ELLSWORTH PLACE DIGITALS 8661 COLESVILLE RD, SILVER SPRING, MD 20910

COLESVILLE ROAD ENTRANCE: 16’x21’ FENTON STREET ENTRANCE: 14’x24’

PRIME LOCATION! • ONLY TWO BLOCKS from the Silver Spring

Metro Station, where people travel to andfrom Washington DC

• 600,000 PEOPLE within a 5-mile radius of the development

• $111,062 AVERAGE HOUSEHOLD INCOMEin the surrounding area

• NEARLY 8 MILLION SQUARE FEET of office space in walking distance

• OVER 8 MILLION PEDESTRIANS in the area every year

LOCATED IN DOWNTOWN SILVER SPRING, ELLSWORTH PLACE IS A BUSY COMMERCE AREA situated next to the Regal Cinemas Majestic Stadium 20 & IMAX as well as Veterans Plaza, a popular outdoor entertainment venue. Currently undergoing revitalization, Ellsworth Place will boast a new digital bulletin on each of two renovated entrances, serving as the first digital displays in the Silver Spring area.

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6 ADVERTISER SPOTS 67,000 WEEKLY IMPRESSIONS* PER SPOT AD SHOWS 1,425 TIMES PER DAY

Sources: Petrie Ross Ventures, Traffic Audit Bureau *Estimated impressions for adults 18+ years old. Panels will be audited by TAB upon completion.

COLESVILLE RD.ENTRANCE

FENTON ST.ENTRANCE

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US CAPITOL

VERIZON CENTER FEDEX STADIUM

8661 COLESVILLE RD.

WASHINGTON DC

NATIONALS PARK

NATIONAL MALL

WHITE HOUSE

THE SILVER SPRING AREA| RICHMOND

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SILVER SPRING IS LOCATED WITHIN THE DC METRO AREA. There are several popular DC destinations in within 10 miles of Silver Spring.

SILVER SPRING AT-A-GLANCE

28% ARE AFRICAN AMERICAN. 26% ARE HISPANIC.

48.3% OF HOUSEHOLDS EARN OVER $75,000/YEAR.

63% OF RESIDENTS COMMUTE TO WORK EACH DAY.

18-24 y/o 7.60% 45-54 y/o 13.0%

25-34 y/o 22.3% 55-64 y/o 10.8%

35-44 y/o 15.8% 65 & older 8.40%

COMPETITIVE MEDIA IN SILVER SPRING

48.7% MALE 51.3% FEMALE

47% OF SILVER SPRING RESIDENTS LISTEN TO ONLINE RADIO. ONLY 36% READ A PRINTED NEWSPAPER.

75% OF SILVER SPRING RESIDENTS SUBSCRIBE TO CABLE SERVICES.53% OF THESE PEOPLE HAVE A DVR.

C

F

E

D

A

B

The National Mall

The White House

US Capitol Building

Verizon Center

Nationals Park

Fedex Stadium

A

B

C

D

E

F

69% OF DC RESIDENTS SHOPPED IN THE LAST 30 DAYS.

ELLSWORTH PLACESPECIAL INTRODUCTORY PRICING

10% OFF12–48 WEEKS

15% OFF52 WEEKS

Sources: Scarborough USA+ 2014, US Census

DAY PARTING/RELEVANT CONTENTReach consumers with real time, relevant messaging by rotating multiple pieces of creative daily based on the time of day. The creative will change automatically at the specified times.

COUNTDOWNSLamar digital boards know the current date and time at their location. The board can count down to a specific day or time, even down to the second. The countdown updates with every rotation of the board.

LIVE SCORESLamar partners with a sports score company to offer clients and agencies the opportunity to use live scores on digital boards. These scores update in real time and are available for almost all sports teams.

TRAFFICOur advertisers can dynamically change creative based on traffic conditions. Lamar’s partnership also allows for real-time incident reports and travel time from Point A to Point B.

TRENDING ITEMSAfter analyzing trending items on a particular website based on click through rates, our digital boards allow clients and agencies to promote the trending items in real time by displaying images, text and current price.

WEATHER TRIGGERSAutomatically change creative based on weather in the driving environment. A sensor on each Lamar digital board receives weather information, allowing an ad to feature current conditions, local forecast, or temperature.

SOCIAL MEDIALamar digital boards can pull content from social media profiles (Facebook, Twitter, Instagram, FourSquare, and Google+). Show images and text, status updates, tweets and check-ins on your ad in real time.

USER-GENERATED CONTENTLet customers talk about a brand or product while your digital display broadcasts comments in real time. Fans were able to share a two-word description of a sandwich in this McDonalds campaign.

DYNAMIC CAPABILITIES

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