厦门外国语学校 吕妹仔 (may lv)
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厦门外国语学校 吕妹仔 (May Lv). Lesson 4 Unit 10 Module 4 SHE. Advertisements. insecticide. headphone. fruit juice. What do you want besides ice and lemon?. Pepsi Cola. GNC Vitamin pills. Think out of the box!. an impressive visual effect. a creative idea. information - PowerPoint PPT PresentationTRANSCRIPT
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Lesson 4 Unit 10 Module 4 SHELesson 4 Unit 10 Module 4 SHE
厦门外国语学校 吕妹仔 (May Lv)
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insecticide
headphone
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fruit juice
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Pepsi Cola
What do you want
besides ice and lemon?
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GNC Vitamin pills
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Think out of the box!
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a creative
idea
information of
the product
an impressive
visual effect
。。。
attractive advertising
language
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mini camera
remote headphone
Feline floor
cleaners
Specialjewellery for your
ears
information of
the product
Four gadgets
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Products Facts
Remote
Headphones
Mini Camera
1. no bigger than …
2. automatic focus and flash
3. strong material
4. Cost : ₤199.99
1. no wires
2. up to 60 meters away
3. go through ...
4. value at: ₤80.45
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Product Facts
Special Jewellery
for Your Ears
Feline
Floor Cleaners
1. gold
2. used in many
noisy situations
3. a bargain at ₤19.50
1. good quality material
2. easy to wash
3. complete set for only
₤5.99
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Information covered in ads:a _________a _________b _________c _________c _________c _________d__________ f __________m__________n __________...
Less is moreppearance
dvantage
rand
ost
ontact information
ustomers’ experience
esignunction
aterial
ame
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Product Opinions Facts
Remote
Headphones
Mini Camera
•fantastic
•exciting
•excellent
•amazing
•convenient
•reliable
•attractive
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Product Opinions Facts
Special
Jewellery for
Your Ears
Feline
Floor Cleaners
•attractive
•useful
•perfect
•practical
•cheap
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Use emotive adj.s
exciting
refreshing
fantasticperfect
excellent
amazing
fabulous convenient
reliable
attractive
useful
practical
cheap
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Summarize advertising language features.
Make a slogan.
Use emotive adjs.
Give both facts and opinions.
Use simple and concise sentences.
Start with questions and then offer solutions.
Sell the solution
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• 1. Think out of the box
• 2. Less is more
• 3. Sell the solution, not the product
• 4. Let the Visuals do the talking
• 5. Be Entertaining
• 6. Target the potential customers
• 7. Tell the story behind the brand
The golden rules of advertising!
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multifunctional-calculator
Calculatorstaplera pair of scissors tape measure
Four devices in one: a Four devices in one: a calculator, a stapler, a pair of scissors and a tape measure. With professional design, it is practical and easy to handle.
The multifunctional-calculator makes an easier life.
Still annoyed by small toolsscattering around? No more trouble!
Excellent value at RMB ¥ 50.
Take it! And terminate!
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• May Lv
• Manager of
Innovation Corporation
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1113
5
6
742
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Your Advertisement Show:Design advertisements for my company’s new gadgets.
Techniques:• Have an eye-catching/ clear title.• Give both facts and opinions• Use simple sentences• Use emotive adjs.• Start with questions and then offer solutions.• Make a slogan.
Golden rules
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1113
5
6
742
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0.0Quote
“The best advertisement is
a good product.”Alan H. Meyer,
American advertising executive
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0.0A message to take away:
physical charm + inner elegance=real beauty
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Homework
1. Perfect your advertisements and
hand them in to win awards.
2. Read the supplementary material
<<The 10 things good advertising
should do>>.