土耳其機械市場概況介紹 - taiwan trade shows

105年5月6日劉士銘 (Mark Liu) 伊斯坦堡台貿中心

土耳其機械市場概況介紹

土耳其整體經貿

土耳其機械產業

土耳其機械買主聯誼會

機會與挑戰

拓銷建議

大綱

2

Taiwan

Turkey

土耳其地理位置

3

National Area 783,562 KM2

Population 7,874萬

GDP US 822 Billions

Per capita GDA US $10,830

Unemployment 10.2%

Economic Growth Rate 3.8% (for 2015)

Economic Growth Rate 3.6% (forecasted for

2016)

Capital of Turkey Ankara

Overview of Turkey

4

土耳其與台灣貿易概況

Total Volume：

Turkey：US$351 billion Taiwan：US$522.5 billion

Export： US$143.8 billion Export： US$285.3 billion

Import： US$207.2 billion Import： US$237.2 billion

Volume：

Turkey’s export to Taiwan: US$ 0.179 billion

Turkey’s Import from Taiwan：US$1.512 billion

Trade Deficit against Turkey：US$1.333 Billion

Contents：

Turkey to Taiwan：Iron/Steel products, marbles, construction

stones, apparel & textiles,….

Taiwan to Turkey：ICT products, machinery, auto parts, ..

5

投資環境分析(優點)

充沛且年輕勞動人口，工資尚稱低廉

外匯無管制，資金流通自由

歐亞橋樑，進入歐洲、中亞、中東及北非等市場跳板。人口眾多，龐大內需市場

6

投資環境分析(缺點)

電力缺乏，電力供應不及人口發展，偶有斷電情況

文化及語言差異大，日常生活與商旅往來不便

政府行政效率低，行政手續繁複

外資將其股票及房價炒高，致經營成本相對提高

7

市場環境分析

一般市場情況:

1.回教國家中最具自由開放與進步

2.土人熱情,家庭觀念重,故在做生意上講

究關係

3.土人好面子,重排場,階級觀念重

4.消費兩極化

5.長期通貨膨脹

6.市場景氣起伏波動大

8

喜歡議價

喜歡新產品

推陳出新

重視售後服

務

放帳長達1年

財務風險高

歐洲進口首

選

口碑相傳

9

市場特性

市場環境分析

土耳其近10年來經濟發展 -經濟成長率及消費者物價指數

年度經濟成長率消費者物價指數

2003 5.3% 25.3%

2004 9.4% 9.4%

2005 8.4% 7.7%

2006 6.9% 9.7%

2007 4.5% 8.4%

2008 1.1% 10.43%

2009 -4.7% 6.53%

2010 8.9% 6.4%

2011 8.5% 10.45%

2012 2.2% 6.16%

2013 4% 9.7%

2014 2.9% 8.17%

2015 3.8% 8.85% 10

土耳其機械產業

11

發展成熟之重點產業，產值達253億美元，占整體製

造業4.5%，為出口值14%

以進口帶動出口，2015年進口值229億美元，出口

值118億美元

2023年建國百年目標: 出口值達1,000億美元

以內燃機、鍋爐燃燒機、磨粉機、建築機械、重工

機械、工具機、切割機、木工機、汽動機、紡織

機、食品加工機、縫紉機、冰箱與洗衣機等為主

2

3

4

2014/2015工具機進口金額

13

資料來源:

Turkish Statistics Institute

HS Code Product 2014 (USD$) 2015 (USD$)

%

Change

8457

Machining centres, unit construction machines "single station"

