mobil-ology 2011 (11-003095-01) $des detailed tables prepared by ipsos-reid corporation,...

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Mobil-ology 2011 (11-003095-01) $des Detailed Tables Prepared by Ipsos-Reid Corporation, (CONFIDENTIAL) 139 of 347 Total Smartphone Tablet E-Reader Smartphone ONLY Tablet ONLY E-reader ONLY Smartphone and Tablet ONLY Smartphone and E-reader ONLY Tablet and E- reader ONLY Smartphone, Tablet, and E-reader ONLY A B C D E F G H I J Base: All respondents 897 897 0 0 897 0 0 0 0 0 0 Weighted 1613 1613 -* -* 1613 -** -** -** -** -** -** 1060 1060 0 0 1060 0 0 0 0 0 0 65.7% 65.7% - - 65.7% - - - - - - 84 84 0 0 84 0 0 0 0 0 0 5.2% 5.2% - - 5.2% - - - - - - 444 444 0 0 444 0 0 0 0 0 0 27.5% 27.5% - - 27.5% - - - - - - 25 25 0 0 25 0 0 0 0 0 0 1.6% 1.6% - - 1.6% - - - - - - Summary 1144 1144 0 0 1144 0 0 0 0 0 0 70.9% 70.9% - - 70.9% - - - - - - Apps Table 158 Q53. Have you ever downloaded an App on your ...? Devices Used Yes, and I have used the App Proportions/Means: Columns Tested (5% risk level) - D/E/F/G/H/I/J Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing Yes, but I have not used the App No Don't know Yes (Net)

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Mobil-ology 2011 (11-003095-01) $des Detailed Tables

Prepared by Ipsos-Reid Corporation, (CONFIDENTIAL) 139 of 347

Total Smartphone Tablet E-ReaderSmartphone

ONLY Tablet ONLYE-reader

ONLY

Smartphone and Tablet

ONLY

Smartphone and E-reader

ONLYTablet and E-reader ONLY

Smartphone, Tablet, and

E-reader ONLY

A B C D E F G H I JBase: All respondents 897 897 0 0 897 0 0 0 0 0 0Weighted 1613 1613 -* -* 1613 -** -** -** -** -** -**

1060 1060 0 0 1060 0 0 0 0 0 065.7% 65.7% - - 65.7% - - - - - -

84 84 0 0 84 0 0 0 0 0 05.2% 5.2% - - 5.2% - - - - - -

444 444 0 0 444 0 0 0 0 0 027.5% 27.5% - - 27.5% - - - - - -

25 25 0 0 25 0 0 0 0 0 01.6% 1.6% - - 1.6% - - - - - -

Summary1144 1144 0 0 1144 0 0 0 0 0 0

70.9% 70.9% - - 70.9% - - - - - -

Apps

Table 158 Q53. Have you ever downloaded an App on your ...?

Devices Used

Yes, and I have used the App

Proportions/Means: Columns Tested (5% risk level) - D/E/F/G/H/I/J Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Yes, but I have not used the App

No

Don't know

Yes (Net)

Mobil-ology 2011 (11-003095-01) $des Detailed Tables

Prepared by Ipsos-Reid Corporation, (CONFIDENTIAL) 147 of 347

Total Smartphone Tablet E-ReaderSmartphone

ONLY Tablet ONLYE-reader

ONLY

Smartphone and Tablet

ONLY

Smartphone and E-reader

ONLYTablet and E-reader ONLY

Smartphone, Tablet, and

E-reader ONLY

A B C D E F G H I J

Base: All answering who have downloaded and used an App on their assigned device 547 547 0 0 547 0 0 0 0 0 0Weighted 1060 1060 -* -* 1060 -** -** -** -** -** -**

