Употреба на rss
DESCRIPTION
Употреба на RSS - Борислав Арапчев Идея Студио ООД Презентация за SEO конференция 2013TRANSCRIPT
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Лектор: Борислав АрапчевИдея Студио ООД
Употреба наRSS
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ПредставянеНяколко основни проекта от 2001 насам- malkiobyavi.com- ideabg.com- e-plovdiv.com- thesmallad.com- .......
Личен блог:- borislav.ideabg.com
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ПредставянеТърсене по име на фирмата
2003 - на 40-та страница в Гугъл
Сега- на Първо място в Гугъл
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Множество клиенти в Гугъл Топ 10
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RSS – оръжие за масово оптимизиране
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RSS (Really Simple Syndication) или Rich Site Summary
Механизъм за обмен на новини между два сайта или между сайт и потребител.
RSS форматите са форматиранив XML.
1999
Какво е RSS?
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Какво е XML?<person>
<name>Иван Георгиев</name>
<country>България</country>
<language>Български</language>
</person>
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RSS четец
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RSS четец
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RSS издатели
USATODAY.comBBC News CNETYahoo!CNNAmazon.com
Dir.bgDnevnik.bgDariknews.bgVesti.bgNovini.bg
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RSS адреси
site.com
site.com/feed/
site.com/rss/feed.xml
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RSS Ping
http://www.google.com/ping?sitemap=http://www.site.com/rss/feed.xml
http://webmaster.live.com/webmaster/ping.aspx?siteMap=http://www.site.com/rss/feed.xml
http://pingomatic.com/
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Силата на RSS- динамична карта на сайта (прилича на sitemap)- URL 1- URL 2- URL 3
- вътрешни линкове site.com/cat-2/product-5
- универсален формат – огромноразпространение и много висока съвместимост – офлайн и онлайн RSS четци, онлайн услуги, ....
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RSS feed и линк
Хипер-линк RSS feedБрой A href връзки 1 10, 20, 30,...
Постоянен ли е? Статичен / постоянен динамичен / временен (не винаги –
има и с натрупване)
Публикуване ръчно автоматично
Абониране не да
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Специални видове RSS
- видео
- новини
- продукти
http://support.google.com/webmasters/bin/topic.py?hl=en&topic=20986&parent=8476&ctx=topic
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RSS feed – за разпространение
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RSS и Google
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RSS и Google
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RSS и Google
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RSS и Google
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RSS и Google
Наследникът
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RSS и Google
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RSS и Google
Google Reader
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RSS и Google
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RSS и Google
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Наследници на Google Reader
Feedly Newsblur
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Feedly
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Newsblur
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RSS Graffiti
Networked blogs
Social RSS
RSS и Facebook
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?
Google+
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Онлайн инструменти и директории
Twitter Feed - публикуване и статистики
Friend Feed - следите приятели и публикувате
Feedage - rss директория
Hootsuite.com – RSS и социална медия
rssmix.com - няколко фиийда в един
RSS-magic.com – rss директория
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Онлайн инструменти и директории
Hootsuite
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RSS-magic.com
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RSS-magic.com
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Ако нямате RSS...
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Реални примери
Как RSS спаси бизнеса ми...
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Добри практики...освен казаното до тук
- Регулярно захранване на RSS / публикации
- RSS по категории / групи продукти (по-добро таргетиране)
- RSS auto detect - RSS иконка
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Неправилна употреба- Много записи - над 50 (вариант – отделен фийд)
- Целият ви материал се дава във фийда (кражба на съдържание!)
- Спам (на прекалено много места)
- Агрегатори
- Липса на RSS auto detect - RSS иконка
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RSS не е добър, когато...
- Имаме само картинки в RSS
- Имаме много малко или никакъв текст в RSS
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Бъдеще
- Все по-силна употреба
- Употреба и на други видове RSS - видео, продукти, новини
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Благодаря!
ideabg.com
borislav.ideabg.com