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December 2010

AD SELECTOR ADVERTISING PACKAGESBrought to you by TVNZ & VivaKi

2AD SELECTOR INCREASES ONLINE AD EFFECTIVENESS

Vivaki Nerve Centre US Research - ran over 6 months of testing, research and evaluation with over 25 million consumers across 29 different online advertising models.

Vivaki Nerve Centre US research indicates thatcompared to the pre roll industry benchmark, AdSelector outperformed on all measures:

• Ad awareness (unaided brand awareness 221% greater, top of mind awareness 288% greater),

• Brand recall (290% higher than for regular pre roll)

• Purchase intent (Ad Selector viewers 33% more likely to purchase the product/service),

• Click through rates (106% higher)

Ad Selector is a premium ad unit due to the increases inbrand measures.

3AD SELECTOR OWNED PACKAGES – 2 AD SLOTS

Ad Selector – Owned Package is an advertiser buying the full adselector, and running 2 different creative’s in Ad Selector

Owned Ad selector with 2 ad slots40,000 video ad impressions per creative running Monday – Sundayper creative.Total Ad Impressions 80,000 video impressions Cost to client $16,800

Additional Option: As above, with Companion Big Banner40,000 big banner impressions companion with video ad impressionsper creative. Total 80,000 Ad Impressions companion with video ad impressions. Cost to client $18,400

Terms and conditionsTVNZ will run the advertisers creative in a 2 ad slot ad Selector.Clients can have category exclusive or product exclusive within theirowned Ad Selector. Other advertisers may advertise at the same time,within different Ad Selectors. Digital TOT discounts apply

Note: Big Banner will appear when video ad is streaming.

4AD SELECTOR OWNED PACKAGES – 3 AD SLOTS

Ad Selector – Owned Package is an advertiser buying the full adselector, and running 3 different creative’s in Ad Selector

Owned Ad selector with 3 ad slots40,000 video ad impressions per creative running Monday – Sundayper creativeTotal Ad Impressions 120,000 video impressions Cost to client $25,200

Additional Option: As above, with Companion Big Banner40,000 big banner impressions companion with video ad impressionsper creative. Total 120,000 Ad Impressions companion with video ad impressions.Cost to client $27,600

Terms and conditionsTVNZ will run the advertisers creative in a 3 ad slot ad Selector. Clients can have category exclusive or product exclusive within theirowned Ad Selector. Other advertisers may advertise at the same time,within different Ad Selectors. Digital TOT discounts apply

Note: Big Banner will appear when video ad is streaming.

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APPENDIX

6WHAT IS AD SELECTOR

Ad Selector is a format that allows the user to choose a preferred ad from a group of brandmessages prior to viewing online video content.

The User Journey 1 : Program Selection

The User Journey 2 : Ad Selector

The User Journey 3 : TVC solo

Or TVC & Companion Big Banner

Please note: Ad Selector runs on targeted programmes from the Ad Selector selection criteria. TVNZ can not provide advertisers with the option to target specific programmes.

7Ad Selector International Success

Qualitatively, Ad selector research enjoyed consumer feedback such as :

“had the most personal value…could actually watch something that was useful to me”

“if you choose it you are going to pay more attention to it”

For consumers the ad selector offered higher personal relevance, control and visual appeal.A New Zealand first – Ad Selector is available on TVNZ/Ondemand