690 690 0 0 690 0 0 0 0 0 065.0% 65.0% - - 65.0% - - - - - -

674 674 0 0 674 0 0 0 0 0 063.6% 63.6% - - 63.6% - - - - - -

608 608 0 0 608 0 0 0 0 0 057.3% 57.3% - - 57.3% - - - - - -

551 551 0 0 551 0 0 0 0 0 052.0% 52.0% - - 52.0% - - - - - -

451 451 0 0 451 0 0 0 0 0 042.6% 42.6% - - 42.6% - - - - - -

442 442 0 0 442 0 0 0 0 0 041.7% 41.7% - - 41.7% - - - - - -

378 378 0 0 378 0 0 0 0 0 035.6% 35.6% - - 35.6% - - - - - -

373 373 0 0 373 0 0 0 0 0 035.2% 35.2% - - 35.2% - - - - - -

297 297 0 0 297 0 0 0 0 0 028.0% 28.0% - - 28.0% - - - - - -

279 279 0 0 279 0 0 0 0 0 026.3% 26.3% - - 26.3% - - - - - -

257 257 0 0 257 0 0 0 0 0 024.2% 24.2% - - 24.2% - - - - - -

257 257 0 0 257 0 0 0 0 0 024.2% 24.2% - - 24.2% - - - - - -

Apps

Table 166 Q57. What follows are a variety of types of Apps that are available in the market, organized by type (theme or genre). Please select each type of App you currently have on your device today.

Devices Used

Weather

Games

Social Networking

Maps & Navigation

Instant Messaging

Entertainment

Music & Audio

Search engine

Sports

Photo

Productivity (e.g., organization tools, document readers)

Movies

Mobil-ology 2011 (11-003095-01) $des Detailed Tables

Prepared by Ipsos-Reid Corporation, (CONFIDENTIAL) 147 of 347

Total Smartphone Tablet E-ReaderSmartphone

ONLY Tablet ONLYE-reader

ONLY

Smartphone and Tablet

ONLY

Smartphone and E-reader

ONLYTablet and E-reader ONLY

Smartphone, Tablet, and

E-reader ONLY

Apps

Table 166 Q57. What follows are a variety of types of Apps that are available in the market, organized by type (theme or genre). Please select each type of App you currently have on your device today.

Devices Used

244 244 0 0 244 0 0 0 0 0 023.0% 23.0% - - 23.0% - - - - - -

244 244 0 0 244 0 0 0 0 0 023.0% 23.0% - - 23.0% - - - - - -

243 243 0 0 243 0 0 0 0 0 022.9% 22.9% - - 22.9% - - - - - -

223 223 0 0 223 0 0 0 0 0 021.0% 21.0% - - 21.0% - - - - - -

219 219 0 0 219 0 0 0 0 0 020.6% 20.6% - - 20.6% - - - - - -

215 215 0 0 215 0 0 0 0 0 020.3% 20.3% - - 20.3% - - - - - -

202 202 0 0 202 0 0 0 0 0 019.0% 19.0% - - 19.0% - - - - - -

189 189 0 0 189 0 0 0 0 0 017.8% 17.8% - - 17.8% - - - - - -

181 181 0 0 181 0 0 0 0 0 017.1% 17.1% - - 17.1% - - - - - -

179 179 0 0 179 0 0 0 0 0 016.8% 16.8% - - 16.8% - - - - - -

173 173 0 0 173 0 0 0 0 0 016.3% 16.3% - - 16.3% - - - - - -

173 173 0 0 173 0 0 0 0 0 016.3% 16.3% - - 16.3% - - - - - -

170 170 0 0 170 0 0 0 0 0 016.1% 16.1% - - 16.1% - - - - - -

Utilities (password keeper, call blocker, etc.)

Restaurants

Finance

Video

Food / Cooking / Culinary (different from Restaurants)

News - World

News - Local

Books

News - National

Health & Wellness

Newspaper

Location Based/Location Specific

Business

Mobil-ology 2011 (11-003095-01) $des Detailed Tables

Prepared by Ipsos-Reid Corporation, (CONFIDENTIAL) 147 of 347

Total Smartphone Tablet E-ReaderSmartphone

ONLY Tablet ONLYE-reader

ONLY

Smartphone and Tablet

ONLY

Smartphone and E-reader

ONLYTablet and E-reader ONLY

Smartphone, Tablet, and

E-reader ONLY

Apps

Table 166 Q57. What follows are a variety of types of Apps that are available in the market, organized by type (theme or genre). Please select each type of App you currently have on your device today.

