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u Public Interest Registry .ORG | .NGO | .ONG Empowering NGOs worldwide with .NGO and digital services Thuy LeDinh @thuyledinh | @PIRegistry | pir.org

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Page 1: Public Interest Registry.ORG |.NGO |.ONG Empowering NGOs worldwide with.NGO and digital services Thuy LeDinh @thuyledinh | @PIRegistry | pir.org

u Public Interest Registry .ORG | .NGO | .ONG

Empowering NGOs worldwide with .NGO and digital services

Thuy LeDinh@thuyledinh | @PIRegistry | pir.org

Page 2: Public Interest Registry.ORG |.NGO |.ONG Empowering NGOs worldwide with.NGO and digital services Thuy LeDinh @thuyledinh | @PIRegistry | pir.org

u Public Interest Registry .ORG | .NGO | .ONG

What are we talking about?

Page 3: Public Interest Registry.ORG |.NGO |.ONG Empowering NGOs worldwide with.NGO and digital services Thuy LeDinh @thuyledinh | @PIRegistry | pir.org

u Public Interest Registry .ORG | .NGO | .ONG

27 years ago…

.com

.net

.org

.gov

.edu

.mil

Page 4: Public Interest Registry.ORG |.NGO |.ONG Empowering NGOs worldwide with.NGO and digital services Thuy LeDinh @thuyledinh | @PIRegistry | pir.org

u Public Interest Registry .ORG | .NGO | .ONG

Today

.asia

.biz

.info

.jobs

.name

.pro

.tel

.xxx

.uk

.ar

.fr

.cn

.kr

.hk

.my

.vn

250+ Million Domain Names Registered

Over 2.4 Billion Internet Users

Page 5: Public Interest Registry.ORG |.NGO |.ONG Empowering NGOs worldwide with.NGO and digital services Thuy LeDinh @thuyledinh | @PIRegistry | pir.org

u Public Interest Registry .ORG | .NGO | .ONG

Over the next 12 months, the Internet naming structure will change dramatically.

1,400+

Page 6: Public Interest Registry.ORG |.NGO |.ONG Empowering NGOs worldwide with.NGO and digital services Thuy LeDinh @thuyledinh | @PIRegistry | pir.org

u Public Interest Registry .ORG | .NGO | .ONG

Public Interest Registry:

We are a not-for-profit organization. For the millions of people we serve, we are forever committed to providing online platforms where everyone always has a voice and no one is ever hindered, restricted or censored.

Active member of the non-profit community:› Regularly meet with global organizations and foundations to educate about

PIR initiatives› Conduct focus groups marketing research to identify online needs on non-

profits› Has obtained support from over 750 organizations for proposal to manage

the .NGO TLD

Page 7: Public Interest Registry.ORG |.NGO |.ONG Empowering NGOs worldwide with.NGO and digital services Thuy LeDinh @thuyledinh | @PIRegistry | pir.org

u Public Interest Registry .ORG | .NGO | .ONG

Global stewardship of Internet extensions for global NP sector:

.ORGA place for any organization,

large or small

10+ million domains

Today

.सं�गठन

.орг

.机构

.组织机构

IDNsA place for organizations to connect with non-English

speakers

2013

.NGO/.ONGA robust community

restricted to validated NGOs

2014

Page 8: Public Interest Registry.ORG |.NGO |.ONG Empowering NGOs worldwide with.NGO and digital services Thuy LeDinh @thuyledinh | @PIRegistry | pir.org

u Public Interest Registry .ORG | .NGO | .ONG

The NGO Community

Page 9: Public Interest Registry.ORG |.NGO |.ONG Empowering NGOs worldwide with.NGO and digital services Thuy LeDinh @thuyledinh | @PIRegistry | pir.org

u Public Interest Registry .ORG | .NGO | .ONG

Empowering a Community With .NGO

Validation

DonationsCollaborate

Directory/Hub

Page 10: Public Interest Registry.ORG |.NGO |.ONG Empowering NGOs worldwide with.NGO and digital services Thuy LeDinh @thuyledinh | @PIRegistry | pir.org

u Public Interest Registry .ORG | .NGO | .ONG

Addressing the NGO community needs

Distinction.

Discoverability.

Resource facilitation.

A voice.

› PIR requires validation of NGO status in order to obtain a domain.

› PIR is launching a searchable directory and supporting profiles that will contain NGO-specific information.

› Profile pages in the NGO Directory

will include information on key initiatives and other data of interest to potential donors or others looking to get involved.

