آموزش سئو-search-engine-optimization
TRANSCRIPT
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Fundamentals of Ethical SEO Optimization
Creative Fusion MediaEthical SEO + Social Media Marketing
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SEO is...“...the process of improving the volume and quality
of traffic to a web site from search engines via "natural" or "organic" search results.
To this end “SEO focuses on how search engines work and what people search for.”
Thanks Wikipedia
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Why focus on SEO?
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To be heard
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To be found
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The alternative is...
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How Does Google Work?
• Wants to find best content for searchers
• Created by academic model• Incoming links to a webpage is
fundamental to the formula
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So winning in Google• Its about...quality, unique, audience
centric content• Its about creating relationships with your
readers • Its about creating relationships with other
influential content creators (bloggers)• Its about thinking like your users• Checking out your competition
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Google Rankings 101
• Great Content + Links = Winning
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How do you create great content?
• Unique• Audience centric• Visual (pictures, photos, or diagrams)• Technical, Personal, or both• Community oriented
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Unique Content
• Interviews• Pillar Content• Themed Content• Interesting, new, quirky, unique• Memes
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Unique Content• Best of “ “• Step by step hacks• Creative expression (poetry, video, pic)• Project or Movement• Identifying a nuance• Secrets of, Top 10 Lists (magazine-like)
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Unique Content• Re-mix or new perspective. Transform• Metaphor• Story (how a bible verse effects you)• Visual• Resource• Aggregation your best, the best, x best
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Fundamentals of SEO
• Lets check out some examples....
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Pillar Content Question:
• If I was a baptist mother or father, why would I link to this?
• If I was a baptist minister would I link to this?
• Is this unique? Is this moving?• Is this a resource?
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Examples of Content thats “Linkworthy”
• Colorful whitepapers (2-9 pages)• How-to with pictures or video• Colorful, original design• Simplicity in design• Funny cats• Moving photography
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Fundamentals of SEO
• Experiment. Check your visitor stats in 2 weeks or a month.
• Check your Technorati stats in 2 weeks or a month to see if you got links.
• Ask your audience.
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Fundamental SEO Tips
• Create pillar content• Check your stats and piggyback on
existing content• Knowing influential niche blogs and
interacting
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Fundamental SEO Tips• Identify a core set of keywords that
receive significant traffic.• Long tail keyword vs. Fat Belly• Recognize that people enter phrases• Identify what you rank for• Identify what your “competition” ranks
for
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Fundamentals of SEO
• Keyword research:• Google keyword suggest is sufficient• SEO Book Keyword tool • Wordtracker, Keyword Discovery, and
Wordze are available. Wordtracker is the leader among professionals (each about $30-40 a month)
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Fundamentals of SEO
• Linking out to quality sites (aka that Google trusts)
• Linking to your own related content• 2 Ways: internal text citation and
suggested reading or suggested resources (aka Bread crumbs)
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Fundamentals of SEO
• Aaron Wall “Linking out is a form of marketing”
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Fundamentals of SEO
• What is a trusted site?• Trusted sites: DMOZ• Or high in Google rankings• Wikipedia, Amazon, Google, Yahoo• Also .edu and .gov are trusted
more
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Fundamentals of SEO
• What Google pays the most attention to in the text• Title• H1, H2, H3• Bolding• Italics
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Fundamentals of SEO
• Anchor text, anchor text, anchor text• Anchor text, anchor text, anchor text• Anchor text, anchor text, anchor text
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Fundamentals of SEO
• What is anchor text?
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Fundamentals of SEO
• Deep linking, deep linking, deep linking
• Deep linking, deep linking, deep linking
• Deep linking, deep linking, deep linking
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Fundamentals of SEO
• What does deep linking mean?• Attempt to link to specific URL
destination of generic URL• Best for SEO and usability• • Why? Increased specificity of
landing
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Fundamentals of SEO
• One key thing to keep in mind: [moderate] siloification.
• There is a little debate over this topic, but I’ve seen the results.
• Easy way: Create link rings/circles
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Fundamentals of SEO
•Ranking factors study (available @ SEOMoz)
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Fundamentals of SEO
• No follow to contact page and other low value pages
• No follow to the competition (debateable)
• “Rel = no follow” in href < >
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Fundamentals of SEO
• For photos use dashes instead of spaces (ie “social-media-specialist”)
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Fundamentals of SEO
• Universal search• Google Maps/Local Business• Videos• News• Images (?)
