nextcollections.com | the online trade fair for the fashion industry … · 2012. 12. 6. ·...
TRANSCRIPT
Fashion Retailers no longer have to wait for the Fashion Trade
Fairs to orient themselves on the buying season. This can now
take place online. With the new platform NextCollections.com
retailers can orient at any time to the coming fashion season.
Not only is this time and cost saving for retailers, it also offers
an opportunity to discover and connect with (new) suppliers.
The main goal of the platform is connecting fashion retailers tosuppliers and vice versa. Retailers can get inspiration from ex-tensive collection previews, videos and collection descriptionsof international suppliers. In addition, current B2B information -purchase prices, margins, ordering information and catalogues- is shown.
SHIFTING OFFLINE TO ONLINEAccording to initiator Marc Verweij, the role of Fashion Trade Fairshas been shifting the past few years. “Ten years ago substantialorders were placed during Fashion Trade Fairs. Nowadays Fashion Trade Fairs are mainly a place to make new contacts andto get a preview of the next collection. If that is the main purpose,then why not do it online!” A logical step with a decrease amountof visitors on Trade Fairs. Especially with the important role thatthe cost aspect plays today. Both retailer and supplier search forways to save time and lower costs. Participation in a fashion exhi-bition costs a fashion brand quickly ten thousand euros. The fa-shion retailer who visits several Fashion Trade Fairs with the wholestaff quickly save thousand euro. The fashion entrepreneurs arevery excited about this initiative. In the last six months more than100 fashion brands have already signed in and about 1.500 retai-lers have registered.”
ONLINE FASHION TRADE FAIRWith so many developments in the fashion industry, such as decli-ning attendance at Trade Fairs, fast stock deliveries in stead ofpreorders and the growth of online stores, there is a need for aquick way to experience new fashion collections. NextCollectionsoffers this “podium” for fashion brands and offers more. Not onlyseeing the collection is a must, retailers are also interested inpractical information including the distribution strategy of a fa-shion brand, sales support, margins and purchasing prices.
DOUBLE SECUREDFashion Retailers get free access by registering on NextCollections.To obtain specific B2B-information online, visitors can request per-mission from individual suppliers. Marc Verweij noted that supplierslike to know who have access to their B2B information. “That is thereason why confidential information is controlled by the suppliersthemselves. This way suppliers are assured that their information is(double) secured.
WHATTOWEARTODAY.COMNextCollections.com is an initiative of NewNext Media, which ear-lier successfully launched WhatToWearToday.com. This websiteprovides consumers an overview of the latest fashion trends andcollections. The website attracted 250,000 visitors within 1 monthalready.__________________________________________________________
NOTE TO EDITORS:see back for more detailsFor digital versions & high res images: http://www.nextcollections.com/press/
New B2B presentation platform for the fashion industry
PRESS RELEASE
ABOUT NEWNEXT MEDIANextCollections.com is an initiative of NewNext Media, a young
online e-publisher in the fashion industry. NewNext offers the latest fashion fast and easy to inform and inspire. With initiatives
involving all players, from producer to retailer to consumer. NextCollections.com is active in 5 European countries.
FOR MORE INFORMATION Contact Marc Verweij, directorr NewNext Media b.v.
[email protected] tel. +31(0)30 20 40 255 / mobile: +31 (0)6 249 18 947
WEBSITES:www.nextcollections.com
www.whattoweartoday.comwww.newnext.nl
DIGITAL VERSIONS & PHOTOShttp://www.nextcollections.com/press/