.

AQ: The difference between a chain and a

franchise hotel is….

The market consists of all the people who could potentially buy what you are selling or everyone who travels

http://www.youtube.com/watch?feature=player_detailpage&v=m5R6wRUBpRM

Lodging Market

The Lodging market consists of subgroups:Business Conventions and

MeetingsLong-Stay

Leisure Budget Special

Functions in LodgingEach lodging business is unique, yet each one

has to perform the same functionsIn small business, one person may perform

several of these functionsIn a large business, there is usually a

separate department for each functionThe percentage of each market segment

staying at a lodging property is the guest mix.A referral group is a group formed of

independent hotels that create a central office for reservations.

Copy this into your SpiralS

um

mari

zeFront office-Handles all activities with guest rooms, making reservations, checking guest in and out, and helping guests while on propertyHousekeeping-Prepare rooms for guest and do laundry; makes sure building, furniture, floors, and all public areas are clean.Purchasing and Receiving- Buy the right quality and quantity of supplies at the best price. Make sure supplies arrive when needed. Inventory.Management-oversees all functions of the business. Make sure business operating profitably and meets the customer’s needs.Marketing and Sales-Learns what customers want. Develop marketing plans. Advertise.Human Resources- Manages all employee issues, including pay, benefits, hiring , firing, and training.

10 Functions of the Lodging Business

Accounting-Keeps track of all the money that flows in and out of the business.Security-Prevent harm to business property, employees, guests, and guest’s property.Safety and Emergency Procedures-Makes sure the workplace is safe and meets all government safety requirements.Engineering-Makes sure all equipment, plumbing, electricity, and building facilities are working properly.Concierge-helps guest make arrangements and advises guests on what to do and see in the area.

Copy the flow chart

Lodging and Food ServiceProviding food and beverage is an essential part of

the lodging’s servicesAlmost every property has a vending machines Full-service hotels have at least one restaurant,

snack shop, room service, etc.Limited service properties offer a continental

breakfast (which is a morning meal that does not have to be cooked)

Bed-and-breakfasts are famous for home-cooked breakfasts

Resorts have room rates that include meal or meal plan

1) Describe the differences among the four categories of businesses in the lodging industry.

2) What does a hotel management company do?

3) What are the five price categories of lodging properties

4) What are the six major segments of the lodging market?

5) List the functions in lodging business.

Review Questions – Ticket out the door….