1. 2012. 10. . / 1. / 7. / 46. / 73 / 84 : (3780-8063) jongnyun.kim@samsung.com , , RA

2. () Executive Summary 21 11 . 100 ( , ) 2000,2007, 2011 , 20002007 , 20072011 . , . , 15 . 6 . . . . . (GWP) . . , . SERI , , , (), (), () (HSE), , , , GWP, CSR 6 . , , . . , . . , . , (KPI) , . 3. () 20002007 vs. 20072011: 3 10 , - 100 ( , ) 2000,2007, 2011 - 20002007 80.5%( 8.8%) , () 10.6 13.0 22.8% - 20072011 26.9%( 4.8%) 21.6% 100 (: , ) 2011 2007 200010.2 13.0 10.6 ( , )(-5.9%) (3.0%)8.97.44.1 ( , ) (4.8%) (8.8%) 32.6% 36.0%32.7% 14.9% 15.8%11.9% 1,542 1,5131,299 i 4. () ( ) , 100 - 1 , , [20002007] IT - , [20072011] 100 , 3 100 + 20002007 0.400.350.48 20072011 0.190.090.21 [ ] - 15 ii 5. () 100 (20002007) 100 (20072011) iii 6. () : 1) 2012 Global 100: 3,500 100 2) 2011 FTSE4 GOOD: 3,000 80 3) 2012 Stoxx ESG: Sustainalytics 1,537 315 iv 7. () 6 15 - , , , , , , LVMH, BMW, , , , , M-Pesa / , , , , , , Ecollaboration , SAS, , , WOMEN Unlimited IBM, CSR , CSR , CSR v 8. () : , ,, - - , , , , , , - GE , , ( 2005, 2009) : (Accessibility)1) - M-Pesa - - 1) , , vi 9. () : - - : - 2000 30% - (, , ) vii 10. () : - , - 100 15 SAS (22%) (2.6%) , , : - - 5 2006 100 viii 11. (): - - HSE , , , , , ix 12. () : SERI SERI : KPI (axis) (KPI) - HSE (HSE) - (Product)(Externality) - (Accessibility) - (Ecological Partnership)(Operation) (Coevolution) - /(Regional Harmony) - GWP (GWP)- (Customer) (Empathy) - (CSR) x 13. (): - 21 - - - - - - KPI (KPI) xi 14. . 20002007 vs. 20072011: 3 10 , - 100 ( , ) 2000, 2007, 2011 - 20002007 80.5%( 8.8%) , () 10.6 13.0 22.8% - 20072011 26.9%( 4.8%) 21.6% 100 (: , ) 201120072000 10.2 13.010.6 ( , ) (-5.9%) (3.0%) 8.97.4 4.1 ( , )(4.8%) (8.8%)32.6%36.0%32.7% 14.9%15.8%11.9% 1,5421,5131,299: Thomson Reuters, T1 DB. DB 1 15. ( ) , 100 - 1 , , [20002007] IT - , [20072011] 100 , 3 100 + 200020070.40 0.350.48 200720110.19 0.090.21 2 16. 100 (20002007) 100 (20072011) 3 17. 100 (20072011) HP GE ENI BP MS () AT&T NTT P&G () CVS BHP BG 3M SAP BHP NTT GDF UPS BAT LVMH TSMCIBM + : 15 4 18. - - CSR 2) - Integration , 3) - , AA 25 20082011 36.8% 200 0.98%, E 37 -8% - - 15 - SERI 2) (2009). " ". , 38(4).3) , (2011. 2.). " ". . 5 19. : 1) 2012 Global 100: 3,500 100 2) 2011 FTSE4 GOOD: 3,000 80 3) 2012 Stoxx ESG: Sustainalytics 1,537 315 6 20. . 6 15 - , , , , , , LVMH, BMW, , , , , M-Pesa / , , , , , , Ecollaboration , SAS, , , WOMEN Unlimited IBM, CSR , CSR , CSR 7 21. 