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1 The Future of The Future of the HFCS the HFCS Market Market Influences on Influences on Demand Demand

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Page 1: 0 The Future of the HFCS Market Influences on Demand

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The Future of The Future of the HFCS the HFCS MarketMarket

Influences on Influences on DemandDemand

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The Future of the HFCS The Future of the HFCS MarketMarket

• U.S. HFCS demand: flat to slightly U.S. HFCS demand: flat to slightly decliningdeclining

• HFCS in Mexico: potential growthHFCS in Mexico: potential growth

• Alternatives for grind: less ethanolAlternatives for grind: less ethanol

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0

5

10

15

20

25

U.S. CANADA MEXICO

19.019.9

20.2

19.019.4

20.6 20.3 20.1 20.0

Source: McKeany-Flavell

Billion Pounds Dry

North American HFCS North American HFCS DemandDemand

19.6

* Estimate

70% of U.S. HFCS

Used in Beverages

DIETING 101Stay away from empty-calorie foods

such as regular carbonated soft

drinks.

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U.S. HFCS Demand: Steady U.S. HFCS Demand: Steady DeclineDecline

14.5

15.0

15.5

16.0

16.5

17.0

17.5

18.0

18.5

Billion

Pou

nd

s (

dry

basis

)

* Estimate

From its peak in 2002, total HFCS demand has fallen 2.27 billion lbs., or 12.4%

American Heart Association: Even

moderate weight excess increases the

risk of death, particularly in adults

30-64.

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U.S. Case Sales (Volume) U.S. Case Sales (Volume) of CSDof CSD

2007 2008

Coca-Cola Down 2% Down 8%

Pepsi Flat Down 6%

Cott Down 4.8% Down 11%*

*As of 2008 Q2 report.

Foreign Sales Offset Coke’s Weak

U.S. Cola Sales

Non-Cola Bev Sales on the Rise at Home

U.S. CSD Consumption

* Estimate

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Consumers Are Hesitant to Consumers Are Hesitant to SpendSpend

Source: USDA ERS, Congressional Budget Office

3.26

2.54

-0.20

0.66

1.57

2.69

2.121.94

1.12

-2.00

2.97

0.40

$32,000

$34,000

$36,000

$38,000

$40,000

$42,000

$44,000

1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009*

Baseline 2005 $

-3.00

-2.00

-1.00

0.00

1.00

2.00

3.00

4.00

Percentage

Per Capita GDP Annual Growth Rate * Estimate

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Is Fructose

Making You Fat?

Most Consumers Don’t Know How

Much HFCS They Eat

American M

edical Association

Says HFCS the Sam

e as Sucrose

Consumers Are Consumers Are ConcernedConcerned

?

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Third-most used claim in product launches in 2007 and fourth-most popular for beverages

Consumers Want Natural FoodsConsumers Want Natural Foods

Bottled Water Consumption in U.S.

* EstimateSources: Mintel, Beverage World Annual Report

Al l Natu

ral

Al l Natu

ral

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Nearly two-thirds of Americans are concerned about the safety of artificial sweeteners

Consumers Explore Other Consumers Explore Other SweetenersSweeteners

2003 2007

With Agave

56 176

HFCS-Free 6 146

New Products

Sources: Datamonitor, Mintel

FDA Decides HFCS Is

Natural Sweetener

HFCS Does Not Occur in

Nature, Says Center for

Science in the Public Interest

FDA Oks

Reb

iana

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302

266.6

279.3

290.3

40

60

80

100

120

140

160

Refined Sugar HFCS Total Nutritive Sweeteners

U.S. Population (in millions)

Per Capita Nutritive Sweetener Deliveries

Pou

nd

s

Consumers Return to Sugar in

Search of Less-Processed Food

Americans Still Like SweetAmericans Still Like Sweet

* Estimate

Page 12: 0 The Future of the HFCS Market Influences on Demand

12 Source: U.S. Census Bureau, U.S. Dept of Commerce

Demographic Profiles

Hispanic – Young, increasing affluence, may favor nutritive sweeteners

Asian – Increasing affluence, may favor non-nutritive sweeteners

Who Buys Sweetened Who Buys Sweetened ProductsProducts

% of Population 1980 2000 2020

Hispanic 6.5% 12.6% 18.0%

Black 11.6% 12.3% 12.9%

Asian/Pacific Islander

1.5% 3.9% 5.0%

White 79.9% 70.4% 62.5%

The 12-19 age group consumes the most sweeteners

Minority Purchasing Power May

Reach $4.3 Trillion by 2045

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% of people who regularly buy sugar-free products ...

24% 26%

34% 38%37%

48%

18-24 25-34 35-44 45-54 55-64 65+

Sugar-Free Appeals to Aging Sugar-Free Appeals to Aging PopulationPopulation

People 65+ made up 12.4% of the population in 2000 and are expected to make up 20% by 2030.

