# notjustashamelessblowingmyowntrumpetawardboastmrkto.b2bmarketing.net/rs/085-vab-435/images... ·...
TRANSCRIPT
# NotJustAShamelessBlow ingMyOwnTrumpetAwardBoast
Best Market ing
Campaign 20 15 & 20 16
(The Lawyer)
Best Use of Live Event
Market ing 20 15
(B2B Market ing)
Professional Services
Social Media Campaign
of the Year 20 13
(SocialBuzz)
Most Innovat ive Event
of the Year 20 16
(UK Event Awards)
Outstanding Team
of the Year 20 15
(Market ing Magazine)
Design St rategy
of the Year 20 15
(DRUM Market ing)
www.blplaw.com Page 3 © Berwin Leighton Paisner
Credit: Dave Trott
B2C
B2C
• Castrol – our product doesn’t harm the environment
www.blplaw.com Page 22 © Berwin Leighton Paisner
SO WHAT ONE THING UNITES ALL OF THOSE EXAMPLES?
WHAT ONE WORD INSPIRES ALL OF MY CREATIVE THINKING?
DRAMATISE
A COUPLE OF TOOLS AND THINGS TO THINK ABOUT…