1. (EHS) , , , - to create a better future every day the worlds leading nutrition, health and wellness company , , 3 3 LVMH Materials to Think About , Best Practice , - , , (junk food) BAT(British American Tobacco) , 2012 - Good for your product , , , 2010 100 8 22. Inbicon LVMH 50% (2010 ISO 14991 , -- ISO 22000 ) LCD TV 3MTM DualBrightness Enhancement Film(DBEF) (3M crystalline film) (Prestige Series Window Film) , , , 3MTM NovecTM1230 Fluids 3MTM Sunlight Delivery System LEED( ) CK(Cannon-Kyoto University) Bio-based Lead-free imagePRESS Satera() , ( ) - M&A 2009 2009 4( ) 9 23. M&A (2009.1~8) () 2009.8 Vitalita Nutritional ProductsAMI Brands 2009.7 White Hat Brands Mach One 2009.6 Bossa Nova Beverage GroupBeverages Holdings 2009.6 AlproDean Foods 2009.5 China Green Creative Jiangxi Gen Industrial 2009.4 Innocent The Coca-Cola Company 2009.3 Sweet Leaf Tea Company Nestle Waters North America 2009.3 Natural Harmony FoodsHeathrow Natural Food and Beverage 2009.3 Flavors SpecialtiesFrutarom 2009.2 Canova Fruttital Distribuzione 2009.2 Plum OrganicsThe Nest Collective 2009.2 Fresh Made Lifeway Foods 2009.1 Ceres Organic HarvestMach One Corp: JD FORD AND COMPANY (2009). Global Health&Wellness: State of the Industry Fall. GE GE , , (Dual Core) - 2000 (2003), (2005) , (2005), (2007) - (2005), (2009) () Ecomagination: (Ecology) (Imagination) . 2005 2010 950 Healthymagination: (Healthy) (Imagination) . 2009201560 (: GE ( ). Annual Report 20002010.; ) 10 24. 2 1996 , , , - , - ,, (, , , ) 2010 " 2020 300 " ( , CEO)- , (: (2011). Annual Report 2010. ; (2009). 2 ( 9). .; ", ." (2010. 10. 13.). .) - LVMH , 11 25. 4) (cotton) (Raw Material Sustainability Assessment Framework) - 1989 , LVMH , 2013 - 2008 5) IDEO 6) - 4) ( 10% )5) (Sierra Club) 1892 6) (Natural Step) 1989 12 26. , , - , ,, , (HCF) 13 27. 35% 2003 , , , , , , , 2006 2010 10% 85% PET 2010 11% 3,000 , Peroni 750 (Suave) 17% 150 , 1,500 (Rexona), (Dove) 15% () , , , , , ( , ) 20 124 14 28. (Frustration-Free Packaging: / Environmentally Friendly Packaging: / Packaging Feedback Program: )- LVMH Eco-Design ( , ) IDEO 2003 5 IDEO - 2 - (: Ripple Effect Project )15 29. - , LVWM LVMH - 52% , 68% - 66% 69% - (: LVMH (2011). .) - BMW End of Life Vehicle Network - BMW (Design for Disassembly): 16 30. , - , , IBM (Toolkit) (IFC), ICICI , , D&B , - (, , ) , IBM , 3 - , 7) - 2008 7,800 2020 1 900 - 7) OECD //// /// , 17 31. GE, , , , 75% - , , , , , & 2008 4 1 , " " ( , )- , , , (Smart Grid), - 40% (: ; Siemens (2011). Environmental Portfolio Report.; , . (2011. 5. 11.)..) 18 32. 2. (Accessibility) - 5,000~6,000 - GE 500 MACi 15~18 150250 , - P&G , (M-Pesa) mWomen , , IT 19 33. - , : 27%(2011), 30%(2010)- , 46% (Eagle Lager) (M-Pesa) , - 2007 - 2011 11, 1,400 , (GDP)11% - , , (: ) 20 34. - (Eagle Lager) - 2002 , 50% (: SABMiller ; SABMiller (2011). .) (Barrier Free)8) - , - 8) , , , , 1974 , 2000 21 35. , 4% - (Garnier) , , , - (Grenoble) ( , , , , ) (: (2010). .) 