Devices Used

143 143 0 0 143 0 0 0 0 0 013.5% 13.5% - - 13.5% - - - - - -

115 115 0 0 115 0 0 0 0 0 010.9% 10.9% - - 10.9% - - - - - -

112 112 0 0 112 0 0 0 0 0 010.5% 10.5% - - 10.5% - - - - - -

110 110 0 0 110 0 0 0 0 0 010.4% 10.4% - - 10.4% - - - - - -

96 96 0 0 96 0 0 0 0 0 09.1% 9.1% - - 9.1% - - - - - -

82 82 0 0 82 0 0 0 0 0 07.8% 7.8% - - 7.8% - - - - - -

81 81 0 0 81 0 0 0 0 0 07.7% 7.7% - - 7.7% - - - - - -

80 80 0 0 80 0 0 0 0 0 07.5% 7.5% - - 7.5% - - - - - -

77 77 0 0 77 0 0 0 0 0 07.2% 7.2% - - 7.2% - - - - - -

67 67 0 0 67 0 0 0 0 0 06.3% 6.3% - - 6.3% - - - - - -

52 52 0 0 52 0 0 0 0 0 04.9% 4.9% - - 4.9% - - - - - -

32 32 0 0 32 0 0 0 0 0 03.0% 3.0% - - 3.0% - - - - - -

21 21 0 0 21 0 0 0 0 0 01.9% 1.9% - - 1.9% - - - - - -

47 47 0 0 47 0 0 0 0 0 0

Travel

Education

Reference & e-Books

Shopping

Alcohol/Beer

Coupons

News - Entertainment

Events (e.g., the Olympics)

Magazine

Child Specific

Fashion & Beauty

Employment / job listings

Themes Travel

Mobil-ology 2011 (11-003095-01) $des Detailed Tables

Prepared by Ipsos-Reid Corporation, (CONFIDENTIAL) 147 of 347

Total Smartphone Tablet E-ReaderSmartphone

ONLY Tablet ONLYE-reader

ONLY

Smartphone and Tablet

ONLY

Smartphone and E-reader

ONLYTablet and E-reader ONLY

Smartphone, Tablet, and

E-reader ONLY

Apps

Table 166 Q57. What follows are a variety of types of Apps that are available in the market, organized by type (theme or genre). Please select each type of App you currently have on your device today.

Devices Used

4.4% 4.4% - - 4.4% - - - - - -

15 15 0 0 15 0 0 0 0 0 01.4% 1.4% - - 1.4% - - - - - -

0 0 0 0 0 0 0 0 0 0 0- - - - - - - - - - -

2 2 0 0 2 0 0 0 0 0 00.2% 0.2% - - 0.2% - - - - - -

Summary341 341 0 0 341 0 0 0 0 0 0

32.1% 32.1% - - 32.1% - - - - - -

Want ads / Classified ads

Other

None

Don't know

News (Net)

Proportions/Means: Columns Tested (5% risk level) - D/E/F/G/H/I/J Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Smartphone Users

Base: All respondents 897Weighted 1613

106065.7%

845.2%

44427.5%

251.6%

Summary1144

70.9%

Table of contents

Apps

Table 166 Q57. What follows are a variety of types of Apps that areavailable in the market, organized by type (theme or genre). Pleaseselect each type of App you currently have on your device today.SHOWING TOP 10

Yes, and I have used the App

p ( ) Overlap formulae used. * small base; ** very small base (under 30)

Yes, but I have not used the App

No

Don't know

Yes (Net)

Smartphone Users

Apple iPhone Blackberry Samsung

A B CBase: All respondents 897 231 471 50Weighted 1613 450 827 83*

1060 423 444 5565.7% 94.1% 53.7% 65.8%

BCDE84 10 45 2

5.2% 2.2% 5.5% 2.9%

444 14 323 2627.5% 3.2% 39.0% 30.7%

AE A25 2 15 0

1.6% 0.5% 1.8% 0.6%

Summary1144 433 489 57

70.9% 96.3% 59.1% 68.7%BCDE

Table of contents

Apps

Table 166 Q57. What follows are a variety of types of Apps that are available in the market, organized by type (theeach type of App you currently have on your device today. SHOWING TOP 10

Smartphone Bra

Yes (Net)

p ( ) p 30) ineligible for sig testing

Yes, and I have used the App

Yes, but I have not used the App

No

Don't know

HTC OtherD E52 9293* 159*

44 9547.4% 59.8%

7 197.7% 11.9%

AB38 42

40.9% 26.2%A A4 3

4.0% 2.2%

51 11455.1% 71.6%

B

eme or genre). Please select

nd

y (

Smartphone Users

Base: All answering who have downloaded and used an App on their assigned device 547Weighted 1060

