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Linking Strategies

Justilien GaspardSES Chicago

December 2006

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Feeling…

Confused?

Frustrated?

Lost?

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Roadmap to Success

• Directories• Content Development• Social Media• Press Releases

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Directories

• History

• Importance

• Build a Foundation

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Niche & Vertical Directories

Hidden Treasures

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Niche Directories: ExampleTravel Industry

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Niche Directories : Example

Cost: $19.95 One-time fee

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Directories: Quality Signals

Good• Human edited• Static links• Older the better• High-quality

backlinks

Avoid• No-Follows• Site-wide links• Few pages

indexed

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Directories: Submission Tips

• Read and follow guidelines

• Appear natural

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Content + Research = Links

• Solve users problem– How-to, FAQs,

instructions, research, interviews

• Keyword research

• Research what is attracting links in your industry

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Corporate Blogs, Wikis & Forums

• Content + Links• User involvement

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Promote Content

Be Proactive

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Find Influential Media

• Reporters– Newspapers, television, radio stations and

bloggers

Gebbie Presswww.gebbieinc.com Burrelles Lucewww.burrellesluce.com

Media Directories

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Social Media

• Book marking & tagging sites• Use for promotion and secondary links• Static links from some such as MySpace and YouTube

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Press Releases + Social Media

+

Progressive Public Relations

Press Release

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Get Results!

• Build a Foundation

• Create Useful Content

• Promote It

• Use Media and Social Networks for Promotion

© Justilien.com 2006