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Fundamentals of SEO
• Social Bookmarking • Squidoo, Hubpages, Work• Slideshare• Google Knols• Other platforms like Wikis +
Wordpress
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Fundamentals of SEO
• Trusted directory submission = Decent
• SPAM directory submission = BAD• Article marketing/Submission = OK• PR Release (free + paid options)
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Fundamentals of SEO
• Anchor text, anchor text, anchor text• Anchor text, anchor text, anchor text• Anchor text, anchor text, anchor text
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Monitoring Rankings• Free tools like:
• Rank Checker• SEO Digger (freemium)
• Paid tools:• SEO Moz ($80 a month)• Solo SEO ($25 a month)
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What is Reputation Management?
• How your brand shows up in key brand word searches
• For instance ego surfing = searching for your brand
• Includes your organization + people
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Reputation Management
• Part of online branding• Listening for organization, issues, and
people (e-mail, RSS, Filtrbox)• Use of social media sites (Twitter,
Friend Feed, Stumbleupon)• Guns a blaz’n style pre-emptive
reputation management could backfire as new news is released
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Fundamentals of SEO• Keywords in URL Name (ie faithandpublicpolicy)
• Keywords in Title, H1, H2, H3, Bold
• Related Keywords in Article Content
• Keywords in Anchor text of incoming/onsite links
• Incoming Links (Quality and Number)
• Outgoing Links to trusted sources
• Keywords in tagging
• Keywords in picture title and alt attributes
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Fundamentals of SEO
• Let unique, interesting, and engaging and audience centric content determine what gets published.
• (and of course Godly prayer + submission)
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Fundamentals of SEO
• How do I find my backlinks?• How do I find my competitors
backlinks?• How do I find subject hub backlinks?• Link Diagnosis (The Doctor is In)
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Fundamentals of SEO
•“Sticky” Content
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Fundamentals of SEO
•Great writing •+ keywords •+ relationships/links
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Fundamentals of SEO
•Write for humans, not search engines
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Fundamentals of SEO
• Listening• Your audience (crowd sourcing)• Your web analytics (ie top posts,
top comments)• Thought leaders (Technorati, Alltop) • Keywords
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Fundamentals of SEO
• Create pillar authority content. • Builds trust. • Builds audience. • Builds links when marketed well.
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Fundamentals of SEO
• Create original content• This can mean: remixing it,
aggregating, or picking a new metaphor, story, or historical reference to related it to and sticking a relevant
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Fundamentals of SEO
• Add a conversational, community, social, audience participation, or question element
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Fundamentals of SEO
• Make it easy to join your email list and to subscribe to sub-areas of content
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Fundamentals of SEO
• Make it easy to share your content
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Fundamentals of SEO
•Create link bait & list bait
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Future for Google Search
• Personalization!!!• Thanksgiving weekend launched
Search-wiki• Allowed you to rank up or down• Allowed you to leave personal
comments
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Google Trends :Who cares?
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Web Analytics
• Golden Three Questions from Avinash:
• What is the purpose of your visit to our website today?
• Were you able to complete your task today?• If you were not able to complete your task today,
why not?
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Web Analytics• Avinash Web Analytics Guru:
• Where is your traffic coming from?
• Forget about your homepage, your top 50 (your top 15) are your new landing page.
• 2% conversion is really good
• Multivariate testing (Google Webmaster tools) is almost mandatory
• 3 Golden Questions
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Ethical SEO Basics
•Ready for a review???
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Review....
• What is SEO?• What are the 2 to 3 core components
of SEO?• What main factors does Google look
to determine ranking?• SEO fundamental strategies?
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Where can I find SEO resources?
• Google keyword tool
• Link Diagnosis
• SEO Quake for Firefox (Backlinks, PR, and KW Density)
• Dave Naylor Keyword Density
• SEO Moz: Ranking Factors Study
• Aaron Wall : SEO for Bloggers
• Aaron Wall : SEO for Non-profits
• Aaron Wall: Work Guide
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Thank you....
آموزش سئو و بهینه سازی سایت - آموزش •سئو,آموزش سئو سایت,سئو سایت, بهینه
سازی سایت,آموزش بهینه سازی سایت
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Questions?
• http://seofirstpage.ir