and multi-station transfer machines for working metal

272.874.506

268.030.730 -2%

8462

Machine tools, incl. presses, for working metal by forging,

hammering or die-stamping; machine tools, incl. presses, for

221.560.163

208.959.964 -6%

8458 Lathes, incl. turning centres, for removing metal

244.393.202

207.442.065 -15%

8466

Parts and accessories suitable for use solely or principally with

the machine tools of heading 8456 to 8465, incl. work

163.136.586

148.487.201 -9%

8456

Machine tools for working any material by removal of

material, by laser or other light or photon beam, ultrasonic,

elect

114.892.869

104.279.663 -9%

8465

Machine tools, incl. machines for nailing, stapling, glueing or

otherwise assembling, for working wood, cork, bone, hard

147.773.043

96.680.061 -35%

8460

Machine tools for deburring, sharpening, grinding, honing,

lapping, polishing or otherwise finishing metal, metal carbid

81.915.912

80.654.477 -2%

8459

Machine tools, incl. way-type unit head machines, for drilling,

boring, milling, threading or tapping (excl. lathes and

72.702.542

66.390.111 -9%

8464

Machine tools for working stone, ceramics, concrete, asbestos-

cement or like mineral materials or for cold-working glass

89.468.677

61.605.620 -31%

8463

Machine tools for working metal, sintered metal carbides or

cermets, without removing material (excl. forging, bending,

71.618.632

52.762.561 -26%

8461

Machine tools for planing, shaping, slotting, broaching, gear

cutting, gear grinding or gear finishing, sawing, cutting-

43.571.763

36.352.066 -17%

Total

1.523.907.895

1.331.644.519 -13%

2015工具機進口國比重

14 資料來源:Turkish Statistics Institute

Germany 16%

Italy 14%

China 9%

Taiwan 9%

Japan 7%

Switzerland 5%

S. Korea 4%

USA 2%

Spain 1%

Austria 1%

France 1%

Czech Republic

1%

Others 30%

2014/2015塑膠機械進口金額

15

資料來源:


HS Code Products 2014 (USD$) 2015 (USD$) % Change

847710

Injection-moulding machines for working

rubber or plastics 187.335.519 191.646.960 2%

847720 Extruders for working rubber or plastics 173.689.222 111.431.732 -36%

847730

Blow-moulding machines for working

rubber or plastics 14.268.459 17.465.122 22%

847740

Vacuum-moulding machines and other

thermoforming machines for working

rubber or plastics 11.949.427 9.464.449 -21%

847751

Machinery for moulding or retreading

pneumatic tyres or for moulding or

otherwise forming inner tubes of rubber

or plast 20.412.508 20.837.431 2%

847759

Machinery for moulding or otherwise

forming products from rubber or plastics

(excl. injection-moulding machines,

extrude 24.487.701 32.506.484 33%

847780

Machinery for working rubber or plastics

or for the manufacture of products from

these materials, not specified or inclu 155.026.260 144.167.843 -7%

847790

Parts of machinery for working rubber or

plastics or for the manufacture of products

from these materials, n.e.s. 53.839.723 49.370.214 -8%

Total 641.008.819 576.890.235 -10%

2015塑膠機械進口國比重


China 28%

Germany 18%

Italy 11%

Austria 7%

Taiwan 5%

Japan 5%

Switzerland 3%

S. Korea 2%

USA 2%

Thailand 2%

Others 17%

2014/2015木工機進口金額

17

資料來源:


HS Code Product 2014 (USD$) 2015 (USD$)

%

Change

846510

Machines for working wood, cork, bone, hard rubber, hard

plastics or similar hard materials, which can carry out

differe

33.891.990

18.123.253 -47%

846591

Sawing machines for working wood, cork, bone, hard

rubber, hard plastics or similar hard materials (excl.

machines for w

24.944.799

19.481.303 -22%

846592

Planing, milling or moulding -by cutting- machines, for

working wood, cork, bone, hard rubber, hard plastics or

similar

7.202.113

7.464.631 4%

846593

Grinding, sanding or polishing machines for working wood,

cork, bone, hard rubber, hard plastics or similar hard

materia

13.136.016

6.536.092 -50%

846594

Bending or assembling machines for working wood, cork,

bone, hard rubber, hard plastics or similar hard materials

(excl.

13.355.806

5.352.415 -60%

846595

Drilling or mortising machines for working wood, cork,

bone, hard rubber, hard plastics or similar hard materials

(excl.

