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Building an International Healthcare BrandNick Losseff - Medical Director Global Patient Services and Strategic Alliances -Cleveland Clinic London

Cleveland Clinic health system includes:• 18 hospitals• over 210 outpatient

locations• nearly 6,000 beds• Locations in Abu

Dhabi, Canada, and London (2020).

London – opening 2020 /21

CCL Locations

33 Grosvenor PlaceHospital

24 Portland PlaceMain MOB East Location

2nd MOB

Cleveland Clinic London Services

Endocrinology General PracticeGynaecology

RheumatologySkin cancer surgeryUrology/Nephrology

Heart & Vascular Digestive Diseases Orthopaedics Neurosciences

Facilities185-bed, single-bed occupancy rooms with en-suite facilities , eight theatresWorld-class facility with newest equipment and technology

ServicesExecutive HealthDermatologyEar, Nose & Throat

Clinical focus

OphthalmologyPain ManagementRespiratory

Focus on complex medical and surgical patients, supported by 30 ITU beds

51%

85%

86%

90%

94%

Recommended by friends and family

Uses latest technology

Recommended by physician

Accepts healthcare plan

Reputation of facility

Brand Importance to Prospective Patients

Brand reputation

Values

Here are some – kind, expert, collaborative, aspirational

Safety, kindness, teamwork, improving

Caring , inspiring , pioneering

Consultant employment and institute model

24-hour in-house Intensivist coverage

Physician Associates and Advanced Practice Nursing

CCL Value Proposition

International staffing model

Global Leadership and Learning

Patients’ First Culture

“Caregiver”

Global non-profit health system

Transparency of outcomes

Most digital UK hospital

Pharmacy automation

Research & Education

High acuity interventional care

International standardisation

Chief Quality, Safety & Experience Officer

Help our members with strategic decisions

Quality & Safety

Closed-loop pharmacy

system

The most digital UK hospital in the market

with one integrated electronic medical

record

Night & Weekend Staffing

Physician leadership and care model

World-class outcomes with transparency at

the forefront

Professional and educational

development

Innovation

Seamless scheduling to the right provider at the right time

One global integrated EMR system that closes communication gaps and facilitating

continuity

Care path integration and decision support

Automating push notifications for providers and patients

Leveraging data collection that enables transparent outcomes

reporting

• Quality and safety

• Standardisation

• Transparency

Transparency of Outcomes

Physician testimonial

Health Education Campus

Lerner Research Institute

CC London

Research & Education

Marketing

• The most important remains word of mouth following high quality episodes of patient care

- Underpinned by the concept “to do the right thing for your patient every time”

Key Takeaway

“No brand without substance”