{ stock photography. stock photography: the supply of photographs licensed for specific uses, often...

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{ Stock Photography

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Page 2: { Stock Photography. Stock Photography: the supply of photographs licensed for specific uses, often used instead of hiring a photographer. Most stock

Stock Photography: the supply of photographs licensed for specific uses, often used instead of hiring a photographer. Most stock photos are produced in studios using a wide variety of models posing as professionals and stereotypes, expressing stereotypical emotions and [gestures].

(www.wikipedia.com)

Page 3: { Stock Photography. Stock Photography: the supply of photographs licensed for specific uses, often used instead of hiring a photographer. Most stock

Images are submitted by a photographer to an agency that acts as a go-between (between photographer and purchaser).

Some agencies buy the copyrights from the photographer; some agencies take a percentage of the sale or license; and some (few) agencies are non-profit.

How It Works

Page 4: { Stock Photography. Stock Photography: the supply of photographs licensed for specific uses, often used instead of hiring a photographer. Most stock

Image pricing depends on the size of audience, the length of time and region the image will be used, the exclusivity of the use, and the photographer’s reputation.

Typical earnings for photographers are $1-200 per image licensed.

The Money

Page 5: { Stock Photography. Stock Photography: the supply of photographs licensed for specific uses, often used instead of hiring a photographer. Most stock

Getty Images Corbis ShutterStock iStockPhoto Dreamstime Stockxpert Fotolia MorgueFile

Agencies: A Sampling

Page 6: { Stock Photography. Stock Photography: the supply of photographs licensed for specific uses, often used instead of hiring a photographer. Most stock

Check out available images, and add types of images that are not represented. Look at sites’ “wish lists” as well as their guidelines.Start out with a free sharing site, like MorgueFile (www.morguefile.com) - get feedback on your images by seeing how many people download them (for free).Don’t expect to make money fast—you will have to fund your own projects for awhile

How to Get Started

Page 7: { Stock Photography. Stock Photography: the supply of photographs licensed for specific uses, often used instead of hiring a photographer. Most stock

Guidelines on iStockphoto (2012)

Page 8: { Stock Photography. Stock Photography: the supply of photographs licensed for specific uses, often used instead of hiring a photographer. Most stock

You are your own boss.

You have the freedom to take any photos, any time, any where, any style.

It can easily be done “on the side” or as a hobby.

The Benefits

Page 9: { Stock Photography. Stock Photography: the supply of photographs licensed for specific uses, often used instead of hiring a photographer. Most stock

Income fluctuates and is unpredictable.

You need a strong grasp on copyright and licensing issues.

The Downside

Page 10: { Stock Photography. Stock Photography: the supply of photographs licensed for specific uses, often used instead of hiring a photographer. Most stock

(Royalty) Free: a “flat fee” to use the image multiple times for multiple purposes (with limits)

No time limit on when the buyer can use an image

The photographer retains exclusive rights to the image

Copyright Terms: Royalty Free

Page 11: { Stock Photography. Stock Photography: the supply of photographs licensed for specific uses, often used instead of hiring a photographer. Most stock

License value determined by the use of the image

Terms of the license are clearly defined and negotiated

Provides assurance that an image will not be used by another buyer in a conflicting manner

“Editorial” is a form of rights-managed license: when there are no model releases for the subjects, the images can only be used for noncontroversial news or educational purposesCopyright Terms: Rights Managed

Page 12: { Stock Photography. Stock Photography: the supply of photographs licensed for specific uses, often used instead of hiring a photographer. Most stock

As far as photography is concerned, “public domain” is the category for images in which the photographer has clearly forfeited intellectual property rights

These images can be used by anyone, anytime, in any way

Copyright Terms: Public Domain

Page 13: { Stock Photography. Stock Photography: the supply of photographs licensed for specific uses, often used instead of hiring a photographer. Most stock

Most popular images are ones that contain peopleYou must have model releases for any identifiable people in your imagesDo not include images of corporate logos or trademarks, and avoid recognizable productsTag your photos carefullyInclude a short description, including the name of the location if it’s significant

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