10.013.871

8.768.770 -12%

846596 Splitting, slicing or paring machines, for working wood

2.091.417

1.281.587 -39%

846599

Machine tools for working wood, cork, bone, hard rubber,

hard plastics or similar hard materials (excl. machines for

wor

43.137.031

29.672.010 -31%

Total

147.773.043

96.680.061 -35%

2015木工機進口國比重


Italy 40%

Germany 14%

China 14%

Austria 5%

Taiwan 3%

Czech Republic 2%

Finland 1%

Spain 1%

France 1%

UK 0%

USA 0%

Japan 0%

s. Korea 0%

Others 19%

2014/2015紡織機械進口金額

19

資料來源:


HS

Code Product 2014 (USD$) 2015 (USD$)

%

Change

8444

Machines for extruding, drawing, texturing

or cutting man-made textile materials

68.791.925

98.053.112 43%

8445

Machines for preparing textile fibres;

spinning, doubling or twisting machines and

other machinery for producing textile

654.870.872

290.083.435 -56%

8446 Weaving machines "looms"

320.874.073

149.689.669 -53%

8447

Knitting machines, stitch-bonding machines

and machines for making gimped yarn, tulle,

lace, embroidery, trimmings, brai

376.495.757

236.377.045 -37%

8448

Auxiliary machinery for use with machines

of heading 8444, 8445, 8446 or 8447,

e.g. dobbies, jacquards, automatic stop m

211.331.673

165.346.155 -22%

8449

Machinery for the manufacture or finishing

of felt or nonwovens in the piece or in

shapes, incl. machinery for making fe

26.335.460

125.875.955 378%

8451

Machinery (excl. of heading 8450) for

washing, cleaning, wringing, drying, ironing,

pressing incl. fusing presses, bleac

241.504.498

196.181.285 -19%

8452

Sewing machines (other than book-sewing

machines of heading 8440); furniture, bases

and covers specially designed for se

125.508.855

96.503.249 -23%

Total

2.025.713.113

1.358.109.905 -33%

2015紡織機械進口國比重


Germany 20%

Switzerland 13%

Italy 12%

China 11%

Belgium 7%

Japan 6%

France 4%

S. Korea 2%

Taiwan 1%

India 1%

USA 1%

Czech Rep. 1%

Poland 1%

Spain 1%

Austria 1%

Others 18%

2014/2015食品機械進口金額

21

資料來源:


HS

Code Product 2014 (USD$) 2015 (USD$)

%

Change

8421

Centrifuges, incl. centrifugal dryers (excl. those

for isotope separation); filtering or purifying

machinery and apparat

958.779.555

1.012.029.958 6%

8434

Milking machines and dairy machinery (excl.

refrigerating or heat treatment equipment,

cream separators, clarifying cent

49.852.297

21.473.656 -57%

8435

Presses, crushers and similar machinery used in

the manufacture of wine, cider, fruit juices or

similar beverages (excl.

6.386.631

5.287.924 -17%

8437

Machines for cleaning, sorting or grading seed,

grain or dried leguminous vegetables;

machinery used in the milling indu

28.140.357

24.883.328 -12%

8438

Machinery, not specified or included elsewhere

in this chapter, for the industrial preparation or

manufacture of food or

264.709.224

251.300.580 -5%

Total

1.307.868.064

1.314.975.446 1%

2015食品機械進口國比重


Germany 22%

China 12%

Rep. Of S. Africa

9%

Italy 8% Czech Rep.

8% France 5%

USA 5%

UK 4%

Japan 3%

Netherlands 3%

Austria 2%

Denmark 2%

Switzerland 1%

Spain 1%

S. Korea 1%

Taiwan 1%

Sweden 1%

Poland 1%

India 1%

Norway 1%

Romania 1%

Others 4%

2014/2015包裝機械進口金額

23

資料來源:


HS Code Product 2014 2015 % Change

842240

Packing or wrapping machinery, incl. heat-

shrink wrapping machinery (excl. machinery

for filling, closing, sealing or la

270.759.986

293.817.471 9%

842230

Machinery for filling, closing, sealing or

labelling bottles, cans, boxes, bags or other

containers; machinery for capsu

151.971.989

136.537.191 -10%

842290

Parts of dishwashing machines, packing or

wrapping machinery and other machinery

and apparatus of heading 8422, n.e.s.

