國際商業展覽通路績效之顧客滿意度研究 the study of the channel performance of...
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國際商業展覽通路績效之顧客滿意度研究 The Study of the Channel Performance of International Trade Show on Customer 期刊： 多國籍企業管理評論 第二卷 第 1 期 2008 年 3 月 期刊發表人：吳碧珠. 指導教授：胡凱傑 博士 00753016 黃惠寧. 簡報綱要. 壹、前言 貳、文獻探討 參、研究設計 肆、實證分析結果 伍、結論與建議. 摘要. 壹、前言. 貳、文獻探討. 一、商業展覽研究現況. 貳、文獻探討. - PowerPoint PPT PresentationTRANSCRIPT
The Study of the Channel Performance of International Trade Show on Customer 1 20083
00753016
3Kerin and Cron(1987)(Hansen,1996)
(Kerin and Cron, 1987; Hansen, 1996; Seringhaus and Rosson, 1998; Shoham, 1999)(Anderson and Oliver, 1987: Jwaorski, 1988)Gopalakrishna and Williams(1992) Williams et al.(1993)
(Gopalakrishna and Lilien, 1995; Kerin and Cron, 1987)() Kerin and Cron(1987) Hansen(2004)
:12345() Tanner(2002) Smith, Hama and Smith(2001) (2003)
(Dekimpe, Franois, Gopalakrishna and Van den Bulte(1997) Smith
Smith, Hama and Smith(2003)Smith, Hama and Smith(2003)
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2007 10848936%25.6%25.6%2.6%46.2% ()
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(Multiple Regression Analysis)