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Internet and Mobile Solutions

A journey of entrepreneurship

VILV/Leuven Inc ForumNovember 20th , 2007

Danny LeinFounder & Managing Director e-Zonedanny.lein@e-zone.net

« All our dreams come true, if we have the courage to pursue them »

- Walt Disney

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Starting thought

Who can be an entrepreneur?Anyone who wants to experience

the deep, dark canyons of uncertainty and ambiguity, and

who wants to walk th breathtaking highlands of success. But I caution, do not plan to walk

the latter until you have experienced the former.

G. Perotti sr.Source: Venturebay brochure, 2000

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A journey of entrepreneurship ...

• 1987 – 1992: KU Leuven (ir. Elektrotechniek)

• 1992 – 1995: Procter & Gamble (Management Systems)

• 1995 – 1996: INSEAD MBA

• 1996 – 1999: McKinsey & Company (Management Consulting)

• 1999 – 2003: Venturebay

• 2003 - ...: e-Zone / Register.be / MobileWeb.be

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E-ZONE has gone over the past years through a period of exciting growth propulsed by a number of entrepreneurial growth initiatives

1999 2000 2001 2002 2003 2004 2005 2006

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E-ZONE: Current brand portfolio and market approach

Target customers

Retail

Soho

Small companies

Medium sized entreprises

Large corporations

Offering

Standard productsDo-it-yourself

Customized solutions

Internet

Corporate Program

Mobile

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E-ZONE: Some reference customers and partners

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E-ZONE Group

Adapted legal structure

E-ZONE NV

Register NV E-ZONE SAS MobileWeb NV MECE NV

• General Management• Shared Services (IT, F&A, HR, Comm)

Business Unit Internet• Offer: Domain, Email,

Hosting• Brands: Register.be, E-

ZONE.fr, Telito.com, Register.eu

• Activities: marketing, sales, customer service, product development

Business Unit Mobile Solutions

• Offer: connectivity, marketing, payment, mobile internet

• Brands: MobileWeb.be, MobileWeb.fr

• Activities: marketing, sales, customer service, product development

Business Unit Mobile Communities

• Offer: chat, game, content• Brands: Play, TH, 3445• Activities: marketing, sales,

customer service, product development

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E-ZONE: where we are today

• E-Zone NV has a strong and constantly growing client and user base:

SME/SOHO/Retail: 25.000 customers Corporate: Randstad, VDAB, Fortis, UCB, BridgeStone,

Atlas Copco, Scarlet, IKEA, Deutsche Bank, … Registered users: 250.000

• Staff: 23 FTE 4 job openings (check our site!)

• Shareholders: Danny Lein (37,5%), Paul Janssens (37,5%) and Mitiska Netfund Europe (Proxis/Club, MrBookmaker,…) (25%)

E-Zone Group Key Financials (mio EUR)

0

2

4

6

8

10

12

14

2003 2004 2005 2006

Revenues

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Organizational growth barriers need to be addressed

• Key challenges resulting from growing our company

Offering attractive growth & development paths for all employees

Improving reporting and controlling systems

Clarifying & implementing internal processes with increasing company size

Coaching & training of people on day-to-day basis

Recruiting new colleagues

Keeping an attractive and stimulating work environment

Freeing up sufficient senior time for growth initiatives

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Rules for revolutionairies

Create like a God 1. Think Different

2. Don’t worry, be crappy

3. Churn, baby, churn

4. Break down the barriers

5. Make evangelists, not sales

6. Avoid death magnets

7. Eat like a bird, poop like an elephant

8. Think digital, act analog

9. Don’t ask people to do something you wouldn’t

10. Focus on customers, not on schmexperts

Command like a King

Work like a Slave

« Life for a revolutionary is all about kicking but: ‘You have an interesting product, but,…’ ‘I can see

where there needs to be a better way, but …’ »

           

  

* Rules for Revolutionaries, Guy Kawasaki, Harper Business Press, 1999, ISBN 0-88730-996-8

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Closing thought: what is E-ZONE about?

Great entrepreneurship: an ability, first, to recognize

fundamental changes in the world that present new

opportunities; second, to form business strategies that take advantage of those changes;

and third, to devise the new kinds of organizations needed to

execute those strategies. It's a gift for turning vision

into action.

Source: Venturebay brochure, 2000