紀伊國屋 kinokuniya
TRANSCRIPT
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KinokuniyaVISUAL REBRAND
Angela Diep • Hira Ali • Ashley Aviles
紀伊國屋
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CONTENT1.0
Welcome
BRAND STRATEGY
1.11.2
Personality TraitsBrand Purpose
BRAND IDENTITY ASSETS
2.12.22.32.42.52.62.72.82.9
2.10
BrandmarkCorrect UseIncorrect UseWriting NameSecondary LogosMinimum SizeColor PaletteTypographyBody FontCorrect Use of Typography
BRAND IDENTITY SYSTEM
3.13.23.3
System UseBrand Identity System Summary
2.112.122.132.14
Photo/PatternsPatternsCorrect Use of PatternsBrand Summary Assets
2.0
3.0
WEEK OF KINO CAMPAIGN
4.14.24.34.44.54.64.7
Information BoothWish PapersFestival StreamersOOHStreet BannersPosterMicrosite
4.0
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WELCOME
KINOKUNIYABRAND GUIDELINES
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BRAND STRATEGYKINOKUNIYA® has already established their name globally. There is a way to expand their presence in the world, but it’s important to pinpoint the personality and essence of the brand itself.
KINOKUNIYABRAND GUIDELINES
1.0
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1.1
KINOKUNIYABRAND GUIDELINES
OPEN-MINDED ALL-ENCOMPASSING
AMIABLE
CURIOUSADVENTUROUS(in terms of literature)
Brand personality is a set of traits that set the tone for the brand. This is what allows us to leave a unique impression on our consumers compared to other brands.
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1.2
Cultural Enlightenment
KINOKUNIYABRAND GUIDELINES
Kinokuniya is a brand that expresses knowledge and expands horizons through exposure to culture
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BRAND IDENTITY STRATEGY
KINOKUNIYABRAND GUIDELINES
2.0Our brand identity for KINOKUNIYA® comprise of tools that define the brand and campaign identity and help make us memorable and unique. They include not only the tangible elements you can see, like color and typography, but also what you feel and hear through manner and voice.
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KINOKUNIYABRAND GUIDELINES
Kinokuniya is a global bookstore, known for its cultural quality. The new mark revitalizes the brand by taking notes of the old brand and streamlining it across the word mark.
2.1
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KINOKUNIYABRAND GUIDELINES
KINOKUNIYA can be shown in an array of colors that fit the brand palette. The design can be shown in blues, yellows, and different sizes.
2.2
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Do not skew the brandmark. Do not use a color that’s not in our color palette
Do not stretch the brandmark. Do not condense the brandmark.
Do not create a holding device. Do not add a drop shadow.
KINOKUNIYABRAND GUIDELINES
This page illustrates how not to use our brandmark.It is easy to use our brand mark incorrectly. Please reference this page for any questions or concerns.
2.3
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KINOKUNIYABRAND GUIDELINES
This page illustrates how not to use the word KINOKUNIYA in text.
This sentence demonstrates how KINOKUNIYA® appears in text. The main word-mark should never appear within text writing.
2.4
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When stacked, the brand mark appears as is.BOOKSTORE and different languages can also be placed under the main mark.
KINOKUNIYABRAND GUIDELINES
The KINOKUNIYA brandmark can also appear stacked or with different languages placed underneath to set apart the different Book store locations.
2.5
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.8 inches
KINOKUNIYABRAND GUIDELINES
In order to retain the integrity and beauty of our brandmark while also maintaining legibility, it should never be reproduced at a size smaller than 2.0 inches in width.
2.6
Minimum space is equivalent to the width of the “O” in the brandmark.
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KINOKUNIYABRAND GUIDELINES
We created a color palette that revitalized the Blue that the old brand utilized. By taking inspiration from Japanese culture, and the bookstore, we present these colors.
2.7
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KINO TYPEFACE
KINOKUNIYABRAND GUIDELINES
2.8
We created a typeface specifically for KINOKUNIYA
RobotoABCDEFGHIJabcdefghij1234567890
HEADLINE FONT:
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KINOKUNIYABRAND GUIDELINES
IN-STORE LABELS
Manga & AnimeJapanese LiteratureSec. 130x
HEADLINES:
The new typeface should only be used to call out short words.
2.9
It can be easy for the typography to be distorted, here are some examples of how the special font will be used, as well as how the Body Type will be used:
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2.10
This is an example of the use of Typography in a 3D Structure within the book-store. KINOKUNIYABRAND GUIDELINES
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KINOKUNIYABRAND GUIDELINES
Photography with a blue/yellow color palette will be utilized for any branding material. Alongside photography, stills from Animes and Japanese fiction may be utilized as well.
2.11
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2.12
KINOKUNIYABRAND GUIDELINES
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2.13
KINOKUNIYABRAND GUIDELINES
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2.14
This is an example of the use of patterns and typography in book signage. KINOKUNIYABRAND GUIDELINES
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KINOKUNIYABRAND GUIDELINES
LOGO LOCKUPS MINIMUM SIZE TYPOGRAPHY
COLOR PALETTE PHOTOGRAPHY/ PATTERNS
.8 inches BODY COPY:RobotoABCDEFGHIJabcdefghij
2.15
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BRAND IDENTITY SYSTEM
KINOKUNIYABRAND GUIDELINES
3.0This brand identity system illustrates how the KINOKUNIYA brand can be translated on a variety of media.
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3.1
KINOKUNIYABRAND GUIDELINES
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3.2
KINOKUNIYABRAND GUIDELINES
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3.3
KINOKUNIYABRAND GUIDELINES
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3.4
KINOKUNIYABRAND GUIDELINES
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3.5
KINOKUNIYABRAND GUIDELINES
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3.6
STORE FRONT IN-STORE USE
MEMBERSHIP CARDS POSTERS
KINOKUNIYABRAND GUIDELINES
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WEEK OF KINO CAMPAIGN
KINOKUNIYABRAND GUIDELINES
4.0KINOKUNIYA will host its very first summer festival to celebrate the visual rebranding and 50th Anniversary of opening its doors in the US
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4.1
KINOKUNIYABRAND GUIDELINES
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4.2
KINOKUNIYABRAND GUIDELINES
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4.3
KINOKUNIYABRAND GUIDELINES
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4.4
KINOKUNIYABRAND GUIDELINES
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KINOKUNIYABRAND GUIDELINES
4.5
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KINOKUNIYABRAND GUIDELINES
4.6
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4.7
KINOKUNIYABRAND GUIDELINES
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KINOKUNIYABRAND GUIDELINES
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ありがとうTHANK YOU