« le comporte
TRANSCRIPT
Adventure is in the backpack !
Cooperation project« Le Comporte »
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The idea
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A loaned backpack to wine tourists coming to visit professionals of tourismand wine in our territories (accomodation, tourism offices, country activitiesaccompaniers, winegrowers…)
To discover wine landscape, with all the family.
Lot of surprises in the backpack, for adults and kids !
4 others territories interested in, All LAGs Leader (Local Action Group) LEADER territories: 4 partners in this cooperation.
We have designed it together, and locally producted it!
A cooperation with 4 labelled territories, as winetourism destination, by a french label called« Vignobles et Découvertes »
✓« Languedoc, Cœur d’Hérault » Pays Cœur d’Hérault (Nord Ouest Montpellier – Gignac, Clermont l’Hérault)
✓« La Route des vins de Bordeaux en Entre-deux-mers » Pays Cœur Entre-deux-Mers - Entre-deux-Mers (Sud de Bordeaux)
✓« Minervois, Saint-Chinian, Faugères et Haut-Languedoc » Pays Haut Languedoc vignoble (Ouest de Béziers – Saint-Chinian)
✓« Vignobles de Vidourle Camargue » Pays Vidourle Camargue (Est Montpellier – Lunel / Aigues Mortes)
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A Leader cooperation project, between « Vignobles et Découvertes » destinations
Objectives and issues
COMMON FEATURES
Rural areas near to a large urban agglomeration
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Huge tourist attractions Label Destinations V&D
COMMON MAIN OBJECTIVES
Family targetted by the project Enhancing organic products and environmental approaches
Slow tourism, gentle roaming and enhancing local approach
Objectives and issues
ISSUES
Economic benefits for tourism and wine
professionals from ourterritories
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Increased visibility for ourdestinations, by a
communication plan
Recognition of our innovative capacity in wine tourism
The forwarding clients from a destination to an other
Imagined together, « le COMPORTE »
• The design of the backpack, and what is in it, conceivedduring design thinking workshops with tourist and wineprofesionnals
• Locally and with recycling material to manufacture the backpack : advertising canvas recylcled, and toile Denim (like jeans), manufactured in insertion workshop
• The objects : In it, defined together and tested
• The concept, to share an experience: Each backpack has got a firstname, from a local winemaker , and a traveljournal tell the story of this winemaker
• A complete communication plan
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The backpack and its content
DESIGN AND VALUES
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• Co conception
• Designed with the help of a local designer (from Nîmes)
• Manufactured in an insertion workshop in also local (Montpellier)
• Each backpack is unic
OrganicDenim
Advertising canvas, recylcled
The backpack and its content
DESIGN
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Front
A belt bag for kids
A game of snakeon a plaid
Label and territories
Back
Secret pocket withclothes fromwinemakers, and her/his firstname
Financial supports
The backpack and its content
FOR KIDS, IN THE BELT BAG
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A magnifying glass
A knife with a rounded end
A game « memory » about winelandscape
L’Amusette
A paire of twins
2 ecocups
Couloured pencilsA challenge list to realise
The backpack and its content
FOR THE WHOLE FAMILY, AND ADULTS
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A aromas box
Travel journal its pen
A corscrew and case
Le Comporte
A plaid with a « game of snake », for picnic
2 ecocupsA explanation of the project
With dice
