О. Стехина, К. Стрюков, vizeum ukraine, reinvent our brain to reinvent ukraine

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Reinvent our brain to reinvent Ukraine

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  • 1. , CEO Vizeum Ukraine , Managing Director Vizeum Ukraine
  • 2. REINVENT YOUR BRAIN TO REINVENT UKRAINE
  • 3. 3 SMART CONSUMPTION I SMART PEOPLE 1
  • 4. SMART CONSUMPTION 4 ,
  • 5. 5 SMART CONSUMPTION 1 - 2
  • 6. 6 100,5 101,2 103,4 106,9 110,9 112 112,6 394 364 333 276 265 272 267 250 270 290 310 330 350 370 390 100 102 104 106 108 110 112 114 2014'1 2014'2 2014'3 2014'4 2014'5 2014'6 2014'7 , % / ( $ ) -32% +12% 1
  • 7. 7 : Gfk Ukraine, 2014, http://www.kmu.gov.ua/control/publish/article?art_id=247573239 46% 40% 39 : : ~$3 /8,4% - 2
  • 8. FROM VOLUME TO VALUE SMART CONSUMPTION 8
  • 9. 9 2
  • 10. 10 N&M Amber : ! -
  • 11. 11 Hayday Brand: , ! https://www.youtube.com/watch?v=yd81DA08s8E Kleynod: ,
  • 12. 12
  • 13. 13 3
  • 14. NA-STARTE 14 BIG IDEA
  • 15. 15 - , , , 1 . . 15 HE NEW OLD BARAKHOLKA , , 200 .
  • 16. 16
  • 17. 17 4
  • 18. 18
  • 19. NEEDSCOPE
  • 20. SMILE, LOVE, PASSION 20
  • 21. 21 5
  • 22. 22 2013 75% - - 2014 3 4 - 77% - : Ericsson ConsumerLab, 2014, monetate.com
  • 23. 23 94% - 66% - : www.vancitybuzz.com, www.sq1.com
  • 24. 24 : Watsons: Watsons Club, sCRM
  • 25. 25 Rozetka: Big Data CRM
  • 26. ICE BUCKET CHALLENGE - 26
  • 27. 27
  • 28. ? 6
  • 29. 29 , ?
  • 30. 70% 20% 10% 70/20/10 : 30 digital (), , (, SMM) (mobile+tablet, RTB, CRM) CRM
  • 31. 70% 20% 10% 70/20/10 : 31 digital (), , (, SMM) (mobile+tablet, RTB, CRM) CRM
  • 32. 70% 20% 10% 32 digital (), , (, SMM) (mobile +tablet, RTB, CRM) CRM ? 1
  • 33. 70% 20% 10% 33 digital (), , (, SMM) (mobile +tablet, RTB, CRM) CRM ? 1 WRONG!!!
  • 34. 34 ? 2 70% 20% 10% digital (), , (, SMM) (mobile +tablet, RTB, CRM) CRM
  • 35. 10% - 35 46% 7% 1% 50% 14% 2% 52% 24% 7% 0% 10% 20% 30% 40% 50% 60% (2012-2014) 2012 2013 2014 2 1.7 2 3.5
  • 36. 36
  • 37. REINVENT BRAIN = REINVENT BRAND = REINVENT UKRAINE 37