Vitec Group’s Production Solutions Division Appoints Wall Street Communications to Provide an Integrated Media Relations Program

SALT LAKE CITY — March 22, 2018 — Wall Street Communications today announced that

Vitec Group (Vitec), a leading global provider of premium branded products and solutions for the

image capture and sharing market, has appointed Wall Street Communications to provide

media relations services for its Production Solutions Division. Wall Street Communications will

provide an integrated media relations program designed to amplify seven brands in Vitec’s

Production Solutions Division and build the brands’ presence in the professional trade press.

Vitec’s customers include broadcasters, independent content creators, photographers, and

enterprises. Through its portfolio of brands, the Production Solutions Division designs,

manufactures, and distributes high-performance products and software including award-winning

camera supports and heads, robotic camera systems, prompters, LED lights, and mobile power

solutions.

“The image capture and sharing market is growing and evolving at the same time, bringing

exciting opportunities to Vitec. We needed a global industry-leading partner to help us

differentiate our brands and tell our story in the broadcast and film communities,” said Michelle

Lamprecht, vice president of marketing, Vitec Group Production Solutions Division. “Wall Street

Communications is the right fit, not only for its solid reputation for quality writing and valuable

industry relationships, but also for its keen understanding of our core markets.”

Wall Street Communications’ agreement with Vitec covers the Anton/Bauer, Autocue,

Autoscript, Litepanels, OConnor, Sachtler, and Vinten brands. The media relations plan will

build credibility for each brand and position it as the leading provider in its product category

within the broadcast, professional AV, cine, and related markets. Wall Street Communications

will work to establish the people behind each brand as industry experts and authoritative voices.

Tactics include creation of thought leadership articles contributed by Vitec authors, writing and

placement of customer and installation stories, prestigious industry papers and presentations,

and industry awards and accolades.

“Vitec Group brings together some of the most respected, innovative, and sought-after brands in

the broadcast industry to enable the capture and sharing of exceptional images,” said Sunny

Branson, general manager, client services, for Wall Street Communications. “It’s an honor to be

associated with brands of this caliber, and we’re looking forward to helping Vitec’s Production

Solutions brands build even greater recognition and awareness.”

# # #

Wall Street Communications offers business-to-business marketing communications services to technology companies and industry associations in the television, motion picture, and radio industries and related fields. With fundamental operating principles of accuracy, creativity, and integrity, the agency has a unique range of experience in promoting products, technologies, and services used in thousands of TV and video facilities worldwide. In business since 1996, Wall Street Communications maintains corporate headquarters in Salt Lake City and satellite offices in North America, Central America, and Europe. Learn more about Wall Street Communications at www.wallstcom.com.

Link to Word Doc: www.wallstcom.com/WallStreet/180322WallStreet.docx

Photo Link: www.wallstcom.com/WallStreet/Vitec_Group_Logo.jpg Photo Caption: Vitec Group Logo

Media Contact:Sunny BransonWall Street Communications+1 801 582-0581 sunny@wallstcom.com

Follow Wall Street Communications:https://twitter.com/broadcast_buzzhttps://www.linkedin.com/company/200929/https://www.facebook.com/wallstreetcommunications/