› PIR is launching the .NGO Portal as a space for NGOs to collaborate and learn from one another.

Page 11: Public Interest Registry.ORG |.NGO |.ONG Empowering NGOs worldwide with.NGO and digital services Thuy LeDinh @thuyledinh | @PIRegistry | pir.org

u Public Interest Registry .ORG | .NGO | .ONG

Who will qualify for a .NGO domain?

NGOs are organizations whose mission and activities are broadly centered on improving the human condition, and are non-governmental, non-profit and non-criminal.

Criteria Evidence (provided or self-certified)

Non-profit making • Gov’t ID as NGO/NGO equivalent• Financial statements

Purposeful • Financial records for minimum time period• Proof of working on projects (e.g., contracts)

Benevolent • Mission statement• Membership in associations

Independence • Financial statements or bylaws indicating source and distribution of funds

Structured • Governance documents or bylaws

Lawful • Self-certification no party is charged, under review or convicted of being in violation of laws relating to NGO operating status

Page 12: Public Interest Registry.ORG |.NGO |.ONG Empowering NGOs worldwide with.NGO and digital services Thuy LeDinh @thuyledinh | @PIRegistry | pir.org

u Public Interest Registry .ORG | .NGO | .ONG

Registration and Validation: How you do it.

① Register .NGO/.ONG name[s] from a Registrar

② Begin the Validation process: Log into the secure account management system to provide PIR your organization’s information

③ Personalize your directory profile: Update your .NGO profile with the information you want to share with the world

Provide credentials

Register NGO/ONG

name(s)P

IR V

alidation C

onsole

Approval

Personalize Profile

Page 13: Public Interest Registry.ORG |.NGO |.ONG Empowering NGOs worldwide with.NGO and digital services Thuy LeDinh @thuyledinh | @PIRegistry | pir.org

u Public Interest Registry .ORG | .NGO | .ONG

Validation Process: Sourcing lists of NGOs and building a manual verification option

Auto-Verification

Match NGO to existing lists that meet PIR’s criteria, e.g., government databases of non-profits, government lists of NGOs certified as working in-country› Country-based research underway

identifying millions of NGOs on existing lists

PIR’sConsolidated

NGO Validation Database

Manual NGO Verification

Independent, third-party to manually verify individual NGOs as meeting PIR criteria and then add NGO name to the PIR database› Provide entry for NGOs currently not

on a sourced list

Page 14: Public Interest Registry.ORG |.NGO |.ONG Empowering NGOs worldwide with.NGO and digital services Thuy LeDinh @thuyledinh | @PIRegistry | pir.org

u Public Interest Registry .ORG | .NGO | .ONG

NGO Directory and Profile

Page 15: Public Interest Registry.ORG |.NGO |.ONG Empowering NGOs worldwide with.NGO and digital services Thuy LeDinh @thuyledinh | @PIRegistry | pir.org

u Public Interest Registry .ORG | .NGO | .ONG

Join us in building .NGO for you

Page 16: Public Interest Registry.ORG |.NGO |.ONG Empowering NGOs worldwide with.NGO and digital services Thuy LeDinh @thuyledinh | @PIRegistry | pir.org

u Public Interest Registry .ORG | .NGO | .ONG

You can be a part of this dynamic new space!

Evangelism. Spread the word of this unique space being developed exclusively for the NGO.› Tell NGOs you work with about the upcoming launch› Provide PIR an opportunity to reach your partners directly

Validation resource development. Share information on parties you know that can provide manual verification around the world. Let us know any NGO-specific associations or group lists we should know about.

Page 17: Public Interest Registry.ORG |.NGO |.ONG Empowering NGOs worldwide with.NGO and digital services Thuy LeDinh @thuyledinh | @PIRegistry | pir.org

u Public Interest Registry .ORG | .NGO | .ONG

Stay informed and take action

1. Follow our progress on ngotld.org2. Submit an Expression of Interest3. Sign up for our NGO Newsletter4. Register your trademark at trademark-clearinghouse.com

Page 18: Public Interest Registry.ORG |.NGO |.ONG Empowering NGOs worldwide with.NGO and digital services Thuy LeDinh @thuyledinh | @PIRegistry | pir.org

u Public Interest Registry .ORG | .NGO | .ONG

Empowering NGOs worldwide with .NGO and digital services

Thuy LeDinh@thuyledinh | @PIRegistry | pir.org/contact