strengths: -$1 million budget large target market weaknesses: date of the event size is limited
TRANSCRIPT
Susan G. Komen for the Cure announces the mid-
Missouri affiliate
Marketing Communications PlanRace for the Cure
By: Hilary Rae Smith
Guiding Principles1We believe in the power of the individual, recognizing
the extreme value of one and the dynamic force of many.
2. We honor volunteerism and foster the spirit to serve
by the lives we touch.
To Nurture an environment where people are valued and treated with dignity, respect, and fairness.
4. We believe that financial performance is a must, not
as an end itself, but as a means to accomplish our broader mission.
Race for the CureMISSION STATEMENT
To eradicate breast cancer as a life threatening disease by advancing research, education, screening, and treatment with the help of volunteers, sponsors, and events such as Race for
the Cure. The goal is to not only cure breast cancer for our future generations but to also help meet the needs of woman
facing the issue today.
VISIONWith over $1 billion invested to date it is in Susan G. Komen for the Cure’s best intention to fulfill their promise of becoming the
largest source of nonprofit funds dedicated to fight breast cancer throughout the world. With their ever-growing
volunteer force they strive to continue to increase their support in the education and prevention of breast cancer and to provide
funds for research that will help end breast cancer forever.
Situational Analysis
Strengths: -$1 million budget Large Target Market
Weaknesses: Date of the event Size is limited
Partners
OBJECTIVE* To have more than 10,000 participants and to raise more than $500,000 by May
4, 2009.
Goals:
To effectively access our target market (women aged 16-60 within 60 miles of Columbia, MO) with a message that reflects the Komen for the Cure image and is motivating enough to call to action in order to meet or exceed our set objectives.
Flyer
Komen mid-Missouri Race for the Cure®
May 4, 2009Columbia, MO
www.komenmidmissouri.org
E-Newsletter
Press release
FOR IMMEDIATE RELEASE: CONTACT: Elizabeth Mendenhall Mid-Missouri Affiliate President (573) 823- CURE [email protected] Mid-Missouri announces first Susan G. Komen Race for the Cure Columbia, Missouri 11/17/08- Susan G. Komen for the Cure announces the first mid-Missouri affiliate Race for the Cure. The
event will be a 5k run/walk and will take place downtown Columbia, Mo on May 4, 2009 at 9 a.m. Previous Race for the Cure events have substantially benefited local and nationwide efforts to help cure breast cancer and mid-Missouri is excited to join the efforts as an affiliate.
Race for the Cure has been a large contributor to breast cancer efforts. St. Louis’s 2007 Race for the Cure had over 67,000
participants and raised more than $3.2 million dollars. Seventy-five percent of the money raised stayed in the local communities efforts against breast cancer while the remaining 25 percent went towards Susan G. Komen’s nationwide efforts.
Iris Calloway, mid-Missouri affiliate vice president, said “We are very excited to be an addition to what I would consider one of the
most successful and influential organizations existing. We are looking forward to a great turnout and a very rewarding experience, but much of this events success is reliant upon volunteers, participants, and sponsors and we have faith that they will make this an event to stand out in the fight against breast cancer.”
Susan G. Komen for the cure has been one of the most donated to not-for-profit charities for more than 10 years and has been
rewarded numerous times for their outstanding achievement with successful fundraising to aid in the search for a breast cancer cure. Through events like Race for the Cure they have been able to invest over $1 billion to date to benefit breast cancer awareness, education, research, and underprivileged women. To do your part in the fight against breast cancer visit www.komenmidmissouri.org or contact Elizabeth Mendenhall at [email protected] for more information.
Fact sheet November 17, 2008 Susan G. Komen Presents the Mid-Missouri Affiliate Race for the Cure CONTACT: Elizabeth Mendenhall Mid-Missouri Affiliate President (573) 823-CURE [email protected] Susan G. Komen Breast Cancer Foundation was established in 1982 and is a nationally known and recognized organization aimed
to educate women by advancing and increasing awareness, treatment, and screening of the life threatening disease. Through the help of donations and thousands of gracious volunteers at events such as Race for the Cure, the Susan G. Komen Breast Cancer Foundation has funded and assisted with community awareness by educating the importance of early detection and enhancing existing services.
Race for the Cure The first Race for the Cure took place in Dallas, TX, Komen headquarters, in 1983 and had 800 volunteers. Since 2005, there are more than 100 Race for the Cure’s nationwide and in these 3 years more than 1 million people have
participated in the event. Seventy-five percent of the money raised stays within the local communities efforts against breast cancer while the remaining
25 percent goes towards nationwide efforts. Mid-Missouri’s recent addition as an affiliate is a great opportunity to enhance local breast cancer research, education, and
prevention. When and Where The 5k run/walk will begin at Stephens College and will end at the Ellis Fischel Cancer Center on Business Loop. Registration will begin at 7:30 am on May 4, 2009. Successes and Goals The mid-Missouri affiliate is expecting to reach $500,000 in fundraising and to have at least 10,000 participants. Komen has been named a top-rated charity by Charity Navigator for the second year. Komen plans to donate $2 billion in the next 10 years for breast cancer research and community health and education
programs. Help Win the War
Op/Ed
To emphasize the local aspect
Call To Action!!!!!!!!!!!!!!!!!!!!!!