69065.0%

67463.6%

60857.3%

55152.0%

45142.6%

44241.7%

37835.6%

37335.2%

34132.1%

29728.0%

18917.8%

Apps

Table 166 Q57. What follows are a variety of types of Apps that areavailable in the market, organized by type (theme or genre). Pleaseselect each type of App you currently have on your device today.SHOWING TOP 10

Weather

Games

Social Networking

Maps & Navigation

Instant Messaging

Entertainment

News (Net)

Books

Music & Audio

Search engine

Sports

Smartphone Users

Base: Currently using Games 336Weighted 674

Games92

13.6%

578.4%

263.9%

233.5%

202.9%

202.9%

172.6%

Poker 152.3%

0-

142.0%

00.1%

Camera Plus 0

0-

Apps

Table 166 Q57. What follows are a variety of types of Apps that areavailable in the market, organized by type (theme or genre). Pleaseselect each type of App you currently have on your device today.SHOWING TOP 10

Angry Birds

Sudoku

Solitaire

Brick Breaker

Hangman

Bejewelled

Calorie Counter

Canada

Yahoo!

Tetris

Texas Hold �Em

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

Canadian Business

Canadian Living

Canadian Press

Canadian Tire

Canoe

Castanet

CBC Hockey

CBC

Chatelaine

CIBC

Cineplex

CityTV

Classics

Clip

Clock

CNBC

CNN

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

Compass

Conde Nast

Converter (units/ currency)

Corus

CP24

Craigsphone

CraigsPro

ABC

CTV

Cyberpresse

Data Vault

Desjardins

Dictionary

Discover

Doc2Go

Documents

Doodle Buddy

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

Dora

Drinks Free

Drop Box

eBay

eBooks

eBuddy

Economist

Elle

Entertainment Tonight/ ET

Environment Canada

Epicurious

Epocrates

eReader

ESPN

Esquire

Eurosport

Expedia

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

Facebook

Fashion Fix

Fashion

Fitness

Flickr

Flight Track

Flixster

Food Channel

Food Network

Food Spotting

Forbes

Four Square

FreeBooks

Friendly

Frommers

AccelaStudy

FutureShop

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

Fxchange

Gamin

Gas Buddy

Gazette

Geocaching

Global Video

Global

Globe and Mail

Good Reader

Google Earth

Google Mail

Google Maps

Google News

Google Places

Google Reader

Google Talk

Accuweather

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

GPS

Grocaching

Groupon

H&M

Hairstyle (Lite)

Adobe

Health

Hipsamatic

Hockey Central

Hockey News

Hockey Night in Canada

Home Budget

Huffington Post

iAccounts

iBooks

iCal

iFitness

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

IM+

IMDb

ING Direct

Invoice2Go

iPhone

iPhotos

iPod

iTunes

Jamie Oliver

Japanese Dictionary/ Phrasebook

AIM

Kayak

Keeper

Key Ring

Kijiji

Kindle

Kobo

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

La Presse

LeMonde.fr

Les Affaires

Lespacs

Life

Linkedin

Living Well

Local Weather

Lonely Planet

Lose It

Maclean's

MacLife

Macworld

Air Canada

Air Miles

Maple Leafs

MapQuest

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

Maps

Martha Stewart

Media

Meditator

Medscape

MemoPad

Men's Health

Messages

Messenger (unspecified)

Metro Éclair

Metro Media

Metro

Mint

Mixologist

Mixology

MLB

MobileMe

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

Molecules

Monkey Lunch

Monster

Movies

MSN Messenger

Music (unspecified)

MyFitnessPal

National Geographic

National Post

Netflix

New York Times

News 1130

NFB

NHL

Nike

Notes

Now

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

Office

OfficeHD

Olympics/ Vancouver 2010

Open table

Oprah

Ottawa Citizen

Outlook

Overdrive

PacMan

Pages

Paris Match

Password Keeper

PC Recipe Box

PDF Reader

Pedometer

People

Personal Trainer

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

Photo App

Photo Shop Express

Photo Shop

Picasa

Ping

Places

Plans

Al Jazeera

Plus

Aldiko

Poynt

Province

Pulse

QuickOffice

QuickPull

Radio Canada

RBC

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

RDS

Recipes/ Food/ Cooking (unspecified)