22 36. 3. (Cluster)9) (CSV) 10) - , , IT - (Pool) , - 9) , , , 10) E. 3 , , 23 37. Open R&D , , R&D ? , 400 , 12 , 32 , . - " (epidemiology) " ( ) (: [ ] . (2012. 1. 8.). .; ; Medicon ValleyAlliance (2007). .; Medicon Valley Alliance ) (Benefit Sharing) - - 1959 , 1 24 38. ( ) (One Ford) - 1 650 - (matched pairs system) - 1 3 (Suppler Diversity Development) - 2007 2010 1 (: Sustainable Supply Chain Resources and Practices (2012).Ford Motor Company: The Ford Purchasing Structure.) - , 7 - 25 39. (Supplier Diversity Program) - 2000 2010 6.5 - - , , (: ; Harris&Ford )26 40. 4. - - 1 911 , (CSV) - 2002 2010 6% , 2 ()- 20022010 : 2.7/ , 3.6/ / , 2004 (/) 2003 20042005 20062007 200820092010 0.3 0.425.00.2 0.60.50.70.5 0.4-0.3-0.8 -0.4-0.10.00.0 -0.9 (: (2012. 1.). Blueprint for Change Program.; Hoovers DB) 27 41. - , (direct to home) (MDC:Micro DistributionCenter) - 3,000 1 3,500 6 - 1,000 , MDC 50% - 80% MDC (: (2010). 2009/2010 Sustainability Review.) - 11) 11) , . 28 42. - , Kickstart 2 2,936 3,200 Take Action 2011 4,592 18 58 Take Action 9,542 2008~2010 1,960 2,100 (Vidya) 18 , , , , - , , GDP 75% 29 43. - 12) - (Local Opportunity Center) , - (Oil Sands Leadership Initiatives) - 2012 100 3 (: (2011). Annual Report 2010.) - LVMH Domaine Chandon California Green Team , , LVMH Dior Garden Longoza - P&G 2005 30 , (Loads of Hope) 2002 , 3 12) 30 44. - - 13) - 2,000 - (: ; LOREAL (2012). Sustainable Development Report 2011.) - , , 13) 100 3 1 . 31 45. EcollaborationTM , Ecollaboration - 1) (Real Farmer Income): , , , - 2) (AAA Sustainable QualityTM): , - 3) (Rainforest Alliance CerfitiedTM): NGO - - , , , , , 32 46. 5. - (32.9%) 1,(25.4%) 2 ( 11.11 ) 40% () (Cisco 11.5 ) (fringe benefit) - Workplace Rights Policy 2007 1 2015 98% , ,, , - 400 (Paddling) , 33 47. , , , NovoHealth Count your steps campaign(700-1,000 ), know your numbers campaign( ) - 3M Standard Opinion Survey The Great Places to Work Institute (, , )3M Global Leadership Survey open- door , - , (Jolly Good Fellow) - ( ) - , - (: ? . (2012. 2. 22.). 24)34 48. (Creating better future) , - , , 6~12 - 2003 30, 3 5,000 - , 1 4 (: ; World Heart Federation) - , 14)- 100 15 SAS ( 22% vs. SAS 2.6%) , , - EPS( ) 3.9 ( )14) Oakley, J. L. (2005). Linking Organizational Characteristics to Employee Attitudes andBehavior. Northwestern University Forum for People Management & Measurement.35 49. - 18 70.8% (2010), () - Working Mother Magazine , , (Working Mother100 Best Comnpanies) 2011 100 250 120 , CEO - 500 CEO 2000 0.6% 2012 3.6%6 - , ( 3 1) , , , 120 , - WOMEN Unlimited Leading to WIN 36 50. - , " , , " ( , )- YCC 37 51. 