소셜위치서비스 seeon 2010 lbs 컨퍼런스 발표자료
DESCRIPTION
대한민국 대표 소셜위치서비스(SLS) SeeOn(씨온)의 성공전략, LBS 변화와 LBS2.0 기반의 대응 전략, 소셜네트워크와 위치기반마케팅, SeeOn의 위치기반 소셜네트워크 오픈 플랫폼 전략에대하여 발표TRANSCRIPT
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user centrality
community orientation
operator-centricpositioning
self-referencingsingle-target
reactive
proactivity degreeproactive
device-centricpositioning
cross-referencingmulti-target
content-oriented application-oriented
LBS Evolution
Source: Dr. Sumi Helal, University of Florida
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Progression of LBS
Tim
e L
ine
2002
2005
2008
2011
2012
Source: Location Based Services by QUALCOMM, 2008
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LBS Services – Offered Today(LBS1.0)
Source: Location Based Services by QUALCOMM, 2008
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LBS Services – Up and Coming(LBS2.0)
Source: Location Based Services by QUALCOMM, 2008
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Social Location Service!
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SeeOn Principle! User Participation Venue/Data
Collaborative Tip/Near By Info.
Collective Intelligence Community/Social Graph
Fun Captain/Cap/Level
Customer Oriented User Centrality
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> S
ee O
n
1
2
3
4
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> B
eco
me C
apta
in
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> U
nlo
ck C
aps
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> D
eals
& O
ffers
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> A
hem
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> B
ubble
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SeeOn Strategic Approach
Source: Ogilvy, The Executive’s Guide, 2010
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Strategize
위치정보는 Privacy 가 아닌 Fun
Location-As-Platform
Locational Proximity + Social Property
User Participation 를 통핚 가치 형성
Open & Mash Up(Sync to SNS)
Open API : Provider & 3rd Party
Location based Target MKTG tools
고객에게는 좀더 많은 혜택과 이익
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Build
Venue/Data/Near by Info./Tip
Social Graph/Social Relations/Social Property
User Participation을 통핚 정보 생성, 수정
Social Graph를 통핚 정보의 공유
Sync to SNS
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Incentivize
Captain Specials
Frequency-based Specials
See-On Offers
Cap Specials
SeeOn Supporters
Creator Specials
Level Specials
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Socialize
Brands in SeeOn
Social Network을 통핚 새로운 가치 창조
CRS: Corporate Social Responsibility
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SeeOn Users
0
10000
20000
30000
40000
50000
60000
70000
80000
90000
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Location Based Social Marketing SNS
Visit Network Buying Network
Influence Person MKTG
Location Based SNS
Place visit Network Buying Network
Opinion Leader extraction
Sample Networking OL extraction
SLS N
Buying N
Source :서울대 경영대 김진교
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Location Based MKTG (Ex)
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SeeOn Statistics
50%
18%
11%
6%
5%5%
5%
Capital Area
강남구
중구
송파구
영등포구
관악구
구로구
동대문구
73%
6%
5%5%
5%2%
1%1%
1% 1%
Nation Wide서울
부산
대구
인천
경기
대전
광주
제주
전라
기타(경상, 충청, 강원)
• 위치공개는 스마트폰 사용자가 집중되어 있는 주된 대도시 위주• 놀이 및 먹을거리 문화가 집중된 활동 지역에서 공개 비율 높음.
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23%
18%
14%12%
11%
10%
6%3% 3%
카테고리별 위치 공개
거주/기업/기관/의료/종교
세계음식
교육/문화
한국음식
교통/여행
쇼핑/편의
나이트라이프
레저/스포츠
아웃도어
순위 장소
1 카페/커피숍
2 지하철역
3 아파트
4 회사
5 대학교
6 병원/의원/응급실
7 피자
8 빌딩
9 은행
10 대형마트
11 초등학교
12 맥주/호프
13 영화관
14 백화점
15 소주
16 고등학교
17 읷본음식/초밥
18 교회
19 삼겹살/목살
20 베이커리/제과점
[핚국읶의 위치 공개 장소]
SeeOn Statistics
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SeeOn Platform
Provider Users
SeeOn Open Platform
Service/MKTG
Data/Info.
Analysis DataSocial Relations
Connection
Incentive
Fun/Incentive
Social Graph Context Content MiningContact
Data Repository
Sharing
User Centrality
Service Platform
Open I/F
Social Location
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