Red Flag Deals

Red Laser

Restaurant

Restaurant Finder

Restaurantica

Resto Montreal

All Recipes

RunKeeper

Safari

SAQ

Save.ca

Scene

Scotiabank

Amazon

Shape

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

Shazam

Shoppers Drug Mart

Shopping Channel

Sirius

Skype

Smrtguard

SMS

American Airlines

Android

SparkPeople

SPG

Sphora

Sport Illustrated

Sportsnet

Stanza

Star Phoenix

Starbucks

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

Starwalk

Stock Track

Stocks

1password

Sympatico

Tablet

Talking Tom

Taska

TD Canada Trust

Telus CFL Mobile

Appareil Photo

Appbox/Appbox Pro

Text Plus

The Score

The Star/ Toronto Star

Thomson Reuters

Tim Hortons

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

Time

TMZ

Tom Tom

Toronto Sun

TouTV

Translator

Travelocity

Trip Advisor

TSN

Tune in

Twitter

U of T

Urban Spoon

UsedVictoria

Utilities

Vancouver Canucks

Vancouver Province

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

Vancouver Sun

Vanity Fair

Vevo

Victoria's Secret

Video

Viigo

WagJag

Weather Channel

Weather Eye

Weather Network

Weather

WeatherBug

WebMD

Wee Giggle

Weight Watchers

WhatsApp

Whole Foods

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

Wikipanion

Wikipedia

Wine Spectator

Winnipeg Free Press

Word

WordWeb

Workopolis

World Cup

Yahoo! Finance

Yahoo! Messenger

Around Me

Yellow Pages

Yelp

Yoga

Yorkdale

YouTube

Zagat

0-

0-

28442.2%

0-

507.4%

Table of contents

Zinio

p ( ) Overlap formulae used. * small base; ** very small base (under 30)

Zoompass

Other

None

Don't know

Mobil-ology 2011 (11-003095-01) $des Detailed Tables

Prepared by Ipsos-Reid Corporation, (CONFIDENTIAL) 231 of 347

Smartphone Users

Base: Currently using Weather 358Weighted 690

Weather273

39.6%

12017.5%

39357%

679.7%

456.5%

304.4%

121.8%

101.4%

Local Weather 71.0%

0-

Weather Network (NET)

Apps

Table 166 Q57. What follows are a variety of types of Apps that are availablein the market, organized by type (theme or genre). Please select each type ofApp you currently have on your device today. SHOWING TOP 10

Weather Network

Weather Eye (Name of Weather Network Product)

Weather

Metro Media

Weather Channel

Accuweather

Calorie Counter

Environment Canada

Mobil-ology 2011 (11-003095-01) $des Detailed Tables

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Smartphone Users

Apps

Table 166 Q57. What follows are a variety of types of Apps that are availablein the market, organized by type (theme or genre). Please select each type ofApp you currently have on your device today. SHOWING TOP 10

60.9%

0-

Camera Plus 0

0-

0-

0-

0-

0-

0-

0-

0-

Canada

Around Me

Metro Éclair

Canadian Business

Canadian Living

Canadian Press

Canadian Tire

Canoe

Castanet

CBC Hockey

Mobil-ology 2011 (11-003095-01) $des Detailed Tables

Prepared by Ipsos-Reid Corporation, (CONFIDENTIAL) 231 of 347

Smartphone Users

Apps

Table 166 Q57. What follows are a variety of types of Apps that are availablein the market, organized by type (theme or genre). Please select each type ofApp you currently have on your device today. SHOWING TOP 10

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

CBC

Chatelaine

CIBC

Cineplex

CityTV

Classics

Clip

Clock

CNBC

CNN

Compass

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Smartphone Users

Apps

Table 166 Q57. What follows are a variety of types of Apps that are availablein the market, organized by type (theme or genre). Please select each type ofApp you currently have on your device today. SHOWING TOP 10

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

Conde Nast

Converter (units/ currency)

Corus

CP24

Craigsphone

CraigsPro

Cribbage

CTV

Cyberpresse

Data Vault

Desjardins

Mobil-ology 2011 (11-003095-01) $des Detailed Tables

Prepared by Ipsos-Reid Corporation, (CONFIDENTIAL) 231 of 347

Smartphone Users

Apps

Table 166 Q57. What follows are a variety of types of Apps that are availablein the market, organized by type (theme or genre). Please select each type ofApp you currently have on your device today. SHOWING TOP 10