6. CSR CSR - CSR , , , IBM 15) 16) , , HSBC HSBC (BankCab) LVMH LVMH , , IBM ( , ) TakingAlcohol.com 9 15) (Grid) , , , 16) (World Community Grid) . IBM 2004 11 16 , , .2010 1 419 49 () 38 52. 3M (, , , ) 300 3M (Biodiversity) The Nature Conservancyand Conservation International 3M 3M facility (, , ,, ) WWF(World Wide Fund of Nature) name a realpolar bear (Green Vietnam) , Cannon-Green 4 100 7,000 (HIV) (2010 30 50 ) for women in science - NGO IBM CSC(Corporate Service Corps) NGO, , , - 39 53. (one for one) 1984 CSR () CSR CSR CSR - - (Social Funding) CSR - (Kick Starter)17) , , , - 17) 2009 4 (www.kickstarter.com) 2011 8 , 1 626 81 7,500 40 54. 5(wooden nickel) , () , 2010 1 7,000 23 2,000 - (www.refreshieverything.com) - , , , , , 6 1,000 140 189 , 93 , 16 /, 10 - " (Bottler) " (Bernicks Beverages and Vending VP-soft drink sales ) (: PepsiCo )- CSR , , , 71% (2011 Cone Green Gap Trend Tracker ) 41 55. 3 , , (Sustainability Index) - CSR , CSR - , SNS TV, , 400 ,6 SNS - , PC QR 42 56. CSR (collaboration) CSR - CSR , CSR 5 () 5 (, , , HP,) 3,600 () - - 1 3(UNEP) , 2011 12 , 500 - - , ,, (: ; (2010). .)- CSR (EICC: Electronics Industry Citizenship Coalition), , IBM, , CSR 43 57. - CSR (World Diabetes Foundation) "Changing Diabetes in Children" (supply chain) - HP - (Conflict Minerals) CFS(Conflict-Free Smelter Program) - (CSV) 2008 , , 44 58. : - - HSE , , , , , 45 59. . 1. , 2008 - , (, empathy) , 4.0 , 30 : 3 : ( ) - 3 - 18) , , , - , , , , (: , (2010). ( ). : .)18) () (MNS: Mirror neuron system) (Iacoboni, M. & Dapretto, M. (2006). The mirror neuron system and theconsequences of its dysfunction. Nature. Dec.) 46 60. - , , , - - (Shared Value) - (Shared Value) - (: Porter, E. M. & Kramer, R. M. (2011). Creating shared value. HarvardBusiness Review, January-February 2011, 62-77.) 47 61. , 2008 - 50, 60 1970 30 - , - 2011911 - 4 1 Mens Wearhouse (: Pfeffer, J. (2009). Shareholders First? Not So Fast. Harvard Business Review, July-August, 90-91.) - " . , ."19)- 390 , 76%20)19) Friedman, M. (1970). The Social Responsibility of Business is to Increase ItsProfits. New York Times Magazine, Sep., 13.20) Economist Intelligence Unit (2012). Societal Purpose: A journey in its early stages.48 62. - , 46.4%, 27.6% , 16.7% - , (2006)(: %) 16.7 27.820.7 34.4 27.6 30.213.7 20.9 46.4 22.08.221.6: (2009). . , 34(4). - 2009 43.5%2012 55.7% - (on-going) , ()() () , , , 49 63. : - (sustainability) 21) - , (SPICE) (Society) - , (NGO), (Partner) - (supply chain) (Invester) - , (Customer) - , (Employee) - : , R., , D. & , J. (2008). (, ). : . p. 50. - 2006 6 S&P 500 10 122%, 331%, 1,026% 22)21) 22 1987 " (Our Common Future)" .22) , R., , D. & , J. (2008). (, ). : . p. 56~57.) 