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ConnectionsRecruitment Consultants

A brand to match all ambitions

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ConnectionsRecruitment Consultants

In the increasingly sophisticated recruitment sector,

Connections needed an edge in the market and a focus

for

their team. They asked us for a new brand centred on

a big idea. Our solution tapped straight into the values

and ambition of three core audiences. ‘Ambitions

matched’ has instant appeal for clients, candidates and

employees alike; meanwhile the contemporary visual

identity is alive with connections.

 

Integrated across all company communications, the

new identity focuses the business strategy around a

vibrant

brand strategy: Connections_reinvented.

BRAND POSITIONING

LOGO & VISUAL IDENTITY

STATIONERY

COPYWRITING

WEBSITE DESIGN

RESPONSIVE WEB DEVELOPMENT

PHOTOGRAPHY & ART DIRECTION

SYSTEMS INTEGRATION

SIGNAGE DESIGN

BRAND LAUNCH PRESENTATION

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ConnectionsPrevious logo

Before

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ConnectionsNew logotype system

After

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ConnectionsLogotype system

External overarching brand proposition

Internal overarching employer brand proposition

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ConnectionsLogotype system

External overarching brand proposition

Internal overarching employer brand proposition

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ConnectionsLogo system sector extension

Other ways touse the system

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ConnectionsColour palette

⟶ Inspiring

⟶ Friendly

⟶ Modern

⟶ Sophisticated

⟶ Engaging

Primary colour palette

Secondary colour palette

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ConnectionsVisual identity photography

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ConnectionsWebsite design and development

Visit website >

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username is:demo and password: connections123

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ConnectionsResponsive platforms

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ConnectionsResponsive platforms

Recognising that candidates would need to view

vacancies on personal (and private) devices, we

designed a responsive website offering full

functionality across desktop, tablet and mobile. We

also developed an application programming interface

(API) to handle the exchange of information between

information systems and the new website. This link

ensured that vacancies were published instantly.

A new MyConnections area was introduced, speeding

up the application process by allowing candidates to

save and quickly submit up to date information and

CVs. Job wishlists and application history were the

finishing touches for an easily manageable application

process.  

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ConnectionsLetterhead and business cards

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ConnectionsSignage

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ConnectionsEnvironmental branding

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ConnectionsClient testimonial

Right from the start VGROUP understood we were a

B2B services business looking not only to define our

brand but also to communicate this through distinctive

visual identity. Every step of the way from defining

exactly what deliverables we could expect through to a

passionate involvement in the finished designs, the

team shone.

I’d have no hesitation in recommending VGROUP

and hope to work together in the future.

Henry Wellesley-DaviesHead of Operations and Major AccountsConnections