起跑 - startup weekend shanghai november 2011
DESCRIPTION
TRANSCRIPT
Startup Weekend – 起跑 APP
For Discussion Purposes
The core value of our APP is to realize frequent interaction via social communication, and to help users achieve their health goals.
2
For Discussion Purposes
3
The core value of our APP is interaction & social media, and to help users achieve their health.
Setting personal plan
Encourage friends
Keep going, achieve goals
For Discussion Purposes
The target customers are 30 million sub-healthy smart phone owners in China.
4
2011, 54,100,000smart phones are sold out in China
80% of buyers are 18-35 years old
76% Middle class population with Sub-health condition
People with gym membership only go to gym 10 times a year in average.
For Discussion Purposes
Rivals
5
咕咚
101 健康
APP
口袋挑战
Domestic Rivals
Fitbit
Dailyburn
Nike+GPS Getupp
Endomondo
Runkeeper
Oversea Rivals
健身追踪器
生理节律
For Discussion Purposes
We achieve our target customers via three channels.
6
起跑
Mutual Promotion
Sense of
Achievement
Health
Offline
O2O
Online
Gym School Office
SNSContact List
APP Store SNS Plug-in BBS/Blog
AndroidMarket
For Discussion Purposes
There are three kinds of profit models.
7
Pro License
O2O MarketingData Mining
For Discussion Purposes
Team members
9
产品经理张治国 企业咨询管理顾问
市场高法璞大学学生 经济专业
市场唐加琪企业咨询管理顾问
市场王潇宇大学学生 医学
开发王文杰瑞意恒动 程序员
市场卞家荣市场调研与营销
设计张孟大学学生 物理专业
设计张烁大学学生 平面设计
设计范李源大学学生 舞蹈专业