50 64. - 23) AA 25 20082011 36.8% 200 35.85%p , E 37 -8% 21 - (: ) 2000200720112000 2007 2011 74,866 86,76787,59559 86 62 38,042 29,33928,990 13435027222,151 18,04313,921 209594629 3,220 17,05112,532 1,082617725 97,835 159,196136,31843 30 30 8,4568,250 3,701 5291,1952,158 42,230 37,75228,878 119254267 95,485 99,540 145,03844 71 26 2009 2008 2005 P&G : 2008 2000 2007 : Thomson Reuters, T1 DB.23) 400 , , , 51 65. , , - 60.8% , 76.5% - GS 1 , 1 2,000 , (: " ". (2011.1.3.). .; " ". (2010.12.31.). .) - DJSI, Global 100 DJSI(Dow Jones Sustainability): SAM 2,500 - 2011 500 250 KPMG , CR(Corportate Responsibility) - GRI 52 66. , GRI(Global Reporting Initiative) CESES(Coaltion for Environmentally Responsible Economics)(UNEP) GRI - GRI G3 2006 2011 3,580 8,480 GRI 110 GRI (: GRI ; KPMG International Corporate Responsibility(CR) (2011). Reporting Survey 2011.) B(Beneficial) Corporation B Corporation - B Corporation B Lab B 2011 1,941 B 503 B Corporation , 25% (: B Corporation ; B Corporation (2012).Annual Report.) 53 67. 2,500 SAMDJSI( )JANTZI SOCAIL INDEX SUSTAINALYTICS3,500 (60 ) GLOBAL CHALLENGES INDEX OEKOM 1,000 (50 ) EIRIS 3,000 FTSE4GOOD INDEX SOLABILITY 350 - ECO-FRONTIER 430 KRX-SRI SUSTINVEST 400 : (2012). "ESG ". . (Value Driver) - , - , , , SERI 54 68. 2. SERI SERI - SERI (Resource Based View) 24)25) , SERI 24) , , , , , 25) (Operationalexcellence), (Product leadership), (Customer intimacy) 55 69. - - , - (selfish altruism)26) - (Social Innovation) - (efficiency) (flexibility) , (openness) (CSR) - , - 3 , , , , , 26) , , , (, A. (2011). -21 ( ). .) 56 70. SERI : 6 (Externality) (HSE) (Accessability) - (Coevolution) (Ecological Partnership), (Regional Harmony) - (Empathy) (GWP), (CSR) 57 71. - - : KPI (axis) (KPI) - HSE (HSE) - (Product) (Externality) - (Accessibility) (Ecological- Partnership)(Operation) (Coevolution) - / (Regional Harmony) - GWP (GWP)- (Customer)(Empathy) - (CSR) , - , - 58 72. () , - - , (axis) : (Product) (Externality) : : (Operation) (Coevolution) : : (Customer) (Empathy): (HSE: HealthSafetyEnvironment) 21 " (Green company) " - , - , 59 73. - , HSE - , GE GE 1 EHS (CDP: Carbon Disclosure Project) - CDP 500 - CarbonDisclosure Leadership Index(CDLI) , 50 CarbonPerformance Leadership Index(CPLI) - (DJSI) 60 74. Dow Jones Sustainability Index(DJSI) - - - - - - - - : 40%, 60% - 2012 4 2 3% 60% 2010 14% 92.5% - 1995 3 2, 2 1 - 61 75. 10 , (Accessibility) - - - , 62 76. - 6 1 , (MMA), (PPA) 1999 8 9 2 100 90% , - 2011 4 MMA PPA 2 2 17 1,500 8,000 1 3 56 4 (: ) (Ecological Partnership) () - 40% 1% 10%, 67% - (19952009 ) 6.3%, 3.9%, 7.3% 6.0%27)27) (2012). , . 