Page 14: 0 The Future of the HFCS Market Influences on Demand

14Source: Beverage Marketing Corporation

Carbonated Soft Drink Carbonated Soft Drink IndustryIndustry

Market Share: Regular Nutritive CSD vs. Diet

* Estimate

2008: Diet makes up over 30% of total

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Future of HFCS CapacityFuture of HFCS Capacity

• No major capacity changes over No major capacity changes over the next ten years.the next ten years.

• Wild card: Tate & Lyle Fort Dodge, Wild card: Tate & Lyle Fort Dodge, Iowa facility may add HFCS Iowa facility may add HFCS capacity – but probably not before capacity – but probably not before 2011/12.2011/12.

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Total HFCS

0

5

10

15

20

25

Billion

Pou

nds

(Dry

).

Total Capacity

Total Demand

Source: McKeany-Flavell

Includes Canada and Mexico. Assumed capacity expansion: 1% annually through 2003 due to de-bottlenecking. * Estimate

Theoretical HFCS Production Theoretical HFCS Production Capacity vs. DemandCapacity vs. Demand

Capacity Utilization

0%

20%

40%

60%

80%

100%

Capacity Utilization (%)

Industry expansion for Mexico

Cargill stops HFCS production at Dayton,

Ohio, then shutters Dimmitt, Tex. and Decatur, Ala.

Cargill re-opens Dayton, Ohio

and Decatur, Ala.

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MEXICO - Estimated HFCS ImportsMEXICO - Estimated HFCS Imports

Source: Mexican Trade Sources and McKeany-Flavell

Thousand Metric Tons

*Estimate

Price of sugar within Mexico makes it difficult for U.S. HFCS to compete

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Wet Milling Industry Wet Milling Industry Compensates for Slowdown Compensates for Slowdown

in HFCS Demandin HFCS Demand• Industry ConsolidationIndustry Consolidation

• Capacity ReductionCapacity Reduction

• Grind DiversificationGrind Diversification– Ethanol, specialty starches, dextrose Ethanol, specialty starches, dextrose

feedstock, crystalline fructose, bioplasticsfeedstock, crystalline fructose, bioplastics

– About 2.0 billion lbs. (wet) of HFCS grind About 2.0 billion lbs. (wet) of HFCS grind reallocated to other products since 2002reallocated to other products since 2002

– Demand down for these productsDemand down for these products

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2008/09 Crop Estimate = 12.101 Billion BushelsWet Milling Usage by Product Line % of Crop

Fuel Ethanol = 3.600 Billion Bushels* 29.8%

HFCS = 588 Million Bushels 4.9%

Starch = 175 Million Bushels 1.4%

Corn Syrup & Dextrose = 303 Million Bushels 2.5%

Cereal and other products = 226 Million Bushels 1.9%

Industrial Alcohol = 126 Million Bushels 1.0%

Beverage Alcohol = 25 Million Bushels 0.2%

Total = 5.043 Billion Bushels 41.7%*Includes Dry Milling

In 1975, corn refiners used 5% of the corn crop

Source: USDA and CRA

U.S. Corn Wet Milling Usage by U.S. Corn Wet Milling Usage by Product LineProduct Line

Numbers may not add due to rounding

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*Corn starch-based ethanol

Biofuels Mandate by Biofuels Mandate by TypeType

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Ethanol Supply/Demand/Capacity Ethanol Supply/Demand/Capacity UtilizationUtilization

Demand Domestic Supply Utilization

1999 1.5 1.7 88%

2000 1.7 1.9 89%

2001 1.9 2.2 86%

2002 2.1 2.5 84%

2003 2.8 2.9 97%

2004 3.6 3.7 97%

2005 4.0 4.3 93%

2006 5.0 5.4 93%

2007 6.5 7.5 87%

2008 9.0 11.5 78%

2009 10.0 12.5 80%

2010 12.5 14.0 89%

2011 13.5 15.0 90%

2012 14.5 15.0 97%

(Billion Gallons)

Source: McKeany-Flavell estimates

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$0.50$1.00$1.50$2.00$2.50$3.00$3.50$4.00

Ethanol (CBOT) Unleaded/RBOB (NYMEX)

Ethanol vs. RBOB Gasoline Ethanol vs. RBOB Gasoline PricingPricing

$ p

er

Gallon

Note: as of Dec. 29, 2006, unleaded gas contract replaced by RBOB contract on NYMEX

RBOB = Reformulated blendstock for oxygenate blending

Ethanol trading at premium to RBOB gas reduces blender incentive to use ethanol

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Key Factors that Impacted Key Factors that Impacted HFCS Negotiations for 2009HFCS Negotiations for 2009

• U.S. HFCS demand: flat to slightly U.S. HFCS demand: flat to slightly decliningdeclining

• HFCS in Mexico: potential growth?HFCS in Mexico: potential growth?

• Alternatives for grind: fewer options Alternatives for grind: fewer options - less ethanol demand- less ethanol demand

• HFCS prices at 20% to 25% discount HFCS prices at 20% to 25% discount to sugarto sugar