92.785.680

80.903.547 -13%

Total

515.517.655

511.258.209 -1%

2015包裝機械進口國比重


Italy 38%

Germany 20%

China 3%

Poland 2% Switzerland

2%

Netherlands 2%

Spain 1%

France 1% Japan

1% USA 1%

Denmark 1%

UK 1%

Taiwan 1%

Sweden 1%

Bulgaria 1%

S. Korea 1%

Others 22%

2015向台灣進口金額

25

118,489,387

29,009,225

3,154,198

18,124,947 15,955,168 3,237,224

-

20,000,000

40,000,000

60,000,000

80,000,000

100,000,000

120,000,000

140,000,000

USD$

資料來源:Turkish Statistics Institute


服務

資訊

客戶忠

誠度

26

定期與機械進口商進行資訊交換

提供我國產業最新資訊和資源

了解買主採購需求和問題，提供協助

蒐集當地市場發展趨勢和最新情報

推廣台灣機械業及台灣國際專業展

洽邀赴台觀展及採購

27


一季一城

• ISTANBUL

• KONYA

• ANKARA

• BURSA

兩地四展

• MAKTEK

• PLAST EURASIA

• MT DUO

• TAIPEI PLAS

商公會

• TIAD

• PAGEV

• AIMSAD

• TEMSAD

• ITO

• ATO

• more

電子報

• 產業資訊

• 展覽資訊

• TMP

• 活動報導

28


• 4/21伊斯坦堡首站

• 台土77家業者

• 土耳其機器公會副理事長、塑膠公會理事長、流行服飾聯合會理事長、木工機工會副理事長等重要人士皆蒞臨致詞，高度肯定台灣機械品質，期許與台灣機械業者有更密切的合作。

• PAGEV / GSO / KMTSO組團參觀TAIPEI PLAS

29


30

售後服務代理制度付款條件

價格競爭銀行資源中國品質

產品多樣出貨交期在地投資

台灣機械之挑戰與機會

拓銷建議與方式

31

匯率關稅價格創新付款

思考問題

32

產品定位產品策略行銷方法


• 參加土耳其專業展

33

展覽日期展覽名稱展覽地點主辦單位網址 E-MAIL

2016 年

10 月 11

日至 16

日

MAKTEK

Tüyap Fuar

ve

Kongre

Merkezi,

İstanbul

1.Tuyap

2.TIAD

www.maktekfua

ri.com

maktekeurasi

[email protected]

m.tr

2016 年

12月 7

日至10

日

PLAST

EURASIA

Tüyap Fuar

ve

Kongre

Merkezi,

İstanbul

1.Tuyap

2.PAGEV

www.plasteurasi

a.com

sales@tuyap

.com.tr


mailto:[email protected]



http://www.itf-exhibitions.com/

http://www.itf-exhibitions.com/



• 專業雜誌刊登廣告及新聞報導

34


參、拓銷建議與方式

• B2B網站

35

alibaba.com.阿里巴巴網站:最受歡迎的B2B網站。 YellowPages.com.tr 黃頁網站:工商名錄，目前有84萬筆公司資料。 TradeTurkey.Com貿易網站:共有來自各國家55萬商家資料。 Turkfreezone.com土耳其自建的國際網站:土耳其10萬筆商家資料，還有國際廠商

http://en.yellowpages.com.tr/

• 參加貿協各式活動

36

全球採購大會貿易訪問團

視訊採購會議台灣精品活動


• 人際網絡(介紹客戶)

• 相關機械產業公會網站，蒐集資訊

• TIAD 工具機

• PAGEV 塑膠機械

• AIMSAD 木工機

• TEMSAD 紡織機械

37


4 major areas

貿易洽談協助

商務中心

參展協助

資訊提供

38

伊斯坦堡台貿中心服務介紹

Suna Chen

Aysin Gulsen Murat

Mark Liu

2015.2.1

2013.8.29

▓1989.10.1 ▓2007.06.18 ▓2009.08.1

人力編制

40

• Taiwan Trade Center, Istanbul

• Tel:(90)212-290 40 00/01-02-03

• Fax:(90)212-290 40 05

• [email protected]

歡迎多加利用

tel:(90)212-2906042/2906043

tel:(90)212-2906042/2906043

tel:(90)212-2906042/2906043

tel:(90)212-2906042/2906043

tel:(90)212-2906042/2906043

tel:(90)212-2906042/2906043

tel:(90)212-2906042/2906043

tel:(90)212-2906042/2906043

tel:(90)212-2906042/2906043

tel:(90)212-2906042/2906043

tel:(90)212-2906042/2906043

tel:(90)212-2906042/2906043

tel:(90)212-2906042/2906043

THANK YOU !!!

土耳其機械市場概況介紹 - taiwan trade shows

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