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

Dictionary

Discover

Doc2Go

Documents

Doodle Buddy

Dora

Drinks Free

Drop Box

eBay

eBooks

eBuddy

Mobil-ology 2011 (11-003095-01) $des Detailed Tables

Prepared by Ipsos-Reid Corporation, (CONFIDENTIAL) 231 of 347

Smartphone Users

Apps

Table 166 Q57. What follows are a variety of types of Apps that are availablein the market, organized by type (theme or genre). Please select each type ofApp you currently have on your device today. SHOWING TOP 10

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

Economist

Elle

Entertainment Tonight/ ET

2do

Epicurious

Epocrates

eReader

ESPN

Esquire

Eurosport

Expedia

Mobil-ology 2011 (11-003095-01) $des Detailed Tables

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Smartphone Users

Apps

Table 166 Q57. What follows are a variety of types of Apps that are availablein the market, organized by type (theme or genre). Please select each type ofApp you currently have on your device today. SHOWING TOP 10

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

Facebook

Fashion Fix

Fashion

Fitness

Flickr

Flight Track

Flixster

Food Channel

Food Network

Food Spotting

Forbes

Mobil-ology 2011 (11-003095-01) $des Detailed Tables

Prepared by Ipsos-Reid Corporation, (CONFIDENTIAL) 231 of 347

Smartphone Users

Apps

Table 166 Q57. What follows are a variety of types of Apps that are availablein the market, organized by type (theme or genre). Please select each type ofApp you currently have on your device today. SHOWING TOP 10

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

Four Square

FreeBooks

Friendly

Frommers

Fruit Ninja

FutureShop

Fxchange

Gamin

Gas Buddy

Gazette

Geocaching

Mobil-ology 2011 (11-003095-01) $des Detailed Tables

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Smartphone Users

Apps

Table 166 Q57. What follows are a variety of types of Apps that are availablein the market, organized by type (theme or genre). Please select each type ofApp you currently have on your device today. SHOWING TOP 10

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

Global Video

Global

Globe and Mail

Good Reader

Google Earth

Google Mail

Google Maps

Google News

Google Places

Google Reader

Google Talk

Mobil-ology 2011 (11-003095-01) $des Detailed Tables

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Smartphone Users

Apps

Table 166 Q57. What follows are a variety of types of Apps that are availablein the market, organized by type (theme or genre). Please select each type ofApp you currently have on your device today. SHOWING TOP 10

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

680 News

GPS

Grocaching

Groupon

H&M

Hairstyle (Lite)

Hangman

Health

Hipsamatic

Hockey Central

Hockey News

Mobil-ology 2011 (11-003095-01) $des Detailed Tables

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Smartphone Users

Apps

Table 166 Q57. What follows are a variety of types of Apps that are availablein the market, organized by type (theme or genre). Please select each type ofApp you currently have on your device today. SHOWING TOP 10

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

Hockey Night in Canada

Home Budget

Huffington Post

iAccounts

iBooks

iCal

iFitness

IM+

IMDb

ING Direct

Invoice2Go

Mobil-ology 2011 (11-003095-01) $des Detailed Tables

Prepared by Ipsos-Reid Corporation, (CONFIDENTIAL) 231 of 347

Smartphone Users

Apps

Table 166 Q57. What follows are a variety of types of Apps that are availablein the market, organized by type (theme or genre). Please select each type ofApp you currently have on your device today. SHOWING TOP 10

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

iPhone

iPhotos

iPod

iTunes

Jamie Oliver

Japanese Dictionary/ Phrasebook

Ka-Glom

Kayak

Keeper

Key Ring

Kijiji

Mobil-ology 2011 (11-003095-01) $des Detailed Tables

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Smartphone Users

Apps

Table 166 Q57. What follows are a variety of types of Apps that are availablein the market, organized by type (theme or genre). Please select each type ofApp you currently have on your device today. SHOWING TOP 10

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

Kindle

Kobo

La Presse

LeMonde.fr

Les Affaires

Lespacs

Life

Linkedin

Living Well

ABC

Lonely Planet

Mobil-ology 2011 (11-003095-01) $des Detailed Tables

Prepared by Ipsos-Reid Corporation, (CONFIDENTIAL) 231 of 347

Smartphone Users

Apps

Table 166 Q57. What follows are a variety of types of Apps that are availablein the market, organized by type (theme or genre). Please select each type ofApp you currently have on your device today. SHOWING TOP 10