63 77. - () , , , (+) , (+) 28) (Fair Labor Association) , (Foxconn) - , , 1 60 40, 36 2010 12 , 2011 5 4 20 3 5,500 , 43% , 64% 2007 - 2007 18.7% 2011 4/4 37.4% , 2007 3.7% 2011 3/4 1.5% - 30.8% 2011 3/4 153 9 2011 3/4 3.2% (: Audit faults Apple suppliers factories in China. (2011.3.30.). Los Angeles Times.)28) (2011). " ". .64 78. BMW BMW 10 - BMW BMW - 1,000 50 1 , 1 2 . - BMW, , BAIKA BAIKA 1,500 LfA (: " 10 ". (2005.4.25.). .) BMW BMW : - 2008 : BMW 510% 1015% - BMW - 1 7 7 (: " ". 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GRI ............................................................................. 974. .......................................... 1015. ........................................ 103 84 98. < 1-1> 100 44 (Energy)2013 (Pharmaceuticals & Medical Research) 145(Food & Beverages) 125(Telecommunications Services) 10 5(Technology Equipment) 7 3(Retailers)53IT (Software & IT Services) 53(Mineral Resources)4 2 (Cyclical Consumer Services)3 2 (Industrial Conglomerates)3 2(Industrial Goods)3 2 (Automobiles & Auto Parts) 2 2(Chemicals)2 1 (Cyclical Consumer Product)21 (Food & Drug Retailing)2 1 2 (Personal & Household Products & Services) 1(Transportation) 2 1 (Healthcare Services)1 1(Utilities)1 1 1185 99. < 1-2> 100 (: , 10 ) GICSSECTOR 1 82,100 433.5 54.2 2 IT63,300 108.6 34.5 3 552,810318.4 30.6 4 IT90,00070.0 27.2 5IBM IT433,362106.9 20.8 6 61,000 236.5 38.5 7 2,200,000447.0 26.6 8 175,336 82.0 24.4 9 328,000 89.4 13.7 10 GE 301,000142.2 30.9 11 P&G 129,000 82.6 14.8 12 AT & T 256,000126.7 12.1 13 117,900 65.0 16.4 14 103,700 67.4 19.8 15 IT32,46737.9 12.2 16 146,200 46.8 11.2 17 123,686 55.1 10.9 18 83,86273.6 10.7 19 78,10031.1 13.4 20 BP 83,400 362.7 29.8 21 IT101,970143.2 12.4 22 () 90,000 454.1 43.0 23 IT108,000 35.6 12.7 24 -10.5 1.0 25 IT100,100 54.0 17.3 26 96,104 216.2 30.5 27 80,12945.5 14.1 28 97,38942.6 12.5 29 317,716229.2 4.8 30 86,00048.1 10.6 31 193,900110.9 18.8 32 BHP () Materials 40,75777.6 35.486 100. GICSSECTOR 33 297,000 66.5 10.434 420,000 27.08.335 () 90,000454.1 43.036 113,719 43.36.937 116,278 36.3 11.238 IT 71,825 43.28.539 29,800230.6 19.140 87,813 23.97.441 IT 21,200 15.05.142 113,000 39.56.743 -33.9 13.344 402,000 98.6 10.545 91,000 38.96.546 Materials-50.6 13.047 ENI 78,686141.7 22.848 31,715108.2 29.549 NTT 22,954 51.0 10.250 377,235391.4 10.251 291,027 81.6 14.752 56,200 48.1153 5,377 37.4 14.054 11,300 24.1 10.855 BG 6,600 20.48.156 LVMH 97,559 30.76.857 - --58 NTT 219,343124.3 14.759 156,000 40.97.860 82,260 33.1 10.961 199,900 58.17.862 126,000 54.46.963 Materials67,930 58.8 21.764 SAP IT 55,765 18.55.465 TSMC IT 35,457 14.14.766 331,000 70.46.787 101. GICSSECTOR 67 81,918130.9 22.868 Materials 108,576 95.4 10.369 68,886 26.4 4.370GDF 240,303117.7 8.971BHP () Materials40,757 