the campaign has been tested with target audiences to indicate that it is engaging and performs well...

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Page 1: The campaign has been tested with target audiences to indicate that it is engaging and performs well against the objectives of the campaign. Principle 3: Campaigns should be objective
Page 2: The campaign has been tested with target audiences to indicate that it is engaging and performs well against the objectives of the campaign. Principle 3: Campaigns should be objective
Page 3: The campaign has been tested with target audiences to indicate that it is engaging and performs well against the objectives of the campaign. Principle 3: Campaigns should be objective
Page 4: The campaign has been tested with target audiences to indicate that it is engaging and performs well against the objectives of the campaign. Principle 3: Campaigns should be objective
Page 5: The campaign has been tested with target audiences to indicate that it is engaging and performs well against the objectives of the campaign. Principle 3: Campaigns should be objective
Page 6: The campaign has been tested with target audiences to indicate that it is engaging and performs well against the objectives of the campaign. Principle 3: Campaigns should be objective