把你的 startup 帶到世界 - 打造國際水平的簡報
DESCRIPTION
http://www.alphacamp.tw/ [2014/9/20] 把你的 Startup – 帶到世界打造國際水平的簡報 你是個有國際觀,除了立足台灣更想放眼國際的創業家嗎? 想了解頂尖顧問公司用什麼的模組架構來做商業分析? 想知道如何只用 3 分鐘讓人認識你的產品和商業模式? 你需要一堂具有國際水平的簡報課!TRANSCRIPT
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把你的 startup 帶到世界 打造國際⽔水平的簡報
!Sep 20, 2014
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10 週新創事業實戰營
4
全端設計與 開發
Mobile App 開發
Full Time Full Time Part Time
行銷實戰技
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Pre-reading list
• Airbnb Series A Pitch Deck!! http://www.pitchenvy.com/gallery/airbnb-pitch-deck/
• TED Talk: Amy Cuddy on Body Language!! https://www.ted.com/talks/amy_cuddy_your_body_language_shapes_who_you_are
• TED Talk: David Rose on Pitching to VCs!! http://www.ted.com/talks/david_s_rose_on_pitching_to_vcs
• Guy Kawaski 10 slides!! http://blog.guykawasaki.com/2005/12/the_102030_rule.html
• Order with Me - Tech Crunch Disrupt Beijing!! http://techcrunch.com/video/order-with-me/517390015/
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Agenda
• Dry Run (30 min)
• Story Telling (60 min)
• Break + Exercise 1 (60 min)
270 分鐘
• Startup Pitch Essentials (20 min)
• Break + Exercise 2 (60 min)
• Business Framework & Tools (40 min)
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講師介紹
Ellie Chang!• Associate, Booz & Company!• MBA, Ross School of Business, University of Michigan!• HK & TW Purchases Leader, Procter & Gamble
Bernard Chan!• Founder, ALPHA Camp!• Regional Director, Yahoo!!• Consultant, Bain & Company!• MBA, MIT Sloan School
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先互相認識⼀一下
You go first
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This is not an English Class
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OBJECTIVE!!
High-level direction of building an effective (startup / business) pitch
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Detailed Business Presentation
Startup Pitch
vs
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Story Telling | 說故事
Bernard’s
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Telling good story
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What makes a good movie?
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Three parts to a good movie
Script Visual Acting
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Script
• Structure & Logical
• Connects with Audience
• Meaning / Message / Impact
Elements of a good script
• A satisfactory ending
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Ending = Decision / Next Steps
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Ghost Deck
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從前有一個國王
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他想買一件新衣
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最後,每個人都在嘲笑他
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Storyboarding
Slide sorter
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VisualPicture is worth thousand words…
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Landscape War Scene
SuspenseClose-up
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Slide < > Scene
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Imagery
Source
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Data
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Data
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Flow chart / process
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Product
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Key message
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Suspense
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Attention
你的⼈人跟你的投影⽚片⼀一直在競爭
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YOU
才是簡報的核⼼心
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Less is more
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ActingPeople is everything
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80%20%
Delivery
Content
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Single most important thing about a VC pitch
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YOU
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Personal Traits
Integrity
Exp / Knowledge
Passion
Confidence
Skills
Leadership
Vision
Commitment
Realism
CoachableSource: http://www.ted.com/talks/david_s_rose_on_pitching_to_vcs
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80%Practice
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The key to storytelling is !not your perfection but your humanity!
!Garr Reynolds
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A powerful story
Amy Cuddy
“I had a car accident when I was 19…
“I felt entirely powerless…
“I was so afraid…
A good story is deeply personal, yet universal to all of mankind
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Business Framework & Tools
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Horizontal Logic and Vertical Logic
Horizontal logic = a narrative flow of all the headlines
Vertical logic = a link between the headline and its support- ing data
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Company ABC has experienced profitable growth in recent years
Driving Forces Company ABC Revenue & Profit Trend!2003 - 2007
Strong organic growth!▪ Increasing # of product innovation!▪ Expanded channel!▪ Market launch in LA market!!Successful cost restructuring program!!Aggressive on-going cost mgmt!!!
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However, ABC is still working toward becoming the market leader
Market Share !2007
19%
57% SeriesSeries
24%
SeriesXYZ
ABCDEF
Market Penetration!2007
ABD 58%
DEF 63%
48
47
46.3%
45.5%
Age Phones % with Smartphone
Gender % Male
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With the proposed market expansion, ABC can expect to increase its market dominance
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Mock up – check your logic
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Tools
表現數據的圖表⼯工具
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Area Chart
0
2
4
6
2007 2008 2009 2010 2011 2012 2013 2014
Series
Y Axis
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Stacked Area Chart
0
5
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SeriesSeries
Y Axis
SeriesSeries
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100% Area Chart
2007 2008 2009 2010 2011 2012 2013 2014 2015
Series
Series
Series
100%
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Bar Chart
46
31
202007
2008
2009
Series
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Stacked Bar Chart
50
35
45
20
32
44
20
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2720 1392007
4746
3931 1662008
2282009
SeriesSeries SeriesSeriesSeries
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Clustered Bar Chart
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SeriesSeriesSeriesSeriesSeriesSeries
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Column Chart
46
31
20
2007 2008 2009
Series
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Stacked Column Chart
50
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2720
139
2007
3931
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Series
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Series
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100% Stacked Column Chart
36% 21% 20%
15% 19% 19%
15% 18% 20%
20%15%
139
21%
2007
23%
20%
228
18%
166
2008 2009
SeriesSeriesSeries
Series
Series
100%
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Clustered Column Chart
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27
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2007 2008 2009
SeriesSeriesSeriesSeriesSeriesSeries
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Combination Chart
35
232632
21302623
53
3539
48
32
4539
35
0102030405060
2007 2008 2009 2010 2013 2014
SeriesSeries
Y Axis
2011 2012
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Stacked Column Chart with Secondary Axis
0
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SeriesSeriesSeries
Y Axis Y Axis
32
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Line Chart
0
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Y Axis
Series
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Multiple Series Line Chart
0
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SeriesSeriesSeriesSeriesSeries
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Pie Chart
19%
57% SeriesSeries
24%
Series
24%
57% Series
Series
19%
19%
Series
Series
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Mekko Chart with Unit Axis
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Label
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Label
79
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Label
Series
Series
SeriesX Axis
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Mekko Chart with 100% Axis
100%19%
26%
55%
Label
Series
Series
Series
X Axis
52%
8%
40%
Label
45
82%
5%13%
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Scatter Chart
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Bubble Chart
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Waterfall Chart
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80%Practice
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Startup Pitch
Bernard’s
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Guy Kawasaki: 10 / 20 / 30
10 Slides
20 Minutes
30 Point Font
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Guy Kawasaki: 10 / 20 / 30
Problem
Business model
Solution
Technology (how)
Marketing & Sales
Competition
Projections
Team
Status / Timeline
Call-to-action
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Linkedin Series B Greylock
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Linkedin Series B Greylock
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78
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A few key points
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Starting!Point
The!possibility
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1. Sell a big dream !but!
start with something you can win
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2. Be very strong in!two of these three
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Team
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Traction
“if you have traction, lead with traction”
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Customer understanding
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3. Personal story is a good start
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Single most important thing about a VC pitch
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YOU
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10 週新創事業實戰營
89
全端設計與 開發
Mobile App 開發
Full Time Full Time Part Time
行銷實戰技
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End
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