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

Lose It

Maclean's

MacLife

Macworld

Mahjong

Many/ various apps

Maple Leafs

MapQuest

Maps

Martha Stewart

AccelaStudy

Mobil-ology 2011 (11-003095-01) $des Detailed Tables

Prepared by Ipsos-Reid Corporation, (CONFIDENTIAL) 231 of 347

Smartphone Users

Apps

Table 166 Q57. What follows are a variety of types of Apps that are availablein the market, organized by type (theme or genre). Please select each type ofApp you currently have on your device today. SHOWING TOP 10

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

Meditator

Medscape

MemoPad

Men's Health

Messages

Messenger (unspecified)

1password

Adobe

Metro

Mint

Mixologist

Mobil-ology 2011 (11-003095-01) $des Detailed Tables

Prepared by Ipsos-Reid Corporation, (CONFIDENTIAL) 231 of 347

Smartphone Users

Apps

Table 166 Q57. What follows are a variety of types of Apps that are availablein the market, organized by type (theme or genre). Please select each type ofApp you currently have on your device today. SHOWING TOP 10

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

Mixology

MLB

MobileMe

Molecules

Monkey Lunch

Monster

Movies

AIM

Music (unspecified)

MyFitnessPal

National Geographic

Mobil-ology 2011 (11-003095-01) $des Detailed Tables

Prepared by Ipsos-Reid Corporation, (CONFIDENTIAL) 231 of 347

Smartphone Users

Apps

Table 166 Q57. What follows are a variety of types of Apps that are availablein the market, organized by type (theme or genre). Please select each type ofApp you currently have on your device today. SHOWING TOP 10

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

National Post

Netflix

New York Times

News 1130

NFB

NHL

Nike

Notes

Now

Office

OfficeHD

Mobil-ology 2011 (11-003095-01) $des Detailed Tables

Prepared by Ipsos-Reid Corporation, (CONFIDENTIAL) 231 of 347

Smartphone Users

Apps

Table 166 Q57. What follows are a variety of types of Apps that are availablein the market, organized by type (theme or genre). Please select each type ofApp you currently have on your device today. SHOWING TOP 10

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

Olympics/ Vancouver 2010

Open table

Oprah

Ottawa Citizen

Outlook

Overdrive

PacMan

Pages

Paris Match

Password Keeper

PC Recipe Box

Mobil-ology 2011 (11-003095-01) $des Detailed Tables

Prepared by Ipsos-Reid Corporation, (CONFIDENTIAL) 231 of 347

Smartphone Users

Apps

Table 166 Q57. What follows are a variety of types of Apps that are availablein the market, organized by type (theme or genre). Please select each type ofApp you currently have on your device today. SHOWING TOP 10

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

PDF Reader

Pedometer

People

Personal Trainer

Photo App

Photo Shop Express

Photo Shop

Picasa

Ping

Places

Plans

Mobil-ology 2011 (11-003095-01) $des Detailed Tables

Prepared by Ipsos-Reid Corporation, (CONFIDENTIAL) 231 of 347

Smartphone Users

Apps

Table 166 Q57. What follows are a variety of types of Apps that are availablein the market, organized by type (theme or genre). Please select each type ofApp you currently have on your device today. SHOWING TOP 10

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

Plant vs Zombie

Plus

Poker

Poynt

Province

Pulse

QuickOffice

QuickPull

Air Canada

RBC

RDS

Mobil-ology 2011 (11-003095-01) $des Detailed Tables

Prepared by Ipsos-Reid Corporation, (CONFIDENTIAL) 231 of 347

Smartphone Users

Apps

Table 166 Q57. What follows are a variety of types of Apps that are availablein the market, organized by type (theme or genre). Please select each type ofApp you currently have on your device today. SHOWING TOP 10

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

Recipes/ Food/ Cooking (unspecified)

Red Flag Deals

Red Laser

Restaurant

Restaurant Finder

Restaurantica

Resto Montreal

Rogers (MyAccount)

RunKeeper

Air Miles

SAQ

Mobil-ology 2011 (11-003095-01) $des Detailed Tables

Prepared by Ipsos-Reid Corporation, (CONFIDENTIAL) 231 of 347

Smartphone Users

Apps

Table 166 Q57. What follows are a variety of types of Apps that are availablein the market, organized by type (theme or genre). Please select each type ofApp you currently have on your device today. SHOWING TOP 10

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

Save.ca

Scene

Scotiabank

Scrabble

Shape

Shazam

Shoppers Drug Mart

Shopping Channel

Sirius

Skype

Smrtguard

Mobil-ology 2011 (11-003095-01) $des Detailed Tables

Prepared by Ipsos-Reid Corporation, (CONFIDENTIAL) 231 of 347

Smartphone Users

Apps

Table 166 Q57. What follows are a variety of types of Apps that are availablein the market, organized by type (theme or genre). Please select each type ofApp you currently have on your device today. SHOWING TOP 10

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

SMS

Sol Free

Solitaire

SparkPeople

SPG

Sphora

Sport Illustrated

Sportsnet

Stanza

Star Phoenix

Starbucks

Mobil-ology 2011 (11-003095-01) $des Detailed Tables

Prepared by Ipsos-Reid Corporation, (CONFIDENTIAL) 231 of 347

Smartphone Users

Apps

Table 166 Q57. What follows are a variety of types of Apps that are availablein the market, organized by type (theme or genre). Please select each type ofApp you currently have on your device today. SHOWING TOP 10

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

Starwalk

Stock Track

Stocks

Sudoku

Sympatico

Tablet

Talking Tom

Taska

TD Canada Trust

Telus CFL Mobile

Tetris

Mobil-ology 2011 (11-003095-01) $des Detailed Tables

Prepared by Ipsos-Reid Corporation, (CONFIDENTIAL) 231 of 347

Smartphone Users

Apps

Table 166 Q57. What follows are a variety of types of Apps that are availablein the market, organized by type (theme or genre). Please select each type ofApp you currently have on your device today. SHOWING TOP 10

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

Texas Hold �Em

Text Plus

The Score

The Star/ Toronto Star

Thomson Reuters

Tim Hortons

Time

TMZ

Tom Tom

Toronto Sun

TouTV

Mobil-ology 2011 (11-003095-01) $des Detailed Tables

Prepared by Ipsos-Reid Corporation, (CONFIDENTIAL) 231 of 347

Smartphone Users

Apps

Table 166 Q57. What follows are a variety of types of Apps that are availablein the market, organized by type (theme or genre). Please select each type ofApp you currently have on your device today. SHOWING TOP 10

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

Translator

Travelocity

Trip Advisor

TSN

Tune in

Twitter

U of T

Urban Spoon

UsedVictoria

Utilities

Vancouver Canucks

Mobil-ology 2011 (11-003095-01) $des Detailed Tables

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Smartphone Users

Apps

Table 166 Q57. What follows are a variety of types of Apps that are availablein the market, organized by type (theme or genre). Please select each type ofApp you currently have on your device today. SHOWING TOP 10

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

Vancouver Province

Vancouver Sun

Vanity Fair

Vevo

Victoria's Secret

Video

Al Jazeera

WagJag

Aldiko

All Recipes

Amazon

Mobil-ology 2011 (11-003095-01) $des Detailed Tables

Prepared by Ipsos-Reid Corporation, (CONFIDENTIAL) 231 of 347

Smartphone Users

Apps

Table 166 Q57. What follows are a variety of types of Apps that are availablein the market, organized by type (theme or genre). Please select each type ofApp you currently have on your device today. SHOWING TOP 10

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

American Airlines

Android

WebMD

Wee Giggle

Weight Watchers

WhatsApp

Whole Foods

Wikipanion

Wikipedia

Wine Spectator

Winnipeg Free Press

Mobil-ology 2011 (11-003095-01) $des Detailed Tables

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Smartphone Users

Apps

Table 166 Q57. What follows are a variety of types of Apps that are availablein the market, organized by type (theme or genre). Please select each type ofApp you currently have on your device today. SHOWING TOP 10

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

0-

Word

WordWeb

Workopolis

World Cup

Yahoo! Finance

Yahoo! Messenger

Angry Birds

Yellow Pages

Yelp

Yoga

Yorkdale

Mobil-ology 2011 (11-003095-01) $des Detailed Tables

Prepared by Ipsos-Reid Corporation, (CONFIDENTIAL) 231 of 347

Smartphone Users

Apps

Table 166 Q57. What follows are a variety of types of Apps that are availablein the market, organized by type (theme or genre). Please select each type ofApp you currently have on your device today. SHOWING TOP 10

0-

0-

0-

0-

334.7%

20.3%

649.2%

YouTube

Zagat

Zinio

p ( ) p formulae used. * small base; ** very small base (under 30) ineligible for sig

Zoompass

Other

None

Don't know