)
5. (2005)
6. ? !
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1 Magic Kingdom 14,044,000
2 13,188,000
3 Disneyland 12,720,000
4 12,174,000
5 Disneyland Paris 10,230,000
6 Universal Studio Japan 8,811,000
7 EPCOT Center 8,620,800
8 8,018,000
9 MGM Studio 7,870,700
10 7,539,000
10
7 .
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: ! !
+ : ( ) + ()
Repeater : Guest
: , .
attention program : attraction event
master plan :
visual intrusion :
central hub :
Railroad : transportation magic
key-word -
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One-Source
Killer-Content
Multi-Use
Theme-Park
Animation ( ,
) Attraction & Fest. Event
Architecture ( ) Animating Architecture
Place & Space ( )
Resort Environment
Cast & Guest ( !)
Character & Perfect Service
(theme park) 4
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. , . . . , . (Imageneering). . ( )
(Concept) - (Magic Kingdom)!
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(fun) (Animation In & Out) (Architecture, Show Service) (Tap the heart) (Reproduction & Innovation)
Imagineering (Imagination + Engineering) Edutainment (Education + Entertainment) Magic (Cast & Guest) Service (Safety, Courtesy, Show, Efficiency) Attraction (Rides or Show)
- ; .
http://virtue4.files.wordpress.com/2009/02/5ba44b6d5804fba657632f4ac875b990_free_walt_disney_screensaver.jpg
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(Story-telling)
(Positive Act On)
(Interactive)
(Architecture)
(Attraction)
(Emotion Fact)
(Central Square)
(Storytelling Architecture)
(Six Sense)
(Fun)
(edutainment)
(Utopia)
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Plan Space Story-telling
Marketing
Service
Show up Cast Service
Brand Marketing
Hotel
Food & Drink
Contents
Character MD
Event-festival
Show-Performance
Robot
Game
Ubiquitous
Future-film
Miniature
Graphic Design
Fashion Design
S/W
Network & Computing
Management System
H/W
Attraction & Theater
Establishment
Space
Interior Design
Animating Architecture
Landscape
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Requirement Analysis Client, Target-user, Market 3 Key-factor Plan-Strategy, Proposal Schedule
Ideation, creative thinking
Basic Ideation, Visual Thinking / object, media, contents, platform, marketing
Environment Analysis Environment / Nature, Scial, Humanity
Object Research Object, Keyword, Keyman, discovery & audience
Bench-marking What(object & product), How(produce & process), Who(user)
Concept Design Value Chain, Concept, Theme, Copy
Master-plan Vision, Goal, Plan, Methodology
Story-telling Set(time & space), Character, Plot(event), Item, Program,
Development Planning human - time - money
Space-telling Zoning, Line of flow, (plane drawing), , , (perspective drawing)
Detail Production Contents, Miniature, Interior, Graphic, Media, Platform, System,
Story-boarding Synopsis, Story-board Direction, Story-board, Details Design
Prototyping Prototype Plan, Prototyping, Feedback
Brand-management Management, Branding, Promotion, Mia(Museum Information Architecture), CMS(Content Management System)
Compilation of the Budget
Resource(Product)-Function(People)-Time(Process) List, man-per-time, Organization, Budget(--)
Book Edit Page Lay-out, Copy, Illustration, Diagram(), 3D Modelling, 2D Graphic, Design, Edit Proposal
Presentation PT Lay-out, PT Scenario, PT Design, PT Rehearsal
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Kingdom of Fantasy
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Setting, Casting 1
(Buffer Zone)
(Positive Act On) : ,
Cast & Guest
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1
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1965
1965
http://upload.wikimedia.org/wikipedia/commons/7/7b/Disneyland_aerial_view_in_1956.jpg
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La Disney-land
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2
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3
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: Walt Disney World
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4
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Architecture( )
- Animated Architecture ( )
- Entertainment Architecture ( )
- Animation Designer ( )
- Storytelling ( )
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(Fturoscope)
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2
/
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( )
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- . .
(Storytelling Architecture) (Emotion Fact) :
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54
,
? , , , , .( )
: , .
=
TDS
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55
: , . = () = ( ) * .
Universal Studio Osaka
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56
Character Join
=
*
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(TDL)
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57
Animating Architecture Story street & building
= ( 3 ) .
1 87 2 85 3 84 - ,
Tokyo Disney Land
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59
Magic Tunnel
; . . : ( ) 2 . , , , VIP . . . . .
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60
() - () !
- 19 . , , .(, ) - ; . . . * . - ; . . - ; .
: 1893 (George Washington Gale Ferris, Jr.)
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Timeless ,
USA( ) - 20 , , , , , . . .( ) ( ) ( ) ( ) , ( ) - . . ; - * - , , , , , - ;
Animation
- (Extra)
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LA Disneyland
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: ()
: (, , ) 33
: ( ) , Killer Desire Point
:
: , ( )
()
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63
Central Square Hub
(Central Square)
, , , (Motion to Motion)
Hub , concept.( )
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3
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, (repeat)
VS
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: , , , 1992
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: N.Y Macys Thanksgiving Day Parade 1924
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: L.A. PASADENA Parade 1890
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: RIO Carnival Parade 1920 /1928
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: 88
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: 200
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(Concept)!
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. (C ) . (Curiosity) (Confidence) (Courage) (Constancy). (Confidence) . . - Walt Disney -
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http://virtue4.files.wordpress.com/2009/02/walt-disney-world.jpg