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Page 1: # NotJustAShamelessBlowingMyOwnTrumpetAwardBoastmrkto.b2bmarketing.net/rs/085-VAB-435/images... · # NotJustAShamelessBlowingMyOwnTrumpetAwardBoast - ... Mastering the 6 ... Share
Page 2: # NotJustAShamelessBlowingMyOwnTrumpetAwardBoastmrkto.b2bmarketing.net/rs/085-VAB-435/images... · # NotJustAShamelessBlowingMyOwnTrumpetAwardBoast - ... Mastering the 6 ... Share

# NotJustAShamelessBlow ingMyOwnTrumpetAwardBoast

Best Market ing

Campaign 20 15 & 20 16

(The Lawyer)

Best Use of Live Event

Market ing 20 15

(B2B Market ing)

Professional Services

Social Media Campaign

of the Year 20 13

(SocialBuzz)

Most Innovat ive Event

of the Year 20 16

(UK Event Awards)

Outstanding Team

of the Year 20 15

(Market ing Magazine)

Design St rategy

of the Year 20 15

(DRUM Market ing)

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www.blplaw.com Page 3 © Berwin Leighton Paisner

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Page 6: # NotJustAShamelessBlowingMyOwnTrumpetAwardBoastmrkto.b2bmarketing.net/rs/085-VAB-435/images... · # NotJustAShamelessBlowingMyOwnTrumpetAwardBoast - ... Mastering the 6 ... Share
Page 7: # NotJustAShamelessBlowingMyOwnTrumpetAwardBoastmrkto.b2bmarketing.net/rs/085-VAB-435/images... · # NotJustAShamelessBlowingMyOwnTrumpetAwardBoast - ... Mastering the 6 ... Share
Page 8: # NotJustAShamelessBlowingMyOwnTrumpetAwardBoastmrkto.b2bmarketing.net/rs/085-VAB-435/images... · # NotJustAShamelessBlowingMyOwnTrumpetAwardBoast - ... Mastering the 6 ... Share

Credit: Dave Trott

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Page 12: # NotJustAShamelessBlowingMyOwnTrumpetAwardBoastmrkto.b2bmarketing.net/rs/085-VAB-435/images... · # NotJustAShamelessBlowingMyOwnTrumpetAwardBoast - ... Mastering the 6 ... Share
Page 13: # NotJustAShamelessBlowingMyOwnTrumpetAwardBoastmrkto.b2bmarketing.net/rs/085-VAB-435/images... · # NotJustAShamelessBlowingMyOwnTrumpetAwardBoast - ... Mastering the 6 ... Share

B2C

Page 14: # NotJustAShamelessBlowingMyOwnTrumpetAwardBoastmrkto.b2bmarketing.net/rs/085-VAB-435/images... · # NotJustAShamelessBlowingMyOwnTrumpetAwardBoast - ... Mastering the 6 ... Share

B2C

Page 16: # NotJustAShamelessBlowingMyOwnTrumpetAwardBoastmrkto.b2bmarketing.net/rs/085-VAB-435/images... · # NotJustAShamelessBlowingMyOwnTrumpetAwardBoast - ... Mastering the 6 ... Share
Page 18: # NotJustAShamelessBlowingMyOwnTrumpetAwardBoastmrkto.b2bmarketing.net/rs/085-VAB-435/images... · # NotJustAShamelessBlowingMyOwnTrumpetAwardBoast - ... Mastering the 6 ... Share
Page 22: # NotJustAShamelessBlowingMyOwnTrumpetAwardBoastmrkto.b2bmarketing.net/rs/085-VAB-435/images... · # NotJustAShamelessBlowingMyOwnTrumpetAwardBoast - ... Mastering the 6 ... Share

• Castrol – our product doesn’t harm the environment

www.blplaw.com Page 22 © Berwin Leighton Paisner

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SO WHAT ONE THING UNITES ALL OF THOSE EXAMPLES?

WHAT ONE WORD INSPIRES ALL OF MY CREATIVE THINKING?

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DRAMATISE

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A COUPLE OF TOOLS AND THINGS TO THINK ABOUT…

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