72.6 33.172 9,900 17.1 6.973 158,694 47.7 11.174 57,200 32.4 11.875 27,000 21.2 7.076 IT198,307 46.2 4.977 125,099 60.1 8.2783M 84,198 29.6 6.279 17,800 15.6 5.280 69,212 15.5 3.381 179,060107.8 7.482 23,786 16.0 4.683 171,700 68.7 5.784 32,136 11.6 3.985 99,000101.9 8.586 169,000 60.3 9.087CVS 202,000107.1 6.388UPS 398,000 53.2 6.189 111,800 47.4 6.490 100,138 17.2 3.191 44,861 19.6 5.792HP IT349,600127.2 11.493 492,714 97.9 5.694 235,132 76.1 8.495 126,000 55.8 10.896 215,710 32.5197 46,500 14.5 5.998 Materials 100,000 29.5 9.199 238,128 27.2 2.0100 38,080 24.3 6.3 88 102. < 1-3> 100 (: , 10 ) 20112007 2000 1 406.3 1 504.2 2302.22 376.4 21* 172.8550 5.03 250.6 6*326.2 -- 4 218.4 4 333.9 7231.3IBM 5 216.7 30149.7 17 149.1 6 211.9 16195.1 59 55.1 7 204.7 18188.8 5237.38 196.1 3 354.3 30 101.6 9 190.6 20172.8 35 92.0GE 10 189.1 2 370.2 1475.0P&G11 183.5 11229.9 29 102.3AT & T 12 179.2 9 251.2 15 161.6 13 179.1 17189.4 18 146.114 166.3 27153.7 3290.2 15 165.4 14* 216.6 -- 16 158.9 34142.3 19 151.1 17 157.7 47124.2223 127.518 139.5 35140.4 6236.819*136.3 - - --BP 20 135.8 10231.6 11 181.8 21 135.3 76* 73.3 161 19.1() 22 134.1 8 261.0 22 131.423 128.9 52115.3 14 162.7 24 126.2 5*330.213061.0 25 123.5 26155.1 10 202.3 26 120.9 19186.5 26 110.0 27 119.6 32149.0 46 71.628 115.4 37136.8 12 177.629 114.9 15204.5 24 119.7 30 114.9 44126.2 8215.9 31 113.6 45125.7 21 135.3BHP () 32 113.3 22168.2164 18.889 103. 201120072000 33 103.7 49121.847 71.5 34 102.7 83 68.674 44.6() 35 101.5 7*261.622 131.43698.7 48122.365 48.8 3798.6 11850.5 212 14.73897.2 23165.14268.7 3996.8 33* 142.5 220 14.54093.5 69*78.4 187 16.6 4191.9 88 64.854 61.5 4291.7 51117.673 45.543* 88.0 16540.5--4487.6 46125.142 77.74587.6 64 87.043 74.9 4683.8 41* 132.3-15.0ENI4783.2 40133.962 51.1 4882.0 57*99.2--NTT 6780.3 67 80.516 165.25079.8 42*131.0--5179.3 28153.045 71.752* 78.7 18238.5 491 5.5 5378.1 71*75.5-- 5476.1 85*67.5 336 9.0BG 5572.6 70*76.9 229 13.8LVMH 5672.1 10357.496 32.45770.8 62* 91.7--NTT5867.7 78 72.925 116.35967.4 92 63.355 60.36066.4 50* 118.8--6166.2 72 75.391 36.8 62* 66.0 12050.0-- 6365.4 29* 150.9 165 18.7SAP6465.2 94* 62.4 214321.0TSMC 65* 64.9 12448.9 110928.166* 64.8 13545.527 106.1 6764.5 12* 217.9 198 10.6 90 104. 2011 20072000 6863.9 79*70.8 110 27.8 6963.0 65 85.357 58.0GDF 7061.8 10257.4--BHP ()7161.6 25157.9 338 8.97261.0 24159.333 97.87359.9 55107.1-- 7459.8 93 62.837 89.075*59.7 11252.420 144.67659.1 100* 58.7 102 30.7 77*58.6 13645.3 193 16.33M7857.3 98 59.867 47.5 79*56.3 11950.550 65.7 80*56.0 21034.5-5.48155.3 91 63.492 36.3 82*54.6 10755.186 38.28354.5 86 67.256 58.6 84*54.5 16440.8 266 11.6 8554.0 77*72.9 152 20.18653.3 56104.993 36.2CVS 