+ ship sticks - mwi, inc. study + ship sticks ppc seo seo site audit & targeted content creation...

7
CASE STUDY + SHIP STICKS PPC SEO SEO site audit & targeted content creation strategy resulted in 200% growth. Paid search strategy doubled conversions in the first month with continuing growth.

Upload: ngokhuong

Post on 07-Apr-2018

215 views

Category:

Documents


2 download

TRANSCRIPT

C A S E S T U D Y

+ SHIP STICKS

PPC

SEO SEO site audit & targeted content creation

strategy resulted in 200% growth.Paid search strategy doubled conversions

in the first month with continuing growth.

Their Mission

At Ship Sticks, the mission is to make golf travel simpler, easier, and more

affordable. Their goal is to provide golfers with a hassle-free alternative

to lugging their clubs to and from the airport in order to improve the golf travel

experience.

History of Success and Continued Growth

Since their inception, they’ve helped customers ship their golf clubs over 277 million miles. Ship Sticks has formed partnerships along the

way with thousands of golf facilities, including over 80 percent of Golfweek’s Top 400 golf courses, country clubs, and resorts.

Ship Sticks currently operates at more than 3,000 facilities worldwide and is committed to improving the customer experience by getting

golf clubs to and from destinations safely, quickly, and cost-efficiently.

Meet Ship Sticks

C A S E S T U D Y+ SHIP STICKS

As a rapidly growing company, Ship Sticks approached MWI to help stabilize, solidify, and build their online presence to increase their digital footprint.

Where We Come In

OUR WORK

C A S E S T U D Y+ SHIP STICKS

Step 1

SEARCH ENGINE OPTIMIZATION

SEO

STARTED WITH MWI

SEO SITE AUDIT

COMPLETED

CONTINUED GROWTH

JUL SEP NOV JAN

MWI began with an aggressive onsite SEO strategy to build a solid foundation and ensure content was being levearaged

effectively across the webstie. Because of Ship Sticks’ media coverage and growth early on, MWI capitalized on content

and link building strategies to maximize offsite SEO opportunities.

After initial research was finished, a thorough SEO site audit was completed and implemented and traffic began to

increase. The graph below shows the increase of organic traffic as we’ve worked with Ship Sticks.

C A S E S T U D Y+ SHIP STICKS

During the first few months of partnership, MWI saw great

growth potential in taking over all of Ship Sticks’ PPC

execution. Through audits and research MWI saw immediate

opportunities for growth and implemented changes to

strategies and execution. Traffic, conversions, and ROI

continued to increase as we managed thtis channel.

Over time, PPC growth has continued to snowball as we

continue to optimize these paid campaigns.

Step 2

PAY PER CLICK OVER TIME, PPC GROWTH HAS

CONTINUED TO SNOWBALL.

+103% +99%Paid Organic

PPC

OCT ‘15 JAN ‘16

C A S E S T U D Y+ SHIP STICKS

““THE GOAL IS TO

CREATE GROWTH AND INCREASED REVENUE

FOR OUR CLIENTS.

As with all MWI partnerships, the goal is to create growth

and increased revenue for our clients. Our partnership with

Ship Sticks has allowed us to be aggressive in our marketing

tactics and achieve the goals and outcomes necessary to

grow their business through digital marketing.

Today, Ship Sticks continues to thrive as an MWI partner.

We are an advocate for their brand and the services they

provide.

Conclusion:

WIN-WINPARTNERSHIP

C A S E S T U D Y+ SHIP STICKS

Let’s strengthen your online footprint and build a successful digital marketing strategy.

Find out morehttp://mwi.com(855) 222-4230

Improve your digital footprint

WORK WITH US

C A S E S T U D Y+ SHIP STICKS