עמוס גבע - standwithus
DESCRIPTION
עמוס גבע, בכנס איגוד האינטרנט "פיתוח וניו מידה תחת אש" מספר על פעילות StandWithUs בזמן המבצע הצבאי עמוד ענן.TRANSCRIPT
New Media & Public opinion
Personal stories >> Information >> Narrative
Personal Stories
Most interesting and viral posts are around personal testimonies.
Credible Information
Respond to lies with facts.
Credible Information
Release credible information on high interest issues:
Human rights, war ethics, victims:
Narrative - Perspective
Try to give people on the other side of the screen a sense of empathy.
Points for improvement
Deepen the already existing cooperation between pro-Israel NGO's & Gov./IDF.
Technological advantage – social apps, mini sites, mobile apps – development.
Language – Translation into popular foreign languages – French, Spanish, Russian, Arabic, German, etc.