萬丈 lofty (2012.06.16@ccmhk香港中信)
DESCRIPTION
新媒體工作坊(2/3)@香港中信 New Media Workshop (2/3) @ CCMHKTRANSCRIPT
俞真@ 漁翁撒網.基督教新媒體運動Calvin Yu @ “NetFish” Christian New Media Movement2012.06.16
萬丈Lofty
Thousands of Choices千頭萬緒
Puzzled?如何入手?
A story about exploration探索的故事
異象主導 Vision-driven
異象主導Vision-driven
• 思考過程 Thinking Process
• 起點 Starting point
• 參與 Participation
• 科技為輔 Technology facilitates
持續可行 Sustainable
持續可行Sustainable
• 切實可行 Doable
• 20/80 定律 20/80 Rule
• 簡單易用 Simple
• “Simplicity is the ultimate sophistication.” ~ Da Vinci
• 簡體字的故事 Simplified Chinese Characters
• 經濟實惠 Economical
• 考量總體成本 Total Cost
可大可小 Scalable
可大可小Scalable
• 可按需要擴充規模 Expandable
• 雲端平台 Cloud Computing
• 為將來規劃With the future in mind
• 可重複使用Reusable
事工需要 Operational needs
事工需要Operational needs
• 溝通 Communication
• 多媒體 Multimedia
• 資訊分享 Information sharing
• 同步 Synchronous
• 非同步 Asynchronous
• 知識管理 Knowledge management
啟迪Inspiration
• 紥穩根基Build the fundamentals first
• 定位準確Position precisely
• 探索互動Explore the interaction
• 優化整合Streamline and integrate
Myth #1We have no resources!
迷思⼀一:我們沒有資源!
事實⼀一Fact #1
• 那你更要善用新媒體!That is exactly why you need New Media!
• 可信任的連繫是你的資產Trusted connections are your assets
• 擴散效果Viral effect
• 發掘工作的潛在價值Explore the hidden potentials of your work
提示⼀一有了新媒體平台,你比以往擁有更多的資源!
Tip #1With New Media platforms, you become much more resourceful than you used to be!
Myth #2How to pick the right ones?
迷思二:如何選擇新媒體?
事實二Fact #2
• 新媒體跟機構行之多年的做法在本質上並無分別! New Media is no different from what your organization have been doing for years!
• 你知道服事對象>找他們去!You know the target audience > Go find them!
提示二這是⼀一個策略層面的選擇,而非技術層面的選擇!
Tip #2The choice is a strategic one rather than a technical one!
Action行動
Evaluate評估
Strategy策略
Participate參與
Cultivate培養
協同效應 Synergy
協同效應Synergy
• 分散平台、分散風險Platform diversification and risk diversification
• 網站與新媒體平台Website and New Media Platforms
• 在機構整體策略中為新媒體定位Position of New Media in overall strategy
• 優化程序Streamlining
協同效應Synergy
• 整合 Integration
• 媒體:基督教新媒體講座Media: NewMediaTalk.cc
• 訊息:漁翁撒網@真証傳播Message: netfish@gnci
• 平台:經聞有祢Platform: VersePress
• 事工:漁翁撒網|基督教新媒體運動Ministry: NetFish Christian New Media Movement
What do you think?你點睇?
凡我所行的,都是為福音的緣故,為要與人同得這福音的好處。~哥林多前書9:23
答客問 Q & A