8753.1 10458.0 128 23.4UPS 8853.0 74 73.6 318 9.7 8952.8 81 70.085 38.3 90*51.2 20235.1-- 91*51.2 22032.8 249 12.6HP9251.1 43130.253 62.4 9350.3 82*69.0 108 28.29449.6 59 95.8-91.3 95*49.6 10855.0 15401.09649.6 23331.3 159 19.297*49.3 14344.5 499 5.4 9848.9 66*80.5 133 22.5 99*48.6 25229.3 393 7.810048.1 96 60.628 105.1* 100 91 105. < 2> / - 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GRI Creating Shared Value - GRI (Compliance) - , A (AAASustainable Quality TM) (Rainforest Alliance Certified TM) 80% , 75% , (Carbon Footprint) 20% KPI (CSV) 104 118. 2. IBM(IT, ) , , (ESH) - (Toolkit) (IFC), ICICI, , D&B , - 16 30 - IBM , - (Nature Conservancy) 3 - - 105 119. - - IBM (CTDC) - - 3 , - NGO - CSC(Corporate Service Corps) NGO, , - , , - IBM 106 120. 3. (, ) , / , - - , (eKOfreshment) , , , (HCF) - ( 35% ) - , , , - 2003 , , , , , - - , , , , - (Supplier Diversity Program) - - 2000 , 2010 6.5 107 121. - (Harris&Ford P&G, )- ( ), ( ) - 2010 6 - Workplace RightsPolicy 2007 1 - 2015 98% EHS - "Haiti Hope Project": USAID - - Community Water Project: - 2020 - 2005 86 320 35% 548 108 122. 4. 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(, ) EHS - To create a better future every day , - (Suave) 17% 150, 1,500 - (Rexona), (Dove) 15% - 2 direct to home - - , , 6~12 , 2003 30, 35,000 - , 1 4 - - NGO - 2008~2010 1,960 2.1 116 130. 10. (, ) - 2007 - 2011 11, , (GDP) 11% , - , , , IT - mWomen Vodafone retailer - - 117 131. 11. 3M(, ) LCD TV 3MTM Dual Brightness Enhancement Film(DBEF) 3MTM Sunlight Delivery System LEED( ) (3M Crystalline film) (Prestage Series window film) , , , 3MTM NovecTM1230 Fluids Standard Opinion Survey - The Great Places to Work Institute (, , ) global leadership survey open-door , , , , 3M - (, , , ) 3 118 132. Biodiversity (The Nature Conservancy and Conservation International) 3M facility / (, , , , ) - 3M 1.5% , 2% 119 133. 12. (, ) CK(Cannon-Kyoto University) / Bio-based , Lead-free imagePRESS Satera() (Ink Cartridge Satogaeri Homecoming Project) - 3,600 , 80 1,000 , 2011 5 14 - WWF(World Wide Fund of Nature)-Cannon Europe name a real polar bear deforestation (Green Vietnam) - Cannon-Green Library 40,000 120 134. 13. (, ) , ( ) (Raw MaterialSustainablility Assessment Framework ) - Ganier , , , 4 - ( ) - - 2,000 - - 53 - 7 , - HIV (2010 30 50 ) - Loreal-UNESCO for women in science 121 135. 14. (, ) - Frustration-Free Packaging: - Environmentally Friendly Packaging: - Packaging Feedback Program: (SustainableBuilding Design) ( change for better) - , , - - - - (Supporting the Writing Community) 122 136. 15. (, ) ( , ) - - - - - (SCOPE 3) - - Vidya Project - Vidya Total Knowledge , - 18 , , , , Fortune 500 123