BELL RINGER - JOURNAL What is one of your favorite

restaurants?How much does it cost on average for one

person to eat there?Why is it your favorite restaurant?What are some of the employee positions

they hire for?How long does your dining experience take

there?What kind of food do they serve?What is the atmosphere or décor of the

inside of the restaurant like?

OBJECTIVES Overview of foodservice industry. Define the two segments of the

foodservice industry. What types of businesses make

up the hospitality industry? Understand the different types of

restaurants, and how they are classified.

Current trends in Restaurant Industry

RESTAURANT & FOODSERVICE INDUSTRY Annual sales over $550 billion

dollars! More than 945,000 restaurant &

food service operators. The industry employs more than

13 million people (9% of workforce).

14.8 Million jobs by 2019 Plenty of Opportunities

RESTAURANT & FOODSERVICE INDUSTRY 57% of managers are women. 25% of eating-drinking

establishments are owned by women.

15% by Asians 8% by Hispanics 4% by African Americans Plenty of Diversity

FOODSERVICE INDUSTRY

People eat out for enjoyment and entertainment.

It is a service industry!!!You provide service to your

customers.Must like people!

Divided into two major segmentsCommercialNoncommercial

NONCOMMERICAL 20% of food service industry Prepares and serves food in support

of another main function or purpose. Examples

Cafeteria at a schoolThe militaryBusiness & industry cafeteriaHealth care facilitiesClubs

COMMERCIAL Makes up 80% of foodservice industry. Examples:

Restaurants Catering

Menu chosen by the host of an event Generally food prepared at one location, & delivered to the

guest’s location Retail

Offer prepared meals that can be eaten in the store, or taken home.

Central Market, Eatzi’s http://eatzis.com/

Stadium Anything from peanuts to luxury dining.

Airline & Cruise Ships Cruise ships offer dining 24/7, casual dining to buffets Airlines often offer small snacks, or meals on longer flights.

RESTAURANTS Four Main Types:

Quick Service Restaurant (QSR) – “Fast Food”

Quick Casual Casual DiningFine Dining

Others:Theme RestaurantsBuffetCafeteria style

THEME RESTAURANTS The concept of the restaurant takes

priority over everything else, influencing the architecture, food, music, and overall 'feel' of the restaurant.

The food usually takes a backseat to the presentation of the theme

These restaurants often attract customers solely on the premise of the theme itself.

Rainforest Cafe restaurant is designed to depict some features of a rainforest, including plant growth, mist, waterfalls, and animatronics figures of rainforest animals, including elephants, frogs, gorillas, jaguars, and tigers.

RESTAURANT SEGMENTSQuick Service Restaurant•Also known as fast food•Select items and pay before eating•Food consumed on site, taken out, or delivered•Minimal service, other than interaction with cashier•Lower quality food, quickly prepared•Typically has a “drive-thru”•Approx. $3-$8 per person

Quick Casual Restaurant•No full table service, pay before eating•Still quick food preparation, but•Higher quality food than fast food•Higher quality atmosphere than fast food•Between fast food & casual dining•Approx. $8-$12 per person

RESTAURANT SEGMENTS

Casual Dining Restaurant•Moderately priced food in a casual atmosphere•Typically provides table service, servers/waiters•Between quick casual & fine dining•Often has a full bar•Frequently part of a large chain of restaurants.•Approx. $12-$25 per person

Fine Dining Restaurant•Full service restaurants•Décor features high quality materials•Highly trained wait staff, often in formal attire•Generally less locations than a casual dining restaurant•Rules for diners, such as dress code•Over $25+ per person

WHAT TYPE IS IT?

RUTH’S CHRIS STEAKHOUSE

FINE DINING RESTAURANT

WHAT TYPE IS IT?

PEI WEI ASIAN DINER

QUICK CASUAL RESTAURANT

WHAT TYPE IS IT?

THEY ARE ALL…..

QUICK SERVICE RESTAURANTS

(Fast Food)

WHAT TYPE IS IT?

OLIVE GARDEN

FULL SERVICE RESTAURANT

TRENDS IN RESTAURANTS Hottest food & dining trends

Blending cuisines from different cultures Food Trucks Social Media

Facebook, Twitter, Yelp, Urbanspoon Healthier Foods on the menu

Healthy kids meals Gluten free menus Smaller portions, half portions, lower priced Locally sourced food

Burgers are back!!! Twists on a classic http://rodeogoat.com/

TICKET OUT THE DOOR Use the information learned today about

classifying types of restaurants, to determine what type of restaurant your favorite restaurant from the bell ringer is.

Write in your journal what type of restaurant it is (which segment), and give supporting facts to justify your decision.

FOODSERVICE INDUSTRY

Divided into two major segments

1.

Examples:

2.

Examples:

RESTAURANTS Four Main Types:

1.

2.

3.

4.

RESTAURANT SEGMENTS

Quick Service Restaurant

Quick Casual Restaurant

RESTAURANT SEGMENTS

Casual Dining Restaurant

Fine Dining Restaurant