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More Offices Offer Workers Alcohol

BA 516July 1, 2013

Alex Jamieson

“The Keg is Becoming the New Water Cooler”

Some companies have begun to stock full bars and beer fridges

Why? To keep employees on

the job longer Stay at the office vs.

going to a bar

http://on.wsj.com/11NEBbU

The Upside

Employees connect and socialize across divisions

Incentive to stay in the office longer "You don’t need to go off and spend eight bucks on

premium beer; you can enjoy it for free on company grounds."

Recruitment Tool Dropbox – “Whiskey Fridays”

The Downside

Driving under the influence

Assault

Sexual harassment

Can be exclusionary

Company liability

Interesting Points

Most popular in urban settings where employees tend to be “young, male, and unattached.”

Dr. Rothbard – increases bonding amongst like employees, but tends to make those who are dissimilar uncomfortable

Mitigation Efforts

Kegbot Individual user accounts Takes a picture of keg

tapper

Arnold Worldwide (advertising agency in Boston) 3 to 5 drink credits per

month

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Cheers!

http://online.wsj.com/article/SB10001424127887323998604578567883910899540.html?mod=WSJ_0_0_WP_